The first point, most people do not know the old restaurant to make money. In the fierce competition in the market, some old-fashioned products, always confined to the local, and even local consumers are getting less and less. Why they are in such a dilemma, found that there are multiple factors.
The second point, innovation "baggage" is too heavy. Old companies generally have their own staple products, born in the era of agricultural handicrafts, to the food category of the old products, for example, the classic products are often high in oil and sugar, it is increasingly difficult to adapt to the tastes of young people. In the development of new products, faced with the "authentic or not" of the ideological baggage, worried about losing the old customers, but also can not win the young people, both ends do not fall good.
The third point, market development "no ambition". Some long-established enterprises are used to the "famous", but do not pay attention to "branching out". The reporter interviewed an old famous at home and abroad, to the store to taste are full of praise. Inside the store, hung with celebrities from various countries to store photos. Some overseas Chinese also place orders from overseas during traditional festivals such as Chinese New Year. However, over the years, companies have rarely taken the initiative to go out and develop overseas markets.
The fourth point, the business mechanism "less flexible". Old enterprises are generally divided into state-owned enterprises, private enterprises. A number of old heads of bluntly, some state-owned enterprises in the development and innovation of conservative, while private enterprises face some practical difficulties in the operation, but also led to the old brand is difficult to forge ahead, can not better attract young people to inheritance and development.