Banner ads are everywhere. From the header of a website's homepage to the sidebar, from articles to gallery listings, you'll find them in almost every place where content exists. Often, they look pretty, they're a little flashy, they eat away at your web browsing experience, and even though we're doing everything we can to minimize the negative impact they have on our users, a bad reputation is inevitably attached to them.
In fact, Banner ads have a huge impact on users, and when utilized wisely, they are sure to make a difference. So how exactly do you create a Banner ad that doesn't annoy people and has a good conversion rate?
The vague theory may not be grounded enough, from the following 50 cases, to learn Banner ad design skills.
1, stylized graphic layout
This is a set of Banner ads produced by DearMissModern, each picture in the text and image materials to maintain the consistency of temperament and style. The formality of the fonts and the mix of images and graphics in the stock footage add to the strong feeling of the Banner ads. If the image is not this strong stylized, but more subtle, should use more classic, durable fonts to match, the same reason.
2, create levels
Visa's holiday advertising Banner on the full use of the advantages of hierarchy. The selection of photographs is the depth of field with layers of food, so that people will be attracted to it at the first moment, while the text layout is covered in the bokeh of the vista, to ensure readability, but also add a level, to convey the message, to ensure that there will be no confusion. The button is positioned just above the food and below the text, just enough to entice someone to click.
3. Use Relevant Icons
This banner from Google gives a personalized experience with hand-drawn icons.
Each of the hand-drawn icons in the image is very easy to recognize, although not complex, but creates a sense of walking through the world. This indescribable but touching feeling makes this advertisement more than just an advertisement.
4, add the element of surprise
A job ad should do? Google's job ad is also considered surprising, no high instructions and beautiful girls, but with the same neighborhood bulletin board handwritten small ads like the graffiti handwritten ads. It's not complicated, but it's unexpected, and the familiarity of it is touching enough.
5, add illustrations
This case is also Google's ads, the addition of illustrations to make the whole ads are full of childish and fun, coupled with flat elements, the overall look of unity. This illustration is not difficult to realize, it may look a little rough, but it is very friendly. Illustration and photography is different, it can give the design of the latter can not reach the temperament, of course, you have to use it.
6. Layout Adaptation
FatCow's advertisement was designed by EnvatoStudio, and in order to adapt to different advertisement positions, the whole advertisement was produced in several different sizes. After designing the most commonly used ads, the elements were edited twice to create a size that would fit other ads, where certain elements needed to be adjusted, removed, or added, and then they were realized.
7, the use of brilliant colors
The GoogleMusic ads use the vibrant pink, with the same high saturation of blue, the two form a sharp contrast, but also leave a deep impact. Compared with the common monochrome Banner, this colorful multi-color collocation is more eye-catching, but you need to pay more attention when using it to ensure readability and coordination.
8, keep it simple
If there is something Coca-Cola has done very outstanding, then keep the design simple is definitely one of the many advantages worth learning. This Coca-Cola advertising banner design continues this tradition: the product image LOGO slogan iconic color scheme. It's not a lot of content, but it's very effective.
A Banner that's stuffed with all the information won't do you much good, because users won't even look at it. Get the most important information out there, and that's all that matters.
9, pay attention to the trend
Following the pop culture and the trend that is popular, for you to design banner ads, very useful. Campbell is so, it is very good use of the Star Wars movie this IP, the launch of the relevant subject of the product, to attract Star Wars fans to buy products. It's a good idea to use popular trends and topics to publicize your products, and you'll get twice the results with half the effort.
10. Use texture
This Campbell ad is a great example of using texture to enhance texture. The edges of the brush make the visual effect of the whole ad more subtle, and the other elements in the ad are not as prominent, but the texture is like a finishing touch, which enhances the overall effect.
11, with the help of niche
The niche is the market segmented for the advantages of the enterprise. Advertisements usually need to be placed for the target group in order to achieve the best results.
Target's ads for its baby and toddler products are aimed at mothers, so what better way to attract them than with a pink, cute scene?
12. Use pictures, not words
Zarbee's vitamin ad banner is quite prominent in the use of pictures, fruit to replace vitamins, to strengthen the concept, rather than describe it in words, clever and intuitive.
