Engaged in this industry should have a very comprehensive quality, good writing style, certain editing and planning ability or outreach public relations experience.
Recently, the National Professional Standards for Tourism Consultant Training and the National Vocational Examination Outline and Examination Training Textbooks for Tourism Consultant Training have passed the expert evaluation of the National Vocational Qualification Training and Appraisal Experimental Base. It marks that another new professional tourism consultant training in China is about to be born. From now on, the pilot and evaluation of tourism consultant training will begin nationwide. In the future, it will greatly enrich the middle and senior management talents in China's tourism industry, effectively improve the quality of the tourism talent team, and gradually move towards specialization and professionalism.
According to the person in charge of the National Vocational Qualification Training and Appraisal Experimental Base, the pilot program of tourism consultant training has just begun, and it is still not perfect in terms of curriculum, career planning and career evaluation. It is hoped that relevant social institutions will actively participate in the pilot promotion, promote the increasingly perfect and rapid development of tourism consultant training, become a formal national occupation at an early date, and inject new vitality into the all-round and healthy development of the economy and society.
Professor Wu Jianguo, editor-in-chief of the Training Textbook for Tourism Consultants and dean of the School of Tourism History and Culture of Southwest University for Nationalities, pointed out that with the hosting of the 2008 Beijing Olympic Games and the 20 10 Shanghai World Expo, China's tourism market will be more mature, and a large number of tourism consulting companies will appear, becoming professional service organizations similar to law firms and accounting firms. At that time, there will be an urgent need for a large number of tourism consulting professionals and management talents, including small-scale travel agencies and tourism consulting companies in China. At present, there are only a handful of talents in this field.
It is understood that tourism consultant training is a professional who provides tourism consulting services and related services for tourism teams or individuals. Its work mainly includes how to design hotels, how to market scenic spots and how to design tourist routes. It even involves tourism health consultation to help tourists protect their rights.
Tourism consultant training is the first pilot in Chengdu.
This month, the professional standards of tourism consultant training passed the technical evaluation of the National Vocational Qualification Training and Appraisal Experimental Base, Sichuan was designated as the experimental training area for tourism trainers, and Chengdu, as the best tourist city in China, became the first batch of pilot cities for tourism consultant training.
On July 4th, 65438, the opening ceremony of China Tourism Consultant Training Vocational Training Pilot Class was held in Southwest University for Nationalities. Industry stakeholders and the first batch of 100 students attended the opening ceremony. It is understood that tourism consultant training is a professional who provides tourism consulting services and related services for tourism teams or individuals. Different from tour guides, the consultation of tourism consultant training is a concept of generalized service, and its work covers many fields, such as the marketing of scenic spots and the design of tourist routes. It even involves tourism health consultation to help tourists protect their rights. In addition to individual travelers, tourism enterprises are another important service object of tourism consultant training. At present, high-quality tourism professionals are quite scarce.
A few days ago, Chengdu Lian Shijian began to undertake the training of tourism consultants. After graduation from the unified examination, these students will receive the training certificate of tourism consultants issued by the national vocational qualification training and appraisal experimental base, and their personal data will also be entered into the China Tourism Consultant Training Network and the National Vocational Qualification Training and Appraisal Experimental Base Network.
The country has launched a new tourism profession: tourism consultant training.
In recent years, with the rapid development of Shanghai's economy, hotels, restaurants and tourism have no four seasons. By 20 10, Shanghai will host the World Expo, and it is estimated that the number of tourists from all over the world will reach 60 million to 70 million. There are dozens of posts in the tourism service "Expo", and the number of professionals in urgent need will reach 200,000. To this end, the relevant state departments have started the Expo tourism talent reserve project ahead of schedule. Human resources experts predict that about 60% of the 200,000 talents needed by Shanghai's tourism industry are engaged in tourism consulting. In order to welcome the "Olympic Games" and the "World Expo", the state started the training of tourism consultants to fill the talent pool of the tourism industry and achieve the purpose of emergency. At the same time, those who hold the certificate of "Tourism Consultant Training" will earn about 20-50% more than those who are already on the job.
