The development of commercial resources in the airport is relatively complete

Through the analysis of the airport, it can be seen that Guangzhou Airport has filled all corners and vacant places in the entire airport area with advertisements, and achieved profitability, and the merchants who settled in it have also become a member of the airport profit model.

2. The main and subsidiary resources are developed in an orderly way

From the point of view of business model, the main function of Guangzhou Airport is for planes to take off and land and for people to take the opportunity, which realizes a main function of Guangzhou Airport. In the process of realizing the main functions, based on its huge daily passenger flow, Guangzhou Airport has developed a series of resource development modes, such as advertising sales mode, goods sales mode, storefront and booth rental mode and various airport service modes, such as packing mode for passengers' checked baggage and catering mode for catering. The development mode of affiliated resources has been formed.

Generally speaking, Guangzhou Airport has actually become a big advertising platform, a big logistics distribution platform and a big network flow platform, from which we can see the value of the platform.

3. Problems that should be paid attention to: Establishing a benign relationship between business development and service

Although the airport can develop commercial resources, the introduction of too many business models will dilute the service function in the overall positioning of the airport. Therefore, it is necessary to coordinate the relationship between business and service. So as not to form an over-commercial environment and affect the quality of the airport.