classic case 1: selling fishhooks

case comments (new marketing model ―― chain marketing): Young business representatives have extraordinary marketing thinking and skills. He is good at catching the marketing opportunities point through consumer behavior characteristics, then using the commodity appeal point to seize the opportunity point, and providing timely commodity solutions to meet the demand, constantly transitioning from the demand of one commodity to the marketing opportunities point of another commodity. So as to establish a relatively complete circular marketing chain of consumer behavior-marketing opportunities-commodity demand-meeting demand, lock in important target consumer groups, and finally realize the combined sales of series of commodities. He can be called a model of sales manager.

Classic case 2: Bet

The general idea is that an old man keeps the habit of saving RMB 111 per week, and the security guard guarding the Japanese bank is surprised, so he asks the old man why. The old man tells him that he wins RMB 111 every week, but the security guard doesn't believe that the old man wins every time. The old man conveniently puts forward a bet between them and sets the bet title "The old man can touch the bank president's protruding head" and bets on 211 yuan. The old man saved his money and found the president through clever public relations, telling him that there were lice on his head, but the president flatly rejected it. The old man said that if there were lice on his head, you would give me 51 yuan, and if there were no lice on his head, I would give you 111 yuan. As a result, the president agreed to let the old man touch his head to prove that the old man was purely a rogue. As a result, the old man lost 111 yuan to the president and won 211 yuan from the security guard, thus maintaining the habit of saving 111 yuan every week.

case review (new marketing mode-layout marketing): the old man with rich practical experience is good at catching people's habitual consumption habits and using them. He sets up marketing layout for himself by grasping the curious psychology of ordinary people's inertia, and at the same time formulates marketing rules. Under the guidance of the overall marketing strategy, he sets marketing goals by setting the layout, which is also the excavation of market opportunities, and finally seizes the market opportunities through practical implementation strategies, thus realizing his marketing goals.

classic case 3: "wily"

the main idea is that a Japanese old man retired from his boss's position and cultivated at home. Occasionally, one afternoon, the noisy room was mixed with harsh sounds, which broke the quiet life in the past. The troubled old man opened the window and saw a group of naughty children kicking cans as football on the open field behind the yard. He was very upset for several days. The sly old man came up with a trick. On this day, he stopped several older children who were about to kick, indicating that he was willing to give them a "sponsorship fee" of 5 yen/person, and encouraged them to kick as hard as possible for themselves. The children were happier, and the more they kicked, the crazier they became. However, just two days later, the old man stopped everyone and said that you could only get 3 yen/person because the old-age insurance was not distributed in time. The children were a little unhappy, but they could continue to play hard, but their enthusiasm was not as high as before. The cunning old man reduced the "sponsorship fee" to 2 yen/person and 1 yen/person every other day, and when the old man reduced the "sponsorship fee" to 1.

case comment (new marketing mode-layout marketing+benefit marketing): This case is the benefit marketing version of relationship marketing. The old man knows the way of relationship marketing well. By setting up marketing layout, he monetized the general relationship and upgraded it to interest relationship, and he always occupied the dominant interest party, and then used interest relationship to influence the other party, thus bringing the other party into his own marketing system.