Tourism early warning, the state starts a new career in tourism.
The Notice on Further Accelerating the Development of Tourism clearly emphasizes that it is necessary to strengthen the construction of tourism teams and cultivate a tourism team with excellent political quality, professional ability and professional ethics. Vigorously promote job training, implement the qualification certification and examination system in tourism professionals, and establish an incentive mechanism for selecting and appointing talents.
Tourism is no longer our luxury, but synonymous with fashion, avantgarde and high-quality life. But once upon a time, where to travel? How to arrange the route? How to make travel expenses cheaper? How to protect rights in tourism? How to develop scenic spots? How can the project planning of travel agencies attract more tourists? What tactics should the hotel take to receive tourists, and so on. , has become a headache for tourists and travel service agencies.
Now, a new professional tourism consultant training is about to be launched in China. At the end of May this year, the professional standard of tourism consultant training passed the technical evaluation of the national vocational qualification training and appraisal experimental base. On July 14, the first batch of students from Chengdu 100 attended the grand opening ceremony.
The voice of the students in the first pilot class
Zhao Jing (a student majoring in tourism management in a university): Tour guide is an industry that eats youth meals. Judging from the current development trend of tourism, standardization, specialization and professionalization are inevitable trends. I'm interested in hotel management, and I think the school study is too theoretical and the scope is not comprehensive enough. The courses involved in the training, such as business design, tourism safety, planning and planning, are more useful for future hotel management-related occupations.
Zhang Wen (tour guide): I am a tour guide who passed the national qualification examination, but I am homeless. I can't find a travel agency to call, so I can only pick up some small groups by myself. Social tour guides like me lack effective management, systematic business training and self-economic and personal safety protection. Now through the training and certification of tourism consultants, I have found the navigation mark of tourism.
Miss Song (head of marketing department of a travel agency): At present, domestic travel agencies mainly have travel agency manager qualification certificate and tour guide qualification certificate, and only travel consultant training certificate is available for travel consultation and planning. With the continuous development and standardization of the tourism industry, career segmentation is an inevitable result, and obtaining an authoritative certificate will give you more choices and opportunities.
Shanghai will soon be fully equipped with tourism consultant training.
At present, the shortage of tourism consultants has been highlighted, and the voice of cultivating professional tourism consultants is getting higher and higher. The literal meaning of tourism consultant training is easily confused with tour guides. Tour guides provide on-board services for tourists. Tourism consultant training is a concept of generalized service, and its work covers many fields, such as tourism health consultation, helping tourists to protect their rights, hotel management design, scenic spot marketing, tourism route design and so on.
In fact, in reality, this profession has existed for a long time, but there is no clear professional name, but people engaged in these jobs often carry out their work through experience. Professional vocational training will make this new profession more professional and competitive! In Beijing, Shanghai and other places, there have been some professional tourism consulting companies. Some American and German tourism consulting agencies have also set up business in China. Other cities in China also have some travel agencies or travel websites engaged in this kind of work, but almost all of them are limited to personal consulting services for tourists, which is only a small part of the professional scope of tourism consultant training, and the service quality is far from up to standard.
Tourism needs professional consultants.
Tourism consulting service is an all-round scientific service for tourists and the designer of "safe and happy" tourism. In addition to individual travelers, tourism enterprises will also be another important service object of tourism consultant training. Mr. Tang, general manager of a travel agency in Shanghai, said that their travel agency urgently needs high-quality comprehensive tourism talents: familiar with the market and good at planning.
"You can consult a lawyer in litigation and an accountant in financial management ... you should also have a travel consultant training when you travel." Mr. Hu, a citizen, has high expectations for tourism consultation. He said that if you get the guidance of tourism consultant training before going out, many tourism incidents can be solved satisfactorily.
Sun, deputy general manager of China Travel Agency Head Office Group, said that the slightly larger travel agencies in China are in urgent need of travel consultant training, and they are also willing to pay an annual salary of several hundred thousand yuan to hire well-trained travel consultants as senior managers.
