Adhering to the concept of "China Outlets+",Xinglong Family Group will be the Ole of China. First of all, in terms of positioning, Xinglong Grand Ole is not just an outlet, but a Grand Ole.
Outlets are just a part of Grand Ole, which is the head office. Shopping malls should have the functions of "shopping+leisure+gathering+entertainment+business" at the same time. At the same time, Big Ole has three feelings: big, warm and soft.
Big refers to the big living room of urbanites and the big Ole of the whole guest floor, emphasizing all categories and all formats; Warmth not only refers to the high value of shopping malls, that is, "European towns in boxes", but also refers to the warm feeling brought to customers by supporting formats. To do life Ole, including family-style hotels and apartments, family-style catering.
Soft refers to the soft power of shopping malls, focusing on the global discount center of famous products, creating high-standard shopping space and creating mass revelry with high-quality services.
The environment of shopping malls is not only large and complete, but also very suitable for the climate environment in Northeast China. The architectural style of European indoor towns not only pays attention to creating high-value shopping space, but also is not affected by the cold and long weather in Northeast China. It has precise adjustment and control of temperature and humidity, just like "a European town in a box", which allows customers to roam comfortably all year round.