13. Clear Focus
When ads have a clear focus, communication between the brand and the user becomes more direct. This Banner is also designed for Target, the brand logo from the position to the color are conspicuous enough, coupled with the beauty pose in the structure of the guide, Target's brand logo is undoubtedly the focus of the entire advertising map.
14, the use of imagery as a guide
McDonald's this advertisement is very typical of the use of imagery instead of text to convey information, coffee, the word was replaced by the corresponding picture, to convey information at the same time, but also so that the entire advertisement is no longer monotonous, into a mixed row of graphics. Simple words and pictures can convey the message, but mixed use is more interesting and heartfelt.
15. Let the product speak for itself
The McDonald's McFlurry is undoubtedly the centerpiece of this campaign, both meaningfully and visually. The gray background makes the brightly colored MacFlurry body stand out. Letting the product itself stand out in the ad makes the entire banner more expressive and relevant.
16. Creating Angles
Audi's graphic splits up the space to present different messages, but what's most striking is the unique visual experience created by the small twist in the angle. The tweak brings specific messages to the forefront, and the angle of the car itself in the image makes the whole thing even more dynamic.
17. Use masking
Using a translucent layer of a particular color to mask the background image can make the foreground text stand out. This design technique is not uncommon nowadays, it allows the background information from the cover through, and at the same time let the text content readability is stronger, the overall sense of hierarchy to enhance.
18, set the scene
Tiffany & Co jewelry advertising graphic design, said the interesting and fun, rotating cocktail glasses and beautiful jewelry combination suggests that they often appear in the same scene, to create a sense of elegance and sophistication. The combination of related objects suggests to the user that they can visualize the scene.
19, creative fonts
Good typography can attract the user's attention, and Nike's ad is particularly outstanding, it is creative in the design of the font, these fonts are dismembered also have a strong degree of recognition, but this design makes them look lighter, but also more rich in the sense of technology. This visual enhancement makes the ads and products even more appealing.
20, the use of stylized illustration
Illustration can be simple, but also full of detail. Stylized illustration can increase the thickness of the message through the details and style to tell the story and convey the feeling. This kind of illustration is powerful and full of energy, which is quite consistent with the brand atmosphere of Nike.
21, use a variety of elements
Although there is a risk, but reasonable will be a variety of different elements with a picture in an advertisement, can produce a good sense of form, like this ebay advertisement. Beautiful product images, standard fonts, handwritten fonts and illustrative elements, coordinated into an advertising image. Of course, each element is there for a reason, and each has its own role to play, not just a random mix, so keep that in mind.
22, to become a popular weathervane
The trend and trend into the Banner design, let it become a link between advertising and users. This ad from ebay does just that. Replacing "HotlineBling" with "HauteLineBling" better explains the popular culture and attracts more users to the trend.
23. Free Spreading
Not every ad banner has to use a grid, so that each element is precisely aligned, the free spreading design is also effective. yoplait's ads are designed in this way, so that it looks more interesting, childlike. Of course, the appropriateness of this design depends on the ethos and character of the product.
24.Create a connection
It's important to keep enough of a connection between the images and text in your ads during the design process, and Talbots' ads are very close to that in terms of the temperament of the images and text.
25, create contrast
Contrast is an effective means of attracting users' attention, and ESPN's Banner design is well versed in this technique. Against a deep red background, the white text stands out. The font chosen is also sharp and light type, so that the message is delivered more effectively.
26, symmetrical design
Symmetrical design can be a good balance of elements in the advertisement, the designers may have gone through in-depth thinking before this design, but the output is very fast. This ad from Apple isn't too complicated either, with black and white photos of musicians basically symmetrical around the AppleMusic axis, while maintaining a certain staggered beauty. This minimalist design is simple, but the main focus is clear and heartfelt.
27, the target user's guide to life
Like the Chegg ad, if you want to appeal to a specific group of users, you might want to put yourself in their shoes and inject a lifestyle guide for them into the ad. Standing in the position of a particular user to express, show the product, can be easier to get **** Ming, and thus get more clicks.
