In addition, the network promotion methods are as follows:
First, according to the scope
1, external promotion
As the name implies, external promotion is the promotion of potential users outside the station. Mainly through a series of means to promote the marketing of potential users, in order to increase the PV, IP, membership or income of the website.
2. Internal promotion
Contrary to the above, internal promotion is specifically aimed at the internal promotion of the website. For example, how to increase the browsing frequency of users, how to activate lost users, and how to increase the interaction between channels. Take YouA.com as an example. It has several websites with different domain names. How to convert the traffic between these websites and how to make users interact between different channels of websites is the focus of internal promotion.
Many people ignore the importance of internal promotion. In fact, if internal promotion is used properly, the effect is as good as external promotion. After all, the secondary development based on existing users is much easier than developing new users, and the investment will be much less.
Second, according to the input:
1, paid promotion
This is a promotion that requires money. For example, various online paid advertisements, bidding rankings, magazine advertisements, CPM, CPC advertisements, etc. When doing paid promotion, we must consider the cost performance. Even if we have money, we can't squander it. We must make money work.
2. Free promotion
The free promotion mentioned here refers to the promotion that can be carried out without additional payment (including the Internet). There are many such methods, such as forum promotion, resource exchange, soft text promotion and mass email. With the intensification of competition and the increase of costs, major websites have begun to tend to this way.
Third, through channels
1, online promotion
Refers to the promotion method based on the Internet. For example, online advertising, forum group sending, etc. Now more and more traditional enterprises are beginning to recognize this way of online promotion. Compared with the traditional way, its cost performance is very advantageous.
2. Offline promotion
Refers to the promotion through non-internet channels. Such as ground activities and outdoor advertisements. Because offline promotion usually costs a lot of money, offline promotion usually focuses on enhancing brand image or increasing user stickiness. If it is to upgrade IP or PV, the effect may not be very good, so it should be carefully considered.
Fourth, divide by means.
1, conventional means
It refers to some benign and very friendly promotion methods. For example, normal advertisements, soft articles, etc. However, with the intensification of competition, the effect of this method is becoming less and less obvious, and it is usually necessary to develop new hairstyles or work hard on details to achieve better results.
2. Unconventional means
It means in some vicious and very unfriendly way. For example, mass mailing, cheating, malicious web code, and even inserting viruses into software. Usually this method has a wonderful effect, but it may have a negative impact on the brand image, so we should grasp the scale when using it. For some particularly malignant ones, try not to use them.
5. according to the purpose.
1, branding
Promotion based on building brand image. This kind of promotion is generally carried out in a very formal way, and paid advertisements are usually considered.
2. Traffic promotion
Promotion based on increasing traffic. In the face of traffic, most websites have to bow their heads, and now everyone basically uses whatever method. Our slogan is: there are no tricks that we dare not use, only unexpected ones.
Step 3 promote sales
The focus of promotion is to increase income. Usually it will be done with the sales staff, and the specific situation will be treated specifically, so I won't say much here.
4. Membership promotion
The focus of promotion is to increase the number of registered members. Generally speaking, people mainly promote it by signing up with prizes or other incentives. No way, the current users are too realistic, useless, and will not praise you.
5. Other promotions
Other projects, or details promotion. For example, specific activities, etc. , is not a concrete example.
[Edit this paragraph] Ten Methods of Network Promotion
Website promotion, network marketing is an integral part of marketing and the core of e-commerce, and promotion is the most important point of network marketing. Many enterprises have special websites for online sales.
1. Search engines promoted by corporate websites
1, search engine login
According to analysis, a lot of traffic of small and medium-sized websites comes from search engines, and more than 80% of traffic of some websites comes from search. After the website is built, you can log in to major searches, and customers can search the websites of online enterprises on Baidu and other searches.
2. Search for bidding advertisements
At present, the most commonly used advertisements in enterprises should be search bidding advertisements, and the more commonly used advertisements are Baidu bidding (Baidu recently launched a professional version) and Google keyword advertisements, namely googleAdWords.
3. Search engine optimization
This is the common SEO. According to the analysis of enterprise websites, related keywords can be optimized in search engines, which can rank in front of major searches and bring relevant transformation to enterprises.
2. Corporate website promotion links
1, friendship link
Making friendly links can also bring relevant traffic and rankings to the website. Enterprises should pay attention to the relevance of each other's websites when making friendly links, and it should be related to the content of their own company's websites.
