Shaoxing, as a tourist brand and city gold business card of Shaoxing, is not only the hometown of Lu Xun, but also the "hometown of book saints". Especially after the merger and establishment of the community of scholar's hometown last year, the concept of "scholar's hometown" has more special significance to Shaoxing. Recently, however, an explosive news in the trademark circle is that the trademarks of "Hometown of Shusheng" have been registered one after another, especially 39 kinds of (tourism) trademarks have been registered by a Shanxi person. Previously, there was a legend about the "hometown of the book sage", and Linyi, Shandong, Shaoxing, Zhejiang, Shengzhou and other places were vying for its ownership. However, while these three places are still busy competing for the "hometown of the book sage", a battle for "hometown of Li Bai" has attracted national attention. The dispute over the hometown of celebrities has also sounded the alarm for Shaoxing: What should Shaoxing do if the trademark of "the hometown of book saints" falls into the hands of other parties? Does the "hometown of book saints" belong to Shaoxing? At present, there are two provinces and three places in China that claim to be the hometown of book saints, namely Linyi in Shandong, Shaoxing in Zhejiang and Shengzhou. So, is the "hometown of book saints" in Shaoxing? In this regard, Zhu Yuangui, director of Shaoxing CPPCC Urban Culture Research Office, believes that these three cities have their own reasons. Linyi, Shandong Province should be the birthplace of Wang Xizhi. Later, he moved to Shaoxing, lived as an official, and wrote Preface to Lanting, which was handed down from generation to generation. It can be said that Shaoxing is a famous place of book saints. Shengzhou is a hermit's seclusion, and now he has many descendants there. As a result, China Linyi Scholar Culture Festival, China Shengzhou International Calligraphy Pilgrimage Festival, China Wang Xizhi Calligraphy Art Exhibition and other large-scale activities are often held in these places, and tourists are like clouds. "It's hard to say where the hometown of Shusheng belongs." Zhu Yuangui believes that the three places are equally famous in the world. However, the "hometown of book saints" is of special significance to Shaoxing. Gao Guizhen, director of Shaoxing Scholar's Hometown Community, said that Xiaoshan Street Community and Scholar's Community merged last June at 5438+065438+ 10 to form the Scholar's Hometown Community. Because of the celebrity effect of the scholar's hometown, this community, as the most complete ancient street in Shaoxing, is currently developing "tourism into the community" in combination with "city tour". It can be seen that the trademark "Hometown of Scholars" was first published. This shows that the "hometown of scholars" is of great significance to these three cities, and it is also a tourist gold business card of Shaoxing. Recently, however, it was reported that as an important weapon in this campaign, the trademark "Hometown of Scholars" has not been mastered in the three places at present, but it has been successfully registered by others. Yesterday, a related person from Shaoxing Zhongzheng Trademark Office revealed to reporters that at present, the "hometown of scholars" has registered the 13 trademark. The first two were personally applied by a Shaoxing person and successfully registered in 2005. They are mainly used in two categories: pen, ink, paper, inkstone and yellow wine. The 39th category (tourism category) of the trademark "Hometown of Shusheng" is of great significance to the development of tourism in Linyi, Shandong, Shaoxing, Zhejiang and Shengzhou, Zhejiang, but it was "robbed" by a Shanxi person. After applying in 2007, he obtained the ownership of the trademark through the announcement in March last year. It is worth mentioning that perhaps because of the crisis, the relevant parties in Linyi, Shandong Province seem to be alert to this issue. Subsequently, they registered glasses, medicine, catering, craft, design art and other 10 trademarks, which are still "new generation", and most of them just ended in February-June this year. At present, Shaoxing has only got two. The dispute over Li Bai's hometown causes thinking. What if Shu Xian's hometown falls to the other side? Just as the anxious news was widely circulated in Shaoxing trademark circle, a recent battle for Li Bai's hometown sensationalized the whole country and sounded the alarm for Shaoxing. It turned out that in mid-August last year, Hubei Anlu put a city propaganda film on CCTV. The content of the propaganda film is "Li Bai's hometown, the hometown of ginkgo biloba, and Anlu, Hubei welcomes you". Immediately afterwards, the Propaganda Department of Sichuan Jiangyou Municipal Committee sent a letter to CCTV, arguing that Jiangyou was the hometown of Li Bai, because Jiangyou owned the trademark of "Li Bai's hometown" in the 39th category (tourism category), and Anlu was suspected of "infringing" the trademark of "Li Bai's hometown" owned by itself, and asked the promo to stop broadcasting. Relevant personnel in jiangyou city, Sichuan Province have long been aware of protecting intellectual property rights. As early as June 20001year, local organizations applied for registration of the trademark "Li Bai's hometown" in the 39th category (tourism category). As a result, the city propaganda film of Anlu, Hubei Province was immediately stopped by CCTV. Subsequently, Tianshui City, Gansu Province and tokmak City, Kyrgyzstan also intervened in the battle for Li Bai's hometown, but both were at a disadvantage because of the great power of 39 trademarks of "Li Bai's hometown" in Sichuan. "The result of this battle shows that if you can't control the trademark, you will be very passive." A related person from Shaoxing Zhongzheng Trademark Office said that the trademark of "Hometown of Shusheng" is in the hands of others, which means that the theme of tourism promotion may be banned in the future, which is quite unfavorable to Shaoxing. The source said that the current remedy may only be to transfer or dispute "improper registration" or to cancel it after several years. If a city's awareness of intellectual property protection is not strong, it is believed that the battle for the hometown of celebrities will be staged.