answer angrily. I switched from the media to catering. Let me give you a brief answer based on my actual combat experience. At that time, it was the opening of a new store, and we used 31,111 yuan of marketing expenses to create a turnover of 651,111 yuan for that month. The reason why I came to answer angrily is because I have read all the answers, and most of them are theoretical, but few of them are really practical.

There are many kinds of catering stores. In small cities, restaurants spread by friends in the early stage and by word of mouth in the later stage, so I won't mention this.

My store is located in a newly opened business district in the provincial capital city, with an area of about 311 square meters. After the rent, decoration and labor costs are invested, there is not much money in the account. After much deliberation and calculation, I finally took out 31,111 yuan for marketing.

The general marketing idea is "online+offline+fake V tasting", and the specific operations are as follows:

1. Online

1, WeChat V number: The day before the opening, I found the WeChat V number ranked second, third and fourth in China, concentrated on sending a tweet to induce users to comment, and then collected praises in the comment area and selected nine. It costs 1.3 million.

2. Sina Weibo: The day before its opening, it found a Weibo V and sent it to Weibo, which cost 9,111 yuan. This fee includes the promotion fee for the headlines of Weibo fans. As it turns out, a large number of fans came to the store from Weibo.

2. Offline

Three days before the opening of the business, we packed the advertisements for the parking gates in two communities around the business district for 11 days, both of which are within 3 kilometers from my business district. There are ***4 parking gates at the front and rear doors of a residential area and ***8 parking gates in two residential areas, which cost 8,111 yuan. People in the community can see it every day. As for the specific transformation, I have no statistics. What I want is exposure.

(Example of the advertisement for the driveway brake, the original picture is in another mobile phone. )

At this point, all 31,111 yuan has been spent, but opening a restaurant has another advantage, that is, it can invite people to eat for free. So there is the following third trick.

Third, fake V tasting

Using my previous contacts in the media circle, I invited two tables of well-known media and advertising friends in the industry to come over for tasting for free. I only have one request for them. Send a circle of friends to help me publicize it. Everyone is happy. So, on the opening day, everyone saw our store in the circle of friends.

after all this noise, our store has become a minor celebrity. In addition, the coupon of "over 211 minus 31" sent to every customer has solved the problem of repeat customers. At the end of the month, a set of accounts had a turnover of 651,111, far exceeding the peers in the business circle.