28, the use of dynamic effects
In the static page, the most likely to attract attention is undoubtedly dynamic elements. If you use dynamic effects to present the content of the ads you want to show, you can make your content faster to be accessed by users. Of course, the premise is that the design should be simple and clear enough, so that you can avoid trivial content, easier for users to get.
29, sharp and sharp
Gillette razor ads in the visual called sharp and sharp model, sharp angle, dark background on the sharp razor pictures, angular fonts and a strong contrast of the color scheme, which all make this advertisement is visually clear enough to be eye-catching, people can not stop.
30. Creating Visual Depth
Honda's campaign is not a complex design, but features yellow line strokes in the background. The car, which seems to be suspended in the air, seems to fall to the ground under the lines. It doesn't need to be too complicated to create visual depth and make an impression.
31, the use of unique fonts
In the advertising Banner image in the use of personalized fonts can also be effective in attracting the attention of users. The font used in this Pepsi ad is personalized, but also clear and readable, giving people a sense of playfulness and fun without affecting the message.
32, the use of a variety of beautiful typography
For the beautiful text layout, the vast majority of users are still very much eat this set. This CaliforniaPizzaKitchen ad was designed by McGrathCreative for them, not only is the typography quite exquisite, but also creatively combined with the pizza itself.
33, the use of simple images
Simple and intuitive images are very useful on the site, they will usually be more efficient to show the content, so that the ads Banner information conveyed with more intuitive. Nowadays, designers often use flat, minimalist illustrations to emphasize the subject matter and add information, as in this Coda ad.
34, the use of texture to increase the visual depth
Adidas ads are visually very interesting, the texture of the background is not complicated, but regular and rich in technological lines not only increase the visual depth, but also create a sense of speed and brand temperament fit.
35, the use of brand colors
If the ad banner does not use PayPal's iconic blue, the picture alone will not make a deep impression on you, but it is precisely the use of brand colors, so that the picture and the brand is bound together to promote each other, so that you remember.
36, do not just think of promotional publicity
Advertising Banner map is used to promote, this is fine, but sometimes do not need to do so obvious. This ad from FreePeople encourages users not to just buy, but to look and shop and compare, which also promotes sales, but looks more like advice from the user's perspective.
37, the use of bold colors
I, Anna's ads are bold and full of color, the red is vibrant and eye-catching, and the addition of yellow makes the whole color scheme more coordinated and easier to attract the user's attention.
38, to a simple illustration
Sometimes, exquisite illustrations do not necessarily meet your brand or want to express something, Starbucks this ad was born in this case, delicate and exquisite figure does not meet their needs, but rather flat and slightly awkward illustrations to more simple in place. It shows the ingredients of the new drink, and the illustration makes you feel like you're at Starbucks looking at the menu.
39.Introducing motion
This image from Starbucks shows an interesting dynamic element in a small area. The ripples start at the center and spread outward, and when users see the image, they can't help but be drawn to it.
40, completely moving
If you are skilled enough in the use of kinetic effects, you may want to make the entire ad Banner elements are in motion, so it is easier to stand out. Designers will be applied to the tablet in the use of the process with the use of dynamic effects completely show, just a few seconds to let you get to the static Banner charts can not reach the amount of information, the experience is excellent.
41, the use of geometric texture
Corona's ad map is a good use of the previously popular Low-Poly elements to the orange this imagery, this geometric texture to give the orange to a kind of cold and transparent feeling, so you can not help but be interested in Corona's beer.
42.Interesting graphic space division
Brightgreen's advertisement uses a diamond shape to divide the space into two different spaces, which makes the advertisement form two natural levels. The white part carries the textual information, while the green part carries the picture, which makes the whole picture clearly divided into two levels and is full of texture.
43. Add shadows
Long shadows have been a popular design trend for a long time, and this ad created by Webduckdesign is a great use case. Without shadows, the whole image would look monotonous, and the addition of long shadows makes it look less flat and more layered.
44. Use patterns as textures
Unlike subtle patterns, textures can be layered on top of a background to create a specific atmosphere, and AnneSophie Hostert's campaign uses ice cream and pineapple textures to give a summery feel.
