It is reported that some years ago what to eat and where to eat on vacation was usually a vexing problem for people, but now the new development of the catering industry has given birth to a lot of happiness in what used to be a vexing problem, with more and more high-end food and beverage stooping down to embrace the masses and become a product of mass consumption.

Reports say that in Beijing, Mr. Zhao took a friend to eat roast duck, and said that if the previous price, may never come, now more affordable than before, a reasonable price can be eaten at a higher quality meal, Beijing, many of the high-end restaurants have been successively from the source structure, sales strategy, dish replacement, service transformation, etc., to build a catering services for the public system.

Once upon a time, high-end restaurants were generally overpriced for their dishes, making it possible for ordinary consumers to watch from afar. Since the introduction of the central eight provisions, strict restrictions on public spending, coupled with the last two years, a large number of emerging food and beverage brands, making the entire market more competitive, the limit of high-end food and beverage bear the brunt of the decline in revenue growth for three consecutive years since 2011, until 2014 only began to stop the decline back up.

Analysts said, high quality is not high consumption, ordinary consumers for high-quality demand is still a piece of blue ocean to be opened up, people's consumption concepts in the change, quality awareness in the strengthening of mass consumption, there is still a certain high-end demand, high-end catering enterprises in the shift to the mass of high-end market has a lot of room for development.

It is hoped that more high-end catering is not simply high price but high quality!