Ma Yili: The contract has been terminated, and he is willing to assist in safeguarding rights.
Ma Yili's studio said, "Recently, our staff received a notice from the Shanghai Economic Investigation Corps, informing us that the brand Tea Orchid endorsed by actress Ma Yili is under investigation by the public security organs because it involves illegal acts. We submitted the termination notice to the brand at the first time and actively cooperated with the economic survey to provide clues and information. "
Ma Yili Studio said, "The Chazhilan brand is currently under further investigation, and Ms. Ma Yili has terminated the contract with the brand. If there are other deceived franchisees who have not yet defended their rights, they can also privately trust Mayili Studio, and we will do our best to assist in safeguarding rights. "
Mayili Studio also said that it sincerely apologizes to the deceived consumers and franchisees. In June 2020, 5438+ 10 began to cooperate with Tea Orchid. Although we have checked the brand before, the pre-screening is still not long-term, comprehensive and meticulous, and there are omissions in the work. We have carried out strict self-correction and self-examination, reorganized the details and processes of our work, and will be more cautious in choosing cooperative brands in the future, especially in the process of cooperation with brands, and we will continue to shoulder the responsibility of supervision and verification to ensure that we will not disappoint the trust of consumers.
Involving 700 million yuan, the online celebrity tea shop angered.
Earlier, the Shanghai police cracked a fraud case involving a "routine joining" tea shop, involving 700 million yuan, and the spokesperson of the company was Ma Yili.
According to the official micro-signal of Shanghai Public Security Bureau, in June 5438+February, 2020, Shanghai police found that a large number of tea shop franchisees were at risk of "abnormal closure" and might be suspected of economic crimes. The Economic Investigation Corps of the Municipal Public Security Bureau and Songjiang Public Security Bureau formed a task force to carry out investigations, and on March 23, the fraud gangs headed by criminal suspects Jin and Wang were wiped out.
After investigation, the suspects Jin and Wang set up many departments such as network department, telephone department, commerce department and operation department within the company for illegal interests. Without the authorization of the right company, they set up a number of fake famous brand milk tea investment websites, designed and published investment advertisements with the words "brand joining" to attract the contact information of potential franchisees.
Subsequently, more than 50 milk tea brands, such as Huadiandian and Tea Blue, were acquired or registered, and the operators were arranged to promote the franchise business by designing propaganda words such as "famous brand products", "one-stop service for the whole process", "scientific location of big data" and "investing in joining". In fact, the professional training lecturers announced by the company have no experience in the milk tea industry at all, and the service is also nonsense.
In order to maintain false prosperity, "Tea Orchard" has long recruited "actors" in major part-time groups, and the lively queuing scenes in the store are all performances. Even the "scalper" who is responsible for hiring people knows that the business of "Tea Orchid" is average, and so many people gather every day just to shoot videos.
The Shanghai Public Security Bureau said that in order to further gain the trust of franchisees, the suspects also forged authorization documents of several brands and designed and printed a large number of publicity materials. Even during the on-the-spot investigation of franchisees, criminal gangs hired people to pretend to be consumers at a price ranging from 40 to 80 yuan per person per day, and queued up in front of the milk tea shop in a circular way, creating the illusion of prosperous business and defrauding franchisees' trust with layers of franchisees' routines.
The Shanghai Public Security Bureau said that at present, more than 90 suspects have been taken criminal compulsory measures by the police on suspicion of contract fraud, and the cases are under further investigation.
Should stars be responsible for the products they endorse?
Before, there were many similar cases. For example, the Wang Han endorsement platform was suspected of defrauding 23 billion yuan, which also caused controversy. Should stars be responsible for the products they endorse? Lawyers said that celebrity endorsement of false advertisements directly harmed the legitimate rights and interests of consumers, and caused greater social harm than ordinary false advertisements to a great extent. Consumers have suffered losses, misled and harmed more consumers' rights and interests in the process of buying celebrity endorsement products out of trust or love.
But the responsibility of a star needs to be determined by combining specific facts and circumstances. Mainly depends on whether the advertisements they endorse are false advertisements and whether they know or should know that these advertisements are false. If there is no other legal relationship between the spokesperson and the fraudulent company, then he does not need to bear joint liability. If they don't know that the advertisement is false and the company's products are defective, they don't need to be responsible at present. Consumers are also reminded that when buying goods, they must carefully screen them and not fall into a passive situation because of impulse.