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How do enterprises do well in community marketing? What are the ways to play the enterprise WeChat customer group?
The formation of the community is a natural cohesion, the people with *** the same preferences together, in the group have *** the same topic, the whole community will be more active and more active. In the long run, members of the group are more likely to get each other's goodwill and even trust and dependence. Community can be roughly divided into the following types: 1. content-based: through the content to gather people. For example, knowledge-based community, through the value of output, work loss to do aggregation of users. 2. behavior-based: through the activities of the crowd. It can be offline activities, such as running groups, travel groups, book clubs; the same can also be online, such as game competition groups, online learning exchange groups, etc. 3. Identity-