Share a marketing plan of WeChat group:

Step 1: Boss Niu hangs a banner at the door

It says, "WeChat wins 111% prize, send home appliances", and guests entering the store will be attracted by the banner 111%.

there is a table in front of the restaurant, which is filled with a piece of household appliances worth 875 yuan, a three-piece kitchen worth 498 yuan, a bucket of peanut oil worth 265 yuan and a bag of rice worth 198 yuan.

someone was there to collect prizes, and the shop assistant was taking pictures of the customers, which was very eye-catching.

the guests will definitely ask, and the waiter said that as long as you spend more than 168 yuan on food in the store, you can get a chance to win a lottery and win 111%.

After checking out, give the cashier's note to the staff at the door, and then he will scan the code with a QR code, which is a group QR code of a WeChat group, telling them that the restaurant owner will send red envelopes in the group at 8: 31 pm the next day.

The person who grabs the biggest red envelope gets the first prize, and the prize is the household appliances worth 875 yuan, followed by the second prize and the third prize ...

Then everyone else has prizes, such as a 31-yuan gold coupon in the restaurant, a certain dish, etc.

Grab red envelopes in the WeChat group, and basically everyone likes it.

After the WeChat group grabbed the red envelope the next day, everyone won the prize and everyone was happy.

Step 2: All prizes need to be collected at the restaurant.

Cleverly, these prizes need to be collected at the restaurant.

you will find that when you go to the site to collect the prize, most of you will eat by the way, and very few people will run for a special trip to collect the prize (the geographical location is remote).

after winning the prize, the restaurant did business again. There are many people at the door, which is lively and creates momentum and atmosphere.

At the same time, the people in these WeChat groups are all customers who have come to eat, and they also provide the restaurant with the quickest and most convenient channel to contact and communicate with these customers at any time.

the simplest thing is that the restaurant has any preferential activities, which can be immediately sent to the WeChat group in groups, which is extremely efficient.

the role of wechat group is shared here, but it's not over yet. It's just to let old customers go back to dinner and create momentum, but it hasn't expanded customers or brought customers.

Step 3: Share the circle of friends and bring new customers

So the following more critical WeChat group drainage skills come.

The restaurant creates a new WeChat group, and then posts a message to the old customers' WeChat group. The content is as follows:

xxx restaurant invites you to have a overlord meal, please forward the QR code of this WeChat group and two pictures (two pictures are the live photos of customers receiving prizes at the door of the store) to your circle of friends.

if you get 31 likes, you can get the overlord meal of RMB 151, and if you get less than 31 likes, you can get the overlord meal of 51 yuan. There are no less than 3 likes.

what is the copy of wechat circle of friends? Here's the thing: this restaurant is doing something big again. "Scan and add WeChat groups, grab red envelopes, win 111% prizes, and have all kinds of prizes. Don't be white. "

Like is not the ultimate goal. The purpose is to let the old customers' circle of friends be seen and take action to scan the QR code of the restaurant's new WeChat group.

the effect is of course ok. It is equivalent to using the WeChat circle of friends of old customers again to attract friends of old customers to spend.

In the future, customers will be encouraged to apply for membership cards, etc ..., so now customers are skyrocketing every day

Summary: Does the restaurant lose money?

the owner of the physical store business must know. What a physical store wants is the flow of people. With a large flow of people, there is a chance to make money. There is no loss at all.

many bosses say it's not easy to do this. In fact, WeChat is our best promotion tool, but too many operators will not learn, use or persist.

Why is it more and more difficult to do business now? Many products are improving their competitiveness. Why haven't they been sold? It's because the competitors are mastering marketing methods and strategies because of their failure in learning. Therefore, in the case of the same products, they don't do much because the marketing is not in place.

I hope the above contents are helpful to you.