E-commerce art double eleven project description? The main job of e-commerce artists during the Double Eleven period is to provide a series of visual design services for products on e-commerce platforms, thus attracting consumers' attention and increasing sales. The following are the specific project descriptions of e-commerce artists during the Double Eleven period:
Window design: During the Double Eleven period, the home page, classified page, activity page and other positions of the e-commerce platform need window design. E-commerce artists need to design a window with outstanding visual effects to attract consumers' attention according to the theme of promotion and the characteristics of goods.
Product image processing: E-commerce artists need to process product images on the platform, including retouching, cutting and labeling. In order to make products more attractive, e-commerce artists need to ensure the clarity and color saturation of product pictures, and add some holiday elements, such as Christmas trees and snowflakes, to increase consumers' desire to buy.
Event poster design: During the Double Eleven period, the e-commerce platform will launch various promotional activities, and e-commerce artists need to design promotional posters according to the theme and characteristics of the activities to attract consumers' attention. The event poster needs to highlight the preferential strength of the event, and at the same time let consumers feel the festive atmosphere.
Activity page design: E-commerce artists need to provide visual design services for various activity pages during the Double Eleven period. The event page needs to highlight the theme of the event, and at the same time, add interactive elements, such as lottery and puzzles, to attract consumers' participation.
During the Double Eleven period, e-commerce artists need to improve the attractiveness of goods through visual design on the premise of ensuring the authenticity of goods, so as to attract more consumers and promote sales.
Wufangzhai Zongzi Double Eleven advertising copy? You can say that Wufangzhai's advertisement is strange, but sometimes she just loves it.
Double Eleven advertisements are usually bought around buy buy. This year, Wufangzhai found another way, not talking about consumerism and consumption.
Instead, I talked to consumers about the philosophy of life.
And brought a soft double eleven animated short film "Soft Point Good".
This is an advertisement shot by Wufangzhai for its Double Eleven Tuanzi Package.
Anyone who has eaten jiaozi knows that the soft glutinous rice determines the taste of jiaozi, and Wufangzhai also takes it as a strategic starting point.
However, the marketing theme of "falling in love with soft life" is put forward, instead of directly cutting into the raw materials and production technology of food.
In this way, in the blooming wild flowers, clean country roads and continuous mountains, two soft dumplings launched three philosophical discussions about life.
Two little jiaozi said "get up early" first.
You don't have to get up early because nobody cares.
Nobody needs anything delicious.
Nothing delicious can be eaten with water.
Like us
No missing, no one to take care of.
There is no need to get up early at all.
but
Take care of yourself first, and when you meet another person, you can say: Let's take care of each other!
Then we talked about "adults".
I heard a man working in a big company talking to others before.
On his first day, he took the subway to catch the morning rush hour.
They were all pushed away.
Push forward, push back
You have to ride a bike when you get out of the subway.
Still stuck in traffic.
You can't squat in the middle of the road in that place.
It is dangerous not to go with the flow.
so
The world of adults, maybe working overtime in another place during the holidays.
Finally, they talked about "mountain climbing".
No matter where I stand, I feel as big as jiaozi.
But I envy people who know mountains.
They know the names of every plant on the mountain.
Understand the law of animal infestation
Why do waterfalls appear and why do stones loosen?
Pay attention to the changes of sunshine, rain and seasons.
Such a person must be very satisfied with the mountain.
but
Most people say that they don't want to reach the top of the mountain, standing on the top of the mountain, and a few people have been to the top of the mountain.
Getting up early, growing up and climbing mountains correspond to the confusion that young people will encounter more or less in love, career and life.
The short film tells stories from the pain points of these three adults, bypassing the introduction of the goods themselves.
But to mold two jiaozi into sentimental young people, and how they think and solve these problems.
So as to achieve a relatively "soft" state in a life of adversity.
The dialogue between the two jiaozi seems to have little to do with the product itself, but at the end of each story, it subtly echoes the relatively "soft" state of life, thus making users psychologically produce the characteristics of jiaozi's softness.
This is a wonderful marketing style.
In order to better interpret the life state of Rou, Wufangzhai also released a set of poster copy to enrich and display the concept of Rou from more angles.