First of all, Liu Qiangdong has an ordinary family, but has an extraordinary dream, relying on his own hard work to study and research, to achieve today's own.

Liu Qiangdong's birth may be more ordinary compared to other entrepreneurs, Liu Qiangdong as the founder of Jingdong, early years he was just a born in rural Suqian, Jiangsu Province, a poor family child, due to the area closer to the sea, his father's generation are to fish and sail boats for a living, but born in a poor family he was admitted to the People's University of China at that time, according to a speech he had to go to college! When he was studying, the money was borrowed by his parents and relatives, some of them were relatives in his pocket before he left, it is because he was born in a poor family, Liu Qiangdong knows more about independence for a personality exercise and shaping, he did a lot of part-time jobs during the university, basically did not have to ask his parents for living expenses, it is because of a good university platform, Liu Qiangdong learned the programming language during the university period, and then he will be as this The direction of his development, in his spare time to study hard, after learning the relevant programming language will do this as their own money-making tools, but in that year he did not but did not choose to use this as their main business, or choose to open a restaurant, and finally blood money, the back in the experience of several years of corporate learning experience, he felt that the Internet will be a huge prospect for the future direction, they borrowed a few tens of thousands of dollars to Beijing Zhongguancun. Tens of thousands of dollars to Beijing's Zhongguancun rented a small counter, began his Internet career, at the time of the Zhongguancun very few independent Chinese technology organizations, many of which are selling foreign IBM personal computer business, Liu Qiangdong is no surprise, he was also selling burners and CD-ROMs to start, and then gradually became the largest tape products throughout China agents, with this lucrative funds, after Liu Qiangdong began to build his own business. Dong began to build his business model, at that time in the country Suning Ebay and Gome Electrical Appliances has begun to rise, at that time he not only want to copy the model of these two e-commerce giants, but also to improve their shortcomings, to create their own business empire.

Additionally, Liu's success was due to his own success and the timing of his development.

In 2003, the country was affected by the SARS virus, a lot of Internet companies and the physical industry has been hit by the impact of the winter, Liu Qiangdong almost did not survive, but the turnaround appeared in the second year, last year, Liu Qiangdong resolved to shut down all the offline stores, began the Internet sales model, the year the country began, the reform of the financial market, he gained the first financing opportunities in his life, and seize this opportunity he gave his full strength and power to develop his empire. And seize this opportunity to expand with all his might, relying on high-quality platform services, the 3c business is doing well, but also become the trust of many users of the platform, the back of Liu Qiangdong smooth sailing, and gradually made the domestic forefront.