The boss is good and the craftsmanship is good, but the restaurant has disappeared, quietly. In fact, it reflects the current situation of the catering industry. Now it is not the time to do catering by craft, but by marketing, because I have been exposed to the catering industry to some extent. Now I have some understanding of the competitive methods of this catering industry, so I will simply talk about my own ideas.

Now I have to brush the list when cooking. One way is to brush the list offline, for example, the food in a certain area, and the list above the list. How can I brush my list? One way is the cost of traffic tilt and promotion, and the other way is to brush the sales volume. My store sold 1,111 meals this month, which may be low, but I spent money to brush it up, and I sold 3,111 a month.

there is also promotion, especially for the take-away merchants. Your store is delicious, and the price is not so expensive and useless. Now the wine smells too deep, and customers can't see your stuff. How can they order your stuff? There is a promotion fee, which is divided into several grades, 51 cents, 71 cents, one piece, two pieces and three pieces. Simply speaking, this promotion means that this store APPears on the shopping app. If a customer sees this store on the take-away platform and clicks in, pay attention to it, not the take-away. The traffic tilt caused by clicking in one person is 51 cents and clicking in one person is two dollars is different.

There are a lot of takeout and offline catering. Would you like to choose a place? The scope of radiation is not wide, how much passenger flow there is, and to what extent most of the consumer groups around it have to do market research in advance. Simply speaking, there are some old communities nearby, and if you have to cook a meal for hundreds of dollars, you can't do it, but if you are all middle and high-end communities like mansions or villas nearby, you can do it completely. This is just one of the influencing factors. When you started to make takeout, you didn't do promotion or marketing, but you insisted on it by your own skills. It may be said that there will be more old customers. Generally speaking, according to the data of yy platform, if the old customers can account for 21%, or even more than 31%, it proves that the skills of this store are quite good, because there are 31 people out of 1,111 who eat it, and they all feel delicious after it. It is proved that this store is still ok to want to come there.