Before planning the franchise chain, we should conduct market research and collect all kinds of information related to the brand, including consumer demand, market environment demand, economic level, competitors' product characteristics, pricing and other information, and then analyze these information in combination with our own products to make preliminary preparations for later promotion.

Adjust and shape the brand image according to the collected information. Image is not just an appearance image, but a wide image system, including brand LOGO, product packaging and other appearance images, so that consumers can remember the taste image of products.

Finally, communication planning can be interactive, vivid and concrete, and at the same time, it can be promoted by network, including integrated platform in the same city, WeChat applet, WeChat group, Weibo and search engine. The form of network promotion spreads faster, and the combination of the two methods can expand the promotion effect. Only by letting others see the brand can we increase the number of customers in the store and enhance the popularity.

Chain planning still has a lot of work to do. The above is just a brief introduction, including brand packaging, brand positioning, channel expansion, franchisee training and activity planning during operation. It is a professional and systematic process to improve the brand promotion effect.