Tourism consultants are very popular in mountain cities.
I. Introduction
Beautiful Chongqing, a modern city, a tourist city with a long history and profound cultural heritage. With the approval of Chongqing as an experimental area, Chongqing's economic status has advanced by leaps and bounds, ranking among the best in southwest China. According to the information of relevant departments, since Chongqing was approved as the experimental area, the number of tourists to Chongqing has doubled, and there is no difference between hotels, restaurants and tourism in the off-peak season. In 2008 Beijing Olympic Games, there will be hundreds of millions of tourists from all over the world, and the number of tourists from Chongqing Three Gorges will be close to100000. There are dozens of job demands for tourism services in the Three Gorges, and hundreds of thousands of professionals are urgently needed. To this end, Chongqing will start the tourism talent reserve plan ahead of schedule. According to the prediction of human resources experts, with the approaching of the Olympic Games, the monthly salary of tourism consultant training will exceed 5,000 yuan, and the annual salary of outstanding people will reach several hundred thousand.
Two. The country has introduced a new tourism profession.
Tourism is no longer our luxury, but synonymous with fashion and avantgarde. But once upon a time, where to travel? How to arrange the route? How to make the cost cheaper? How to protect rights in tourism? How to develop scenic spots? How can the project planning of travel agencies attract more tourists? What tactics should the hotel take to receive tourists, and so on. , is a headache for tourists and travel agencies. Nowadays, with the development of the market, a brand-new tourism profession-tourism consultant training came into being. In May this year, the professional standard of tourism consultant training passed the technical evaluation of the national vocational qualification training and appraisal experimental base, and will soon be trained in Chongqing. Its appearance will surely set off a wave of high salaries.
3. Tourism calls for professional consultants
At present, there is an extreme shortage of tourism consultants, and the voice of training professional tourism consultants is getting higher and higher. The concepts of tourism consultant training and tour guide are confused. Tour guides provide services for tourists in the process of traveling, and tourism consultant training is a concept of generalized service. Its work covers many fields, such as tourism health consultation, helping tourists to protect their rights, hotel management design, scenic spot marketing, tourism route design and so on.
"In fact, this profession already exists in reality, but there is no clear professional name, but people who do these jobs often work through experience. Specialized vocational training will make this new profession more professional and competitive! " Professor Wu Jianguo, editor-in-chief of Training Textbooks for Tourism Consultants, said that some professional tourism consulting companies have appeared in Beijing, Shanghai and other cities. Some American and German tourism consulting agencies have also entered China to do business, and the "money" for tourism consultant training is very good.
4. Tourism consultant training makes tourism happy and safe from now on.
Tourism consulting service is an all-round scientific service for tourists and the designer of "safe and happy" tourism. "You can consult a lawyer in litigation and an accountant in financial management ... you should also have a travel consultant training when you travel." Nowadays, tourists have high expectations for travel consultation. I remember a friend named Hu told me one thing. Last year, when I was traveling in Myanmar, I was lured to a jade shop by a tour guide and bought a piece of jade which is said to be very rare. When I got home, I found that I had been cheated, and the jade was worthless. He believes that all cheating can be prevented if there is a reminder and guidance of tourism consultant training in advance, and even if there is a problem, it can be solved accordingly. The real meaning of tourism lies not in how many places of interest you have visited, but in safety and happiness.
5. Sichuan and Chongqing join hands to create a "three highs" new career.
In order to strengthen the status of the experimental area, Sichuan and Chongqing will jointly create a brand-new tourism consultant training profession. It is reported that the first pilot training course for tourism consultants started in Chengdu in mid-July, and more than 65,438+000 students attended the grand opening ceremony. It took only half a month from planning to enrollment. If it is not the quota limit, its number will exceed 200. Why is it so popular to apply for tourism consultant training? We interviewed several students from Chongqing. "Tourism consultant training is a high-end profession, it can get a high salary, and it can always make people stand at a high level", which is almost the same answer. When the author learned that tourism consultant training had settled in Chongqing, he was greatly gratified. Chongqing will create a new occupation, so that more people can enjoy the sense of "three highs".
