The weight of an ordinary bread in the market is about 75g, the cost of raw materials required is 1.16 yuan, and other expenses are about 1.11 yuan. The comprehensive cost is about 1.26 yuan. 1.1 yuan-1.2 yuan can be sold if the average selling price is less. Calculated by selling an average of 111 loaves of bread every day, the profit is about 91 yuan. For a 11-inch cake, the raw material cost is about 8.5 yuan, the packaging cost is about 2.2 yuan, the other costs are about 1 yuan, and the comprehensive cost is 11.7 yuan. The average selling price can reach 71 yuan-91 yuan. Based on the average daily sales of 11 cakes, the profit is about 711 yuan.

the profit of miaojiaoshi western pastry products is above 211%. Part of the profit can reach 511%.

Proper site selection is one of the key factors for successful operation. Choosing a densely populated downtown, business district or a street house near a residential area depends on your customer positioning and investment scale. First of all, determine your business objectives and customer positioning, which will directly determine the size of your investment; Determine the business scope and business style, and lock in the consumption level and business types; Choose the pavement according to the scale of operation. If it is a factory distribution operation, you don't need to consider the roadside, you can choose a place with cheaper rent; The shop in front and the factory in the back should choose a place that is convenient for people to buy and conspicuous. It is best to control the pavement rent at about 11% of the monthly turnover, which will affect your return on investment. It is necessary to conduct population mobility tests, consumption habits, and investigation and analysis of surrounding people in selected places. Usually open a shop in the business district, and the customers are mostly white-collar workers; When you open a shop in a residential area, you are mainly faced with residents, supplemented by floating guests.

prerequisite for legal operation

1. To engage in food production and operation, you must first obtain a hygiene license issued by the administrative department of health before you can apply for a business license from the administrative department for industry and commerce.

2. The site selection and decoration design should meet the hygiene requirements, and the design review and project acceptance must be attended by the health administrative department, and the food hygiene license can only be applied for after obtaining the acceptance letter for the completion of the construction project.

3. Small-scale catering industry refers to the catering industry with fixed houses and an area of 31-111 square meters. Those less than 31 square meters shall not engage in the production and operation of catering industry.

4. Before opening the business, the pollutant discharge declaration and registration shall be handled with the district and county environmental protection bureau.

5. Personnel must obtain a health certificate before they can take part in the work, and they must have a physical examination every year.

6. Personnel must receive national food hygiene knowledge training before taking up their posts.

7. When purchasing food and its raw materials, it is necessary to obtain the inspection certificate or test sheet from the supplier in accordance with the relevant provisions of the state. Details can be found on the website sponsored by Beijing Municipal Health Bureau (? .

customers don't come to the door for a reason

they have opened their business and no one has come to the door yet, which is useless for every investor to get angry. At this time, we should not blindly adjust our business ideas, but calmly analyze the reasons. Usually in the first three months of opening, it is normal for the business to be bleak due to the lack of visibility of the store. If after three months, business is still in a slump, then you have to find out why. The following are some common reasons why customers don't come to the door for reference and warning.

The products are fresh and delicious.

In the bakery industry, product quality is a key factor to retain customers and a matter of life and death for the store. Whether the bread in your shop is fresh and attractive, and whether the cake is soft and delicious will determine whether the shop is prosperous or closed. In addition to personnel technology and materials selection, it is more important to operate in good faith that determines product quality. Generally, small and medium-sized shops are divided into two categories: sales staff and production staff. Shop assistants include: finance, foreman and ordinary salespersons; Production employees include quality control and supervision, foreman and ordinary production workers. Leading class staff should be carefully selected, and their quality and business level directly affect the operation of the store. Employees must be trained after they arrive at their posts, because they are still in a mess, and they need a series of unified training, such as standardizing service terms and sales methods, business skills training, product specifications, quality requirements, and product appearance aesthetics training. In addition, in-store codes should be formulated and employees should be trained.

if you are a layman, it doesn't matter, but you must ask a master with at least 5 years' experience to be in charge of supervision and management, preferably in a foreign-funded star hotel. The skills of bakers and cake makers can't be judged only by their working years, but must be assessed by field production.

West Point is an honest undertaking, and it must pay efforts and costs to please customers. You should choose the best materials and bake them carefully. Although it will increase the cost, it is worthwhile to do so. You know the level of food as soon as you enter, and customers are always smarter than you. There is no shortcut in this business, and opportunism and cutting corners can only bring about self-destruction.

Whether the food is freshly baked or not is the most concerned factor. 74% people will try to choose freshly baked bread, but they are not interested in bread every other day. The delicious fresh bread from the oven often attracts people to buy it, and many people can't even help but take a bite and enjoy it right away. For overnight bread, either dry bread is used for other purposes or simply discarded to ensure that the food provided to customers is always the freshest.

investment dead hole

miscalculated income, high rent and expensive decoration

We must adopt a conservative attitude towards the investment income budget. Few enterprises fail because of too conservative estimation, but many enterprises close down because of too optimistic budget. You might as well adopt the principle of 51% discount and make a 51% discount on your estimate. There is nothing wrong with it. Rent is a large part of the cost, and the risk is extremely high, so this part of the cost should be kept as low as possible. Choosing the wrong place is a mistake that is extremely difficult to reverse, costly and even fatal. The renovation cost should not exceed the budgeted monthly turnover.

