choosing a color for a logo is not like coloring a work of art, it depends entirely on the artist's personal preference. Different colors will bring different psychological feelings, and thus change the behavior of customers. Therefore, logo color is one of the key factors for the success of a brand.

① Red represents positive, healthy, warm, excited and nervous. People are used to using red as a symbol of excitement and joy, which makes it the first color in signs, flags and publicity, and becomes the most powerful propaganda color. Red can be used in logo design of restaurants, cosmetics and so on. However, red is too irritating and should be avoided in large areas.

② Yellow represents wisdom, liveliness, wealth, hope, joy and brightness. Emperors and religions have traditionally regarded brilliant yellow as a symbol of dignity, and the colors of palaces and temples have correspondingly strengthened yellow, giving people a sense of wisdom, luxury and majesty. In logo design, yellow can be used in restaurants, lighting and department stores.

③ orange symbolizes richness, enrichment, future, friendliness, boldness and positivity. Orange is a high-definition and high-purity color.

④ Green symbolizes growth, health, freshness, ideal and hope. Bright green is full of vitality, symbolizing life. Green is tolerant and generous, and can accommodate almost all colors. Green has a wide range of uses, which can be used in medical, agricultural, environmental protection and beauty industry signs.

⑤ blue symbolizes wisdom, honesty, strength, serenity and purity. Blue has a wide range of uses, can calm the mood, and can be used as decoration for traffic, hospitals, sanitary equipment and scientific and technological products. Nowadays, taking blue as the field of scientific inquiry, blue has become the symbolic color of modern science, which gives people calmness, meditation, wisdom and the power to conquer nature.

⑥ Black symbolizes quietness, meditation, solemnity, perseverance, terror and sadness. Many scientific and technological products use black, such as televisions, computers, cameras, stereos and other electronic products.

⑦ white symbolizes holiness, purity, selflessness, simplicity, peace and honesty. White has a high-level, high-tech image and usually needs to be used with other colors.

the basic principle of color matching is not to use too many strong or prominent colors. It is very vivid and lively to use a small amount of strong colors to match with lighter colors. However, if the matching ratio is reversed, it will make the logo feel oppressive, and the effect will be very different if the area of the same color is large or small.