45, the use of color block division
If you do not want to use the picture on hand just as a background to the advertising map, then it may be worth it to divide it into different parts of the monochrome color block with the combination of the use of the whole advertisement together, the whole advertisement map of the form of the sense of the stronger.
46, the use of line decoration
Advertising map is most of the time pictures and text composition, but the appropriate addition of some decoration will make the advertising map looks more full. Compared with a variety of highlights, lines of decoration is not weak, and more free, the effect is quite good.
47, storytelling
The ultimate goal of advertising is to sell products, and the most effective way to tell the real user experience. This ad for Amazon's drink e-book APPAudible features scenarios designed to promote the fact that their product can be used without interruption in many scenarios.
48.Humor
Humorous presentations are often more effective than hard sells, and they're more likely to see something that makes people laugh.
49. Use simple fonts
Instead of complicated typography, a few consistent, simple and easy-to-recognize fonts, like this Pizza Hut ad, can be used to inform and delight.
50, the use of simple graphics to emphasize
different styles of illustration design of the expression of the method _寤杓朴心男┓掷modern illustration in a variety of forms, can be categorized by the media of communication, can also be categorized by the function of the classification. To categorize by media, basically divided into two major parts, namely, print media and film media. Print media include poster advertisement illustration, newspaper illustration, magazine and book illustration, product packaging illustration, and corporate image publicity illustration. Film and television media include movies, television, computer monitors and so on.
Posters: also known as posters, posters. In the advertisement still mainly rely on the print media to convey the information of the times, it can be said that it is in the position of the dominant advertisement. But with the emergence of film and television media, its scope of application has been narrowed.
Newspaper illustration: Newspaper is one of the best media for information transmission. It is the most popular, low-cost, large circulation, wide dissemination, fast, short production cycle and other characteristics.
Magazine book illustration: including the front cover, back cover design and the body of the illustration, widely used in all kinds of books. Such as literature books, children's books, science and technology books. This kind of illustration is gradually declining. In the future in the electronic books, electronic newspapers and magazines will still exist in large quantities.
Product packaging illustration: product packaging to make the application of illustration more widely. Product packaging design contains three elements: logo, graphics, text. It has a dual mission: one is to introduce the product, the second is to establish the brand image. The most prominent feature is that it is between flat and three-dimensional design.
Corporate image of the publicity materials illustration: it is the enterprise
VI design. It is contained in the enterprise image design of the basic system and the application system of the two major parts of the system.
The film and television media in the film and television illustration: refers to the illustrations appearing in the movie, television. Generally appear more in the commercials. Film and television illustration also includes computer screens. The computer screen has become the space for commercial illustration, and many graphic library animations, game programs, graphic forms, have become a member of commercial illustration.
What are the types of illustration"CG" was originally an acronym for ComputerGraphics.
With the formation of a series of related industries using computers as the main tool for visual design and production, it is customary internationally to refer to the field of visual design and production using computer technology as CG.
It includes technology as well as art, and includes almost all of the visual art creative activities in the computer age, such as graphic print design, web design, three-dimensional animation, film and television special effects, Three-dimensional animation, film and television special effects, multimedia technology, computer-aided design-based architectural design and industrial modeling design.
Expanded
Illustration scope:
1, film and television illustration
It refers to the illustration of the movie, television. Generally more in the commercials. Film and television illustration also includes computer screens.
2, poster advertising illustration
Also known as posters, posters. In the era of advertising is still mainly dependent on the print media to convey information, it can be said that it is in the position of the dominant advertising. But with the emergence of film and television media, the scope of its application has been narrowed.
3, newspaper illustration
Newspaper is one of the best media for information transfer. It is the most popular, low-cost, large circulation, wide dissemination, fast, short production cycle and other characteristics.
4, magazines and books illustration
Including the front cover, back cover design and body illustration, widely used in all kinds of books. Such as literature books, children's books, science and technology books. This kind of illustration is gradually declining. In the future in electronic books, electronic newspapers and magazines will still exist in large quantities.