Comprehensive cake shops are the most cost-effective

In the West Point business, the sales profit of cakes is the largest, while the sales of bread are meager, but the sales volume is relatively large. In the sales of ordinary cake shops, the sales of cakes are about 41% and the sales of bread are 61%; In the sales of shops in high-end business districts, the sales ratio of cakes and bread is just the opposite. It can also be seen that different positioning will produce different sales results.

for investors, opening a comprehensive west point store is far better than a single business return. There is both bread and cake; There are both coffee and tea; It can be taken away by retail and tasted for rest, providing customers with diverse choices.

Analysis of return on investment

Selling food or feeling of life

According to the 2112 White Paper on Retail Industry in China issued by China Business Federation, the Engel coefficient of urban residents' consumption in China has dropped to 37.9%. Engel's coefficient reflects the proportion of people's food consumption expenditure to the total household consumption expenditure, and the Engel's coefficient is getting smaller and smaller, indicating that people can use most of their income to improve their quality of life. From the trend, the proportion of food consumption is decreasing, while its absolute consumption is increasing. It can be seen that the era of filling the belly with 51 cents and two small steamed buns has passed, and the food sales industry is doomed to take an emotional route, selling not only high-quality food, but also providing a good life experience. Constantly innovate and change, so that ordinary people like to eat and are willing to eat.

for investors, it is necessary to fully consider this point, make long-term plans in determining business objectives and market positioning, and strive to meet the psychological needs of consumers in addition to high-quality products, which can be comprehensively considered from the aspects of store style, product appearance and meticulous service.

Twelve steps of opening preparation

Step 1: Prepare funds and determine the scale, whether production and marketing are integrated or separated;

Step 2: Prepare technical sources and hire employees, or do a job by yourself;

step 3: site selection. Determine whether to open it in a business district, downtown area or residential area;

step 4: market research. Make a detailed investigation on regional food market demand, consumption status, consumption ability, citizens' eating habits and competition in the same industry;

step 5: feasibility analysis. Are products and services acceptable to everyone? Is it better than the peers? Where is the opportunity?

step 6: evaluate the turnover and market share. Determine the scale of investment, and then estimate the size of the target market. Calculate the number and turnover of competitors, compare yourself with competitors, and estimate your turnover and market share;

step 7: decorate and apply for license. The decoration conforms to the national regulations, and the facade is best decorated in warm colors, with its own characteristics but not too fancy.

step 8: purchase equipment. There are more and more manufacturers operating equipment in the baking industry. You may wish to consult your peers and choose slowly. It is best to choose one with good after-sales service.

Step 9: Design a special, interesting, clear, easy to remember and meaningful trademark, and it is best to register it, so as to pave the way for launching the brand and creating brand-name products in the future;

Step 11: Design the product packaging, which should be practical and economical;

step 11: purchase raw materials, which is a key link, depends on the grade of products, and contact a raw material dealer. In fact, the dealer knew that you were going to start business, and he came to you early. The selection of raw materials is very important, which directly affects the quality of products. We might as well choose some products from manufacturers with stable product quality and after-sales service.

Step 12: Publicize

Successful opening cases

Kai Si Enbei

Opening date: February 2112

Business items: cakes, bread and other western-style food

Business location: high-end business district (International Trade Center, Oriental Plaza) and convenient subway station

Initial capital investment: about 211,111 yuan (about 211,111 yuan) Since the establishment of the first exclusive store in International Trade Mall in February last year, the business has developed rapidly. By April this year, 22 exclusive stores had opened. Yuan Guoqiang, the general manager, thinks that Beijing's baking industry is a typical virgin market, and there is no leading international or local brand, which provides a high-growth and low-competition market environment and reasonable profit return.

Kathy Ember's customer positioning is working girl, aged 25-31, with a monthly income of over 3,111 yuan. Therefore, only set up shop in the most upscale and convenient place to establish an image. The operation uses the 5P elements of the market, namely, Product, Place, service, image and Promotions, and Price, which are the key elements of the market and represent the characteristics and operation essentials of a brand.

the price of kesenbei is not low, but it is very valuable. In terms of price, it is 31-51% higher than that of ordinary bakery. However, the materials used in Kaisenbei's products are all hotel-grade materials, and the price of the same product in the hotel is much higher than that of Kaisenbei.

Holiland

Opening date: September, 1992

Business items: birthday cake, western pastry, mid-point and bread

Holiland has nearly 311 branches in 52 cities all over the country since its first opening, and its products are positioned in the middle and high grade. Customers are usually people with certain spending power, delicious products, clean and elegant environment, excellent service and Product pricing is mainly based on the price and consumption level of the whole city, and different specifications, materials and processes are slightly different. It is very important to reserve sufficient reserve funds for West Point business.

Moscow Bakery

Opening time: a long time ago, with a history of about 21 years

Business items: cakes, bread, moon cakes, etc.

Location: east and west sides of Moscow Restaurant in Beijing Exhibition Hall

Russian bread in Moscow Bakery can bring you into just visiting, and recall the scene when your parents took you to Moscow Bakery to buy bread and cakes as a child, which is both sweet and warm, as if everything were back to yesterday. Manager Lin of Moscow bakery thinks that product quality is the first, and personnel management and promotion policies also play an indispensable role in the operation.

According to the national price policy, the gross profit rate should be 41%-65%, and the cost of a loaf is only 3,4 cents.

If we do a good job in reducing the cost, the cost will be lower:

1.

2. Strengthen storage;

3. Organize the baking sales.