In the actual marketing work, the provinces 20% of the key market by the company staff direct

For consumption potential is relatively small two or three markets, the use of office or 101 model, even or trade market model

One of the business office (branch) mode:

Directly under the company headquarters (or headquarters of the extension of the organization) management The area is limited to provincial capitals or influential large and medium-sized prefecture-level city markets in urban areas. In the mode of the business office, generally do not set up any general distribution, by the company's personnel direct terminal. The business office has financial personnel, business personnel, warehouses, vehicles, office space and other institutions and facilities.

In the beverage, alcoholic beverages products marketing, for the market to take the business office mode, catering channels can find a distributor or a few distributors sub-products or regions to do the operation. Due to the current development of the domestic catering industry is still very unstandardized, the business office is generally not directly involved in the catering channel. Of course, the overall operating costs of the business office is correspondingly large. Currently on the beverage market, "two music", unified, Master Kong have taken this approach.

Two, outside the office (letter carrier mode) mode:

Office only needs an office space, no financial personnel, vehicles, warehouses. Specific approach to find a general distributor, the distributor must have sufficient funds, warehousing and distribution capabilities. Such a general distributor's profit is not high, and its profit is controlled and fixed (such as 1 yuan / piece). Prices and sales policies at all levels in the market are formulated by the office, and the salespersons of the office are responsible for pulling orders, distributing, and maintaining the product rollout and display vividness in sub-channels or regions; the personnel of the distributor are responsible for product distribution and settlement of accounts with the terminals. The current beverage market Master Kong, unified used the most.

Three, Coke County 101 mode:

That is, a county a general distribution, a helper generation, the main function of the helper generation is to pull the order, maintain the market product market, display and feedback, the dealer is mainly responsible for the payment, goods, warehousing, distribution and checkout with the terminal. County market is generally attributed to the local market sales office or office to manage.

Four, trade-based market model:

The trade-based market is generally very small investment, but also rarely equipped with full-time sales staff, based entirely on market demand, by the dealer natural sales.