2. Website links
At present, there are many websites such as Hao123,265, but it is difficult for most enterprises to join. You can find an industry website to join.
3. Buy an outer chain
Now, in terms of the weight of the website in the search, if the website has enough excellent external links, the ranking of the enterprise website will be high, and the search will be more and faster. When buying an external link, you should pay attention to the relevance of the website and whether it is included normally.
Third, offline promotion of corporate websites.
1, logo promotion
Website appears at the same time as the company logo, such as business cards, envelopes, vehicles, etc.
2, advertising incidental
Attach the corporate website to other print and media advertisements of the enterprise.
3. Offline promotion
The website of the enterprise is printed on clothes or some gifts.
4. Enterprise website promotion information release
1, forum
Select some related forums, post them, and publicize the information that enterprises want to publicize.
2. Blog
You can set up multiple blogs and join related circles to publish information.
3. Yellow Pages and Classified Information
These websites are platforms for publishing pure information, on which enterprise product information can be published.
5. Corporate websites promote QQ groups.
1, QQ group chat
Join the related QQ group to chat and discuss, and send some related content.
2. QQ group * * *
You can upload some company brochures and other information to QQ.
3.QQ group email
Many QQ groups have set up the group sending function, which can be used to send related content in groups.
4, self-built QQ group
Enterprises can also open multiple QQ groups and then publicize them at any time.
5.QQ group greeting card
Join relevant mass greeting cards and mail labeling advertisements.
6.QQ group space
You can publish articles and promote them through the group space, as well as the group space photo album.
6. Watermarking technology for enterprise website promotion
1, image watermark
The pictures promoted by enterprises should be watermarked by enterprises. The pictures published in other places and reproduced on other websites are all publicity for enterprise websites.
2. Video watermarking
At present, there are many video sharing websites, and enterprises can watermark some related videos and upload them to them. If they are particularly wonderful, I believe many people will pay attention to them.
3. Data watermarking
Some written articles are marked with the original website, and some information brochures, such as PDF and e-books, are made, and the website of the enterprise is added.
VII. Corporate Website Promotion Group.
1, send a mass email
What is emphasized here is the mass mailing of permission, not the mass mailing of spam and mailing list subscription.
2. Forum group sending
3. Blog group sending
4. Guest book group.
Eight. Promotion and recommendation of enterprise websites
1, net pick
At present, there are many websites, such as 365key and Sina vivi. , you can add some content related to corporate websites.
2, bookmark collection
Baidu's collection, QQ bookmarks, etc.
3. Top Guest Website
Digg website top customer promotion, using corporate websites to submit some articles for promotion.
4. Hanyu Network
Professional planning, tailor-made the most suitable promotion plan for customers, and realize zero-distance contact with customers.
9. Advertisements promoted on the company's website
1, soft text advertisement
Publish corporate news on related websites and promote corporate websites.
2. Bidding advertisement
Baidu, Google, sogou, Yahoo, etc.
3. advertising alliance
Now Alibaba, TV Easy and other advertising alliance's promotion.
X. web2.0 promoted by enterprises
1、RSS
You can submit website content, blog and other related content to the website included in RSS sharing.
2. Instant Blogging
QQ is surging, and there is no food to eat. You can search and add some related personnel, and then post information.
3. Encyclopedia website
At present, the network promotion mainly has the following forms:
1, login to the search engine.
2, website directory login promotion
3, online yellow pages login promotion
4. Blog marketing promotion
5. Know how to promote marketing
6. Online advertising promotion (including advertising exchange)
7, e-mail promotion
8. Website navigation promotion
9. Instant messaging mode (QQ, MSN, Yahoo! )
10, ranking marketing promotion
1 1, event marketing promotion
12, free service promotion
13. Friendly links include online paid links and free reciprocal links.
14. Publish information or register on B2B website.
15. Publish website information in newsgroups or forums.
16, soft text promotion
17, with the promotion of online picking system.
18, viral promotion
19, website interactive promotion
20. Sponsorship and promotion of activities
2 1, I don't know if you are looking for a brand marketing planning company or want to know about the industry. Quannuo network brand promotion has established a marketing website from the beginning. From the perspective of SEO, it is more conducive to the later optimization. With the continuous increase of business, special pages can be established, and extrapolation, optimization and bidding can be carried out simultaneously, and the marketing effect is better and more obvious. You call Baidu to search their company name, and there is a phone number on the website.