what are the design principles of lecture posters?

Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and factors such as image, color, composition and sense of form should be mobilized to form a strong visual effect; So how to design an infectious poster, so that the viewer can directly contact the most important information? These things are all problems we encounter in our creation. The following are the design principles of lecture posters recommended by Xiaobian.

the principle of consistency

We have to face the fact that designing posters, like designing any other graphic art, can easily lead to confusion. Photographer? What I photographed was not satisfactory. Copywriter? They can't finalize it until the last second. Marketing staff? They change their minds every two minutes.

in the design process, designers must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including headline, selection of materials, photos and signs. If there is no unification, the posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way.

relevance principle

to make the works consistent, the first principle is to adopt relevance principle, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together. If we see all the components put together in an orderly way on a page, we will try to understand them. We always think that they are a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated crime".

Poster designers can realize this relevance principle in many ways. First of all, grouping people, objects and words can improve the communication effect of information. It can be imagined that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? Overworked parents The choice of) is inevitably associated with the product. If people's photos are handled well, it's like consumers saying "I always use Bleacho brand bleach", instead of a hard-tied advertising language. Second, all parts together can produce stronger impact than a loose structure alone. When several items are very similar (for example, several different watches are chained together), the eyes of the audience can naturally move from one watch to the other. These objects form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, the composition of a group will make the poster more attractive to others. Other elements will be regarded as secondary by the audience.

repetition principle

another way to make a work consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not put together, our vision will still regard them as a whole. We subconsciously draw a line between them. The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce a very interesting visual and composition effect, and then connect the elements of the background and the foreground.

another way to apply repetition is to guide the audience's eyes to an important message, logo or picture by repeating a line of elements. Repetitive elements can create a path to guide our sight and make the audience create a curiosity-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading. People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone down.

For some product posters, repetition is also an effective strategy to persuade the audience to compare. For example, we may put a dozen pairs of shoes in an advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is repeatedly used in the poster, and then the audience will take a closer look at the different styles of various shoes.

another popular design technique is to arrange all the identical things together, but one of them is different, so as to achieve the unexpected effect. For example, you can design 15 squares and arrange them in a square, of which 14 are blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience. Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. For example, for a series of outdoor advertisements for a summer concert, repeating the main elements can produce a sense of strength. When you see one of them, you will think of the other. Repetition of position, color, size or image can strengthen recognition and make viewers pay attention to all the information you want to convey.

the principle of continuity

is there any other way to create consistent works? Continue! It is usually used with repetition, as you have seen in the above examples. When a designer designs in a continuous way, the objects in the work are grouped together to guide the audience to another location. This method is generally achieved by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go. This method can make the pictures in the poster guide the audience's eyes to the information or brand we want to convey. But if we don't use pictures, but graphics made of words, it is also a good choice.

add background color

if there is no * * * similarity in the shape, color or appearance of each element in your work, how can you make your work uniform? A simple solution is to put all these elements in a solid color area. This approach seems to evade the essence of the problem. Why do you have to put unrelated elements together? Generally speaking, we don't handle it this way. For most commercial posters, you need to make your poster convey the information you want to convey quickly, and we usually use related shapes or colors. For some artistic events or posters, the audience will take the time to understand the meaning of each part by themselves. However, some discordant elements can sometimes convey an interesting and experimental visual effect. Sometimes, an advertiser will require that all objects be combined in a surreal form, and putting all irrelevant elements in a large background color area can make the audience feel that they are related.

the principle of coordination

whether it is a coordinated composition or an uncoordinated composition, the layout of the poster can have a strong visual effect. Because breaking the balance will create a tense atmosphere. For children, we know to keep them away from those potentially dangerous things such as leaning trees, rocks, furniture or ladders. So the unbalanced composition also makes us feel this way. What do you usually need to set up to make an illustrated poster for academic lectures with word processing software Word2111?

1. first, open the Word document and type in the content needed for the activity. Center the title and adjust the appropriate font size.

2. Adjust the line spacing between subheadings to make them more beautiful. Select all subheadings, right-click and select "Paragraph", as shown in the following figure.

3. click on "line spacing" and select the line spacing you need.

4. For beauty, the background picture is indispensable. Click Page Color under Page Layout and click Fill Effect.

5. A dialog box will pop up, click "Picture", click "Select Picture", and then select the appropriate picture. Model essay on the planning of astronomical popular science lecture activities

Every sunny night, countless stars will appear in the sky. The following is the planning of the lecture on astronomical popular science knowledge that I arranged for you, hoping to help you. Welcome to read the reference study!

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Theme activity planning scheme

Five model articles on large-scale activity planning

Project activity planning scheme

Plan for large-scale activities

Five selected books on activity planning

Model articles on astronomical science lectures

1. Activity background. The theme is "theuniverse,yourstodiscover". International year of astronomy is called a global festival of astronomy and its contribution to society and culture, which is the biggest scientific event in this century so far.

