With more and more choices of consumers, the competition among catering businesses and enterprises is becoming more and more fierce. The number of consumers that the business circle can accommodate is limited. If there are more customers of others, there will be fewer consumers for you. Therefore, how to use more creative marketing methods to attract consumers has become a top priority for businesses and enterprises. \x1d\ The appearance of WeChat public platform will completely change the management and marketing methods of catering industry, not only promote the improvement of merchants' services and create more value, but also upgrade the consumer experience. Let's analyze with you how WeChat marketing changes the operation and management mode of the catering industry. \x1d\\x1d\ What is the WeChat public platform \x1d\ WeChat public platform is a new function module based on our mobile phone WeChat (WeChat friends-add friends-find public accounts-enter any keyword you want to search, and you can see the corresponding WeChat official account after searching). Everyone can set up their own public platform (you can only log in on the webpage), so that others can pay attention to you and log in. \x1d\ Realize the mobile Internet access of merchants \x1d\ Merchants can present all their information on the website by establishing a micro-website on the WeChat public platform, including all the pictures of dishes, price, restaurant environment, etc. Consumers can view all the contents directly by clicking browse, with pictures and texts, what you see is what you get, and the user experience has been improved unprecedentedly. For merchants with reservation or take-away needs, online reservation and order placing functions can be added, and the whole process can be completed automatically, which saves the trouble of communication between merchants and consumers and improves work efficiency. \x1d\\x1d\ automatic reply function \x1d\ customized reply: merchants can set automatic answers to common questions in the background of WeChat WeChat official account, such as location, telephone number, availability of vacancies and other related information, and when users inquire about related questions, they will immediately return answers, which is similar to intelligent answering robots, thus solving the huge investment of manpower and funds in merchant customer service. With the automatic reply function, if all common questions are accurately set, most of the manual replies can be solved, that is, the problems of consumers can be solved and the service level of merchants can be improved. Therefore, it can be said that WeChat has a certain intelligent response function. \x1d\ x1d \ User aggregation management function \ x1d \ Before the appearance of WeChat public platform, for all merchants, if there was no physical membership card, they could not count the number of their own consumption users, and the average consumption amount and consumption times of each person depended on many aspects. Merchants could not control their own behaviors while doing their own services and dishes, and they had little influence on consumers. The emergence of \x1d\ WeChat public platform can greatly change this situation. The user management function of WeChat public platform has achieved more functions than membership card. After users pay attention to merchant WeChat official account, it is equivalent to an inseparable relationship with merchants. Enterprises can fully understand consumers' habits and consumption behaviors through classified management of user needs, gender, address, etc., and provide more accurate data sources for deeper mining of potential users, business direction and marketing decision-making. Therefore, WeChat can have the function of user aggregation and management. \x1d\\x1d\ Virtual membership card consumption integral function \x1d\ The appearance of WeChat membership card not only solves the cost of ordinary merchants without membership management system and business card printing, but also enables all consumers to become their own members and push relevant promotional information to them. \x1d\ At present, most merchants don't have the service of redeeming points for consumption, because there is no suitable tool before, but the function of redeeming points is very in line with the consumption psychology of consumption. When a consumer spends in a merchant's shop, if you count the points for him, he will be more inclined to come to you in the next similar consumption, because you will give him points, and there will be prizes if there are more points, so many consumers will become old customers. WeChat's consumption points and redemption functions are very safe and easy to operate, so this function is favored by many businesses. \x1d\\x1d\ A new communication channel between merchants and users \x1d\ Before WeChat, users wanted to communicate with merchants, but there was no other more convenient choice than telephone and face-to-face communication. The customer is always right. If he doesn't tell you, you will never know where you are wrong. When users don't want to reveal their contact information and communicate with you face to face, WeChat becomes the best choice. Users can complain about the poor quality of your food and the bad attitude of the waiter here, or they may say that they will never come again. There will also be many users who frankly and sincerely tell you where you are not doing well and where you need to improve. These valuable opinions will be the direction and driving force for you to improve your service level. Maybe you took the client's suggestion book off the wall instead. \x1d\ Interactive marketing functions such as lottery, coupon, group purchase, and mass promotion information \ x1d \ x1d \ Perhaps you have never heard of an efficient and free platform that allows you to publish advertisements. Now the WeChat public platform can do it. As long as you set up your promotional advertisements and other information on the WeChat public platform, all the followers of WeChat WeChat official account who are concerned about you can receive your promotional information at the first time. How can consumers stand by and watch? If you have enough fans, a promotional message can bring considerable benefits. In WeChat official account, a bar with 6111 fans, 611 people get coupons once, and the cost is only the preferential part. Therefore, the function of mass sending will become a sharp weapon for merchants' WeChat marketing, which is not only convenient to push messages, but also effective, and can save a lot of money on promotional text messages and leaflets every year. \x1d\ The appearance of these functions is the embodiment of the deepening and diversity of WeChat marketing functions. In interactive games, it brings surprises and discounts to users, which not only improves the user experience, but also increases the user's stickiness. Users come to the store through winning prizes, coupons, discount cards, etc., which will also become an important factor for the growth of business sales. \x1d\ Online booking \x1d\ Time is becoming more and more important when the pace of life is accelerating. Many people are getting used to making reservations in advance, and they don't want to waste their time waiting. By browsing the relevant dishes on the micro-website and ordering online, consumers not only save a lot of time, but also improve their table turning rate. Create more value with the least time. \x1d\\x1d\ Expand fans and convert new users \x1d\ The traditional business promotion method is to distribute leaflets. After users get leaflets, many of them are discarded, because nothing can attract consumers except your dishes and offers (the content that the leaflets can accommodate is limited). However, if we add some interactive activities to the leaflets, such as paying attention to the WeChat official account lottery and answering questions to win, Therefore, after joining the activities of WeChat WeChat official account, the promotion effect of leaflets will be greatly improved, and the number of fans in WeChat official account will also increase greatly. \x1d\ Difference between group purchase and WeChat marketing \x1d\ At present, group purchase is the main way for merchants to conduct online marketing, but group purchase is borrowed from other people's platforms, and merchants have to be divided into websites, and consumers will compare them on the websites, so it is difficult to attract consumers without enough discounts. Although WeChat marketing borrows from WeChat platform, fan users belong to themselves, and they can directly publish group purchase preferential information to users without paying Tencent, which saves a series of troubles. Therefore, using WeChat for marketing has unique advantages. \x1d\ To sum up, WeChat marketing can not only enable businesses to accumulate more loyal users, increase the frequency of consumers' repeated consumption, but also save the production cost of various paper coupons and single pages. Therefore, it is a good method to use WeChat as a marketing tool from any angle. \x1d\ These are some main functions of the WeChat public platform at present. With the continuous opening of WeChat, more and more development interfaces will be provided. Enterprises can also realize the docking of more practical functions through technology development, such as the development of more interactive functions such as credit card repayment, balance inquiry and voice intelligent response of China Merchants Bank. Merchants can customize their own functional modules. \x1d\ The development of these functions is in line with the trend of mobile Internet. When mobile phones become an indispensable tool in people's lives, it is an unavoidable problem for businesses to do a good job in mobile Internet marketing. So it's time to do something. \x1d\ You can use WeChat to scan the QR code below to experience related functions.