6. Students' Voice Happy Future
Yan Feng (a senior in English Department of a university): Because I like traveling, and the Olympic Games will definitely attract more foreign tourists to China, which will definitely promote the development of tourism consultation. My foreign language background and related training can increase my competitiveness in tourism consulting in the future.
Zhao Jing (a student majoring in tourism management in a university): Tour guide is an industry that eats youth meals. Judging from the current trend of tourism, standardization, specialization and professionalization are inevitable developments. I'm interested in hotel management, and I feel that the school study is too theoretical and the scope is not comprehensive enough. Courses such as business design, tourism safety, planning and planning involved in the training of tourism consultants are more useful for future careers related to hotel management.
Jay Song (head of the marketing department of a travel agency): At present, domestic travel agencies mainly have travel agency manager qualification certificate, tour guide qualification certificate and certificate issued by overseas tourism bureau to a senior person in China. Tourism consulting planning only has a training certificate for tourism consultants. With the development of tourism, it is inevitable to be more standardized and detailed, so taking an authoritative certificate will give you one more choice and opportunity in the industry.
Related links:
The training courses of tourism consultant training include basic knowledge of tourism, tourism reception consultation, tourism route design, tourism rights protection consultation, tourism safety consultation, tourism health consultation, tourism planning and planning, etc. Students take the unified examination after graduation. After passing the examination, the National Vocational Qualification Training and Appraisal Experimental Base awarded the certificate of "Tourism Consultant Training", and their personal data were entered into the China Tourism Consultant Training Network and the National Vocational Qualification Training and Appraisal Experimental Base Network.
Tourism consultant training landed in Chongqing
How to adapt to the rapid development of Chongqing's tourism industry, how to give full play to Chongqing's special geographical position connecting western and eastern tourism, and how to use the resources of the Three Gorges of the Yangtze River to extend tourism services to both ends have all become the key issues discussed by Chongqing tourism practitioners and major tourism institutions after entering the "Eleventh Five-Year Plan" and the new experimental zone.
In July this year, with the launch of a new tourism service profession-tourism consultant training in Chengdu, it has attracted great attention from travel agencies in Chongqing. After in-depth understanding, many senior managers of travel agencies have reflected: "Tourism consultant training is a reform of the professional ability of the industry. Its promotion not only benefits travel agencies, but also satisfies the whole arrangement of consumers before, during and after travel, similar to individual nutritionists. "
Recently, the author learned from the relevant departments of the city that Chongqing will become the third pilot city for tourism consultant training after Chengdu and Shanghai. At present, with the strong support of major travel agencies, hotels and scenic spots in the city, the training and recruitment of tourism consultants has been gradually launched.
Chongqing tourism talents welcome a good opportunity to change blood.
"Chongqing's promotion of tourism consultant training is in full compliance with the promotion of Chongqing's political and economic status. Effectively improving the quality of tourism professionals and gradually moving towards specialization and professionalism is a good opportunity for Chongqing tourism talents to recharge their batteries. " That's what the municipal authorities said.
To this end, the author interviewed Wang Jialing, director of training institutions in Chongqing, for the first time: Chongqing is the third pilot city because of its current political and economic status, irreplaceable tourism resources and geographical location; Second, at the invitation of many tourism agencies in Chongqing, I hope to popularize training in Chongqing as soon as possible and comprehensively improve the quality of personnel in the tourism industry in Chongqing. "14 In July, the first batch of students in Chengdu 100 took only half a month from the beginning of enrollment to the end of registration. At present, the first batch of students have almost been snapped up by first-line travel agencies, scenic spots and star-rated hotels. According to statistics, the average salary of trainee students is 2385 yuan (excluding the annual salary of 65438+ 10,000 yuan). Among them, many travel agencies in Chongqing came to recruit and the response was not bad. " Director Wang said that it is precisely because of this that they believe that the training of tourism consultants will not only bring new blood to Chongqing's tourism talents, but also provide a broader employment space for everyone.