On August 21th, _ _, the 28th General Assembly of the International Astronomical Union (known as the Olympic Games in Astronomy) opened in Beijing. Vice President of China attended the meeting and delivered a speech. _ _ pointed out: "The convening of this conference in China will certainly have a positive impact on enhancing the friendship between China astronomers and astronomers from other countries, promoting exchanges and cooperation between China and the international astronomical community, and promoting the development of astronomy and related disciplines in China; At the same time, it will inspire young people from all over the world, including China, who are full of curiosity and desire for knowledge, turn their attention to the splendid starry sky, stimulate their strong interest in astronomical observation and astronomical research, and join in the innovative practice of science and technology in today's world. "

In recent decades, astronomy has made great progress. One hundred years ago, we didn't even know the existence of the Milky Way. Today, we know that the universe that originated about 13.7 billion years ago is made up of billions of galaxies. At the same time, the public's demand for astronomical knowledge and desire to participate in astronomical activities are also increasing day by day, especially college students' interest in astronomy is more obvious.

Second, the purpose and significance of the activity

On the one hand, this wonderful activity can quickly enhance the influence of the Geographical Association among students, especially among freshmen, which is conducive to the development of the Association's next activities; On the other hand, the development of this activity will greatly train the ability of the new geographical assistant, greatly provide the cohesion and centripetal force of the geographical association, and help to form a warm, beautiful, United and upward geographical association family.

III. Activity time: September 21th (Friday) from 6: 11pm to 8: 31pm

IV. Venue: Comprehensive Building 114

V. Organizer: Student Union Practice Department of Shangrao Teachers College

Planning organizer: University Geographic Association

Activity target: all teachers and students

VI.

② Before September 21th (Thursday), the Propaganda Department drew three activity posters and posted them on the display boards of the old and new canteens to publicize the whole school.

③ Before the activity, the International Liaison Department will solicit sponsorship from outside to provide more funds for the activity as much as possible.

④ On September 21th, a board meeting was held to discuss and arrange the work related to the activities of various departments, and the work should be assigned to individuals.

(II) Lecture process

① The host introduces the guests present (before the lecture, remind the students to turn their mobile phones to mute or vibrate, and be careful not to make any noise during the lecture).

② President introduced the background, purpose and significance of this activity, and wished the lecture a complete success.

③ The host introduced the speaker and delivered a speech to welcome the speaker.

④ The speaker starts the lecture.

⑤ After the lecture by the speaker, the host announced that he would enter the free question session.

⑥ the question is over, and the instructor will comment on this activity.

⑦ The lecture officially ended, and the host gave a thank-you speech.

(3) Late stage of the activity

① The office and editorial department write a detailed summary of this activity, which will provide valuable experience for holding similar activities in the future.

② summarize the activities at the next Council meeting.

IX. Activity budget

Item

Unit price (yuan)

Quantity

Total price (yuan)

poster

5

3

15

banners

41

1

mineral water

1

11 bottles

11

stationery

several

.

② After the lecture, the director stayed and cleaned the classroom.

③ maintain discipline at the scene, and treat it calmly in case of unexpected situations.

④ In the free question session, if there is an ice break, the host should encourage everyone to ask questions enthusiastically.

⑤ The contents of this plan are for reference only, and can be changed according to the actual situation when necessary, and the final interpretation right belongs to the Council of Shangrao Teachers College Students' Geographical Association.

planning model essay 2 for the lecture on astronomical popular science knowledge

Since ancient times, people have been very interested in the arrangement and shape of stars, and naturally linked some stars with similar positions to form constellations. So, how to identify these constellations at night?

Aries

Observing the constellation of Aries with naked eyes, the brightest stars are the three main stars, and the brightest one is Lou Susan. You can find it in the autumn sky, to the east of the winged quadrangle of Pegasus. The hind leg of Aries is connected with a small part of Taurus. The sheep's head is simplified to a few simple strokes, and when you turn your head, you can see other constellations, including Taurus.

Taurus

Taurus has only half of its body in the sky, and the second half of its trunk seems to disappear into the deep universe. Its legs bend under its body, and the poet Manilius once said, "A strong bull limps along, its legs bend down, and Taurus lies wearily beside the Big Dipper."

Gemini

The most noticeable constellation in Gemini is composed of Beihe II and Beihe III. Beihe II is actually two white stars that are very close to each other and surround each other. This phenomenon is called "binary star system" in astronomy, which is used to describe the phenomenon that two stars surround each other because they have similar gravity. Beihe San is orange-red in color than his brother.

Cancer

The constellation Cancer is the most inconspicuous among the zodiac signs. Yosuke Kenzo