Understand the training of travel consultants.
What is the market space for tourism consultant training? Why do industry experts call for the rapid training of professional tourism consultants? What's the difference between tourism consultant training and traditional tour guides? In order to further explore this new profession, we interviewed Professor Li, the editor-in-chief of Training Textbooks for Tourism Consultants, the vice president of the School of Tourism and History and Culture of Southwest University for Nationalities, and Cai, the director of the National Tourism Consultant Training Project Management Office.
Author: Under what background did the training and certification of tourism consultants appear?
Wu Jianguo: Tourism has been plagued by a single talent structure. As a comprehensive and highly related industry, the rapid development of tourism urgently needs a large number of high-quality comprehensive talents who are familiar with the market, rich in management experience and good at planning and promotion. Especially in recent years, when the tour guide profession encounters a crisis of trust, a new profession is needed to lead the industry to break through. In a sense, the training of tourism consultants shoulders the historical mission of standardizing the industry and leading the industry to break through.
Author: As far as the development of Chongqing is concerned, how big is the training space for tourism consultants?
Li: A series of preferential policies of the central government to Chongqing have greatly promoted the development of Chongqing. Compared with Chongqing 10 years ago, we can clearly see how many 4-star and 5-star hotels have been built and how many tourism resources have been newly developed in Chongqing. Relatively speaking, talent obviously cannot keep up. As far as I know, this profession already exists in reality, but there is no clear professional name. However, people who do these jobs often work through experience, and they are almost limited to providing personal consulting services for tourists, which is only a small part of the professional category of tourism consultant training, and the service quality is far from the standard. Professional vocational training will make this new profession more professional and competitive! Tourism consulting service is an all-round scientific service for tourists and the designer of "safe and happy" tourism. In addition to individual travelers, tourism enterprises will also be another important service object of tourism consultant training.
Author: The literal meaning of tourism consultant training is easily confused with tour guides. What's the difference between them?
Cai: There are great differences between these two occupations. Tour guides are professionals who serve tourists in the process of tourism, while tourism consultant training is a senior white-collar worker who serves tourists in the early and late stages and manages enterprises. A few days ago, Atkins Group of the United Kingdom recruited a director of tourism consultant training in Cai Ying. The recruitment requirements are: "accurately grasp the market dynamics and trends of tourism consulting and tourism planning, and put forward adjustment strategies in time to keep the company's tourism consulting and tourism planning level at the forefront of domestic tourism consulting and planning companies;" Have good operation, control and comprehensive coordination ability for the progress and quality of large-scale important tourism consulting projects and tourism-related projects ... "Can the tour guide meet these requirements?
Another difference is that the tour guide profession has certain requirements for appearance, physical strength, energy and language expression ability. Therefore, when a tour guide reaches a certain age, it will inevitably involve transformation, while the training of tourism consultants is completely different, and its working environment has lower requirements for personal health. At the same time, the training of tourism consultants also covers many fields, such as how to operate hotels, how to market scenic spots and how to design tourist routes. And even involve travel health consultation. I suggest that all tour guides come to learn and master the knowledge of tourism consultation.
Workplace voice:
Regardless of the survival and development of any vocational training, the employment prospect is the last word. What is the employment direction of tourism consultant training? We made a special trip to Chengdu to interview some students and analyze this emerging profession from the voice of the workplace.
Liu Meng (now working in a well-known travel agency in Chengdu): After completing the training of tourism consultants, although the income has not increased significantly, the recognition of the industry has changed qualitatively. Because of this training, he is no longer a simple tour guide, but now he has begun to participate in the planning of some team routes and the marketing of the club.
Zhao Jing (a student majoring in tourism management in a university): Tour guide is an industry that eats youth meals. Judging from the current development trend of tourism, standardization, specialization and professionalization are inevitable trends. I'm interested in hotel management, and I think the school study is too theoretical and not comprehensive enough. The courses involved in the training, such as business design, tourism safety, planning and planning, are very helpful for me to engage in hotel management-related occupations in the future.
Zhang Feng (scenic spot planning manager): I volunteered to participate in the training of tourism consultants. At that time, I just wanted to recharge my batteries, but the result was greatly unexpected. Because I participated in the training, I have a new understanding of the needs of tourists. When I was planning scenic activities, I added some more humanized schemes.
Related links:
The training courses of tourism consultant training include basic knowledge of tourism, tourism reception consultation, tourism route design, tourism rights protection consultation, tourism safety consultation, tourism health consultation, tourism planning and planning, etc. Tourism consultant training is divided into assistant level, division level and senior tourism consultant training. Students take the unified examination after graduation. After passing the examination, the National Vocational Qualification Training and Appraisal Experimental Base awarded the certificate of "Tourism Consultant Training", and their personal data were entered into the China Tourism Consultant Training Network and the National Vocational Qualification Training and Appraisal Experimental Base Network.
The first training course for tourism consultants in Chongqing: weekend class on September 22nd, evening class on1October 22nd, and full-time class on1October 22nd.
Consultation: Room 2506, 25th Floor, Zhongshan 4th Road, Yuzhong District, Chongqing 1.
023-892339 12 63623066 636 10405
2. Room 15 15 17, Times Star, Huayu Square, Shapingba.
023-89233596 89233597 89233500
3.No. Yuehua Xindu Building 10- 12, Yangjiaping Pedestrian Street.
023-8923352 1 89233522
Tourism Consultant Training Network: www.lyzxs.com.cn
Exploring the professional value of tourism consultant training
Archimedes once said that if you give him a lever long enough, he can move the earth. Since then, this lever principle has often been used as a metaphor for the opportunity of life development. In 2007, when the hot enough profession of tourism consultant training swept through China from Chengdu, the saying that "a profession incites a life" began to spread in the workplace.
"There has never been a new career as hot as tourism consultant training, and the prospects are so broad." This is the feeling of the dean of the Tourism College of a university in Chongqing after deeply understanding this profession. In fact, his feelings are also a true portrayal of the training profession of tourism consultants. At present, most of the first batch of graduates in Chengdu have a monthly salary of more than 3,000 yuan, and the excellent ones have reached an annual salary of 65,438+10,000 yuan.
However, just the temptation of an annual salary of 654.38+10,000 yuan, tourism consultant training can never be said to shake life. "A career incites a life" experts explain that the concept of tourism consultant training originated in developed countries in Europe and America. In the United States, France, Belgium, Switzerland and other countries, tourism consultant training has gradually replaced tour guides. For China, tourism consultant training should change life from shuffling the tourism industry.
For today's tourism professionals, youth is a status quo, so when you are no longer young, where is your life path and career path? This is one of the life values inspired by the training of tourism consultants. At this time, tourism consultant training will become a stepping stone for you to enter the tourism industry management, because in the learning process of tourism consultant training, you will have the ability of tourism route planning and overall tourism marketing management.
For students in tourism-related industries who are about to leave school, tour guides seem to be the only way, so what if this road can't be squeezed in? The emergence of tourism consultant training has broadened the single-plank bridge of employment. Listen to the voice from job seekers: "We should seize the policy opportunity of employment!" It is understood that these students majoring in tourism have been paying special attention to the tourism industry. Recently, "tourism consultation" has become a hot word in the tourism industry. Tourism authorities in domestic metropolises such as Beijing, Shanghai, Guangzhou and Chengdu are building tourism consultation service centers with great fanfare. Healthy tourism and safe shopping have become the most concerned things for tourists and the government.
For white-collar workers in the workplace, travel has become the first choice for relaxation. How to enjoy travel is the most concerned issue for white-collar workers in the workplace. Tourism consultant training also fills the needs of white-collar workers in the workplace, enriches their lives, and can easily design their own travel routes to make travel more comfortable.
Why don't we shake our lives? Show your value in the gorgeous workplace? From the pursuit of salary, to the embodiment of ability, to the satisfaction of life-comrades concerned about tourism, find the lever to incite life!
Popular professional tourism consultant training
In the field of human resources development, one of the hottest issues is the result-based tourism consultant training and investment return analysis. This development trend that requires clear responsibilities is one of the greatest progress in the field of human resources development.
Although many enterprises have not even reached the third-level assessment, some professionals are seeking special methods and means to evaluate the return on investment of tourism consultant training with the formula of evaluating other investments in the organization.
This kind of evaluation is absolutely necessary for enterprises. For example, Baosteel invested 64 million yuan in tourism consultant training fees in a certain year, and the top management must want to know how much income it generated.
At present, kirkpatrick's four-level evaluation model is the most widely used theory to guide the training evaluation of tourism consultants, but its disadvantage is that it can not quantitatively evaluate the training benefits of tourism consultants. On this basis, Kaufman added the fifth level assessment, which is now accepted.
The fourth level of tourism consultant training, that is, economic benefit evaluation, although faced with various difficulties, still can not stop our courage to explore. To calculate the return on investment of tourism consultant training, the best way is to establish the value chain of enterprise tourism consultant training, establish the correlation degree of each chain, and track the cost and value during and after tourism consultant training.
It is really difficult to define the value correlation between the input and output of tourism consultant training, which needs to be decided by different enterprises according to specific conditions. For example, there is a strong correlation between eating and eating, but the correlation between eating and health is not so obvious.
To construct the value chain of tourism consultant training, it is necessary to find out the correlation degree of each index. I once led the doctoral team of Fudan University to run the input-output analysis project of Baosteel tourism consultant training. After half a year's investigation and analysis, we found that the benefit of Baosteel's tourism consultant training is relatively high, and the benefit of tourism consultant training is also increasing year by year. However, the high rate of return is not enough to show that the training of tourism consultants is effective. The high return rate of tourism consultant training is influenced by two key functions, one is the sales of market products, and the other is the investment level of tourism consultant training.
There is also a law of diminishing returns in the cultivation and training of tourism consultants. The initial investment in tourism consultant training can bring great returns, but with the increase of investment in tourism consultant training, the rate of return will naturally decrease. According to relevant data, the return rate of travel consultant training of GE Company is 1:20, and that of Motorola is 1:8. Compared with these excellent enterprises, there is still room for improvement in the training of tourism consultants in most companies.
It is difficult to choose a method to evaluate the return on investment.
Many wrong assumptions cast a mysterious color on the evaluation procedure of investment return of tourism consultant training, which makes it difficult for HRD professionals to evaluate their contributions. There is an assumption that the value of tourism consultant training cannot be measured in a quantitative way. Although they admit that tourism consultant training is measurable, they still think that the project itself cannot be confirmed and calculated. Nowadays, both methods and technologies have developed by leaps and bounds, and the focus of the problem has become how to confirm the most suitable method.
Many studies show that the training of tourism consultants can be effective when other variables remain unchanged, and it can decompose the basic variables that human resource developers can control or the variables involved in the learning process.
But even those prestigious companies that have invested a lot of money in the training of tourism consultants have never had a comprehensive way to link the training investment of tourism consultants with the basic business results. Take IBM as an example. In the stable period of business growth, US$ 2 billion will be invested in the training budget of tourism consultants every year, accounting for 4% of the total turnover budget. In order to reduce expenses, the management asked the Ministry of Education to reduce 200 million dollars. Jack, former director of education? Boucher told them that if they don't want to bring down the company, they shouldn't do so, because no one knows which tourism consultant training program is really effective and which tourism consultant training program needs to be improved. Finally, IBM divides the education department into two departments: the skilled travel consultant training department and the labor force solutions department. Like other functional departments, these two departments must report to IBM headquarters. /ca & gt；
References:
Www.lyzxs.com.cn (China Tourism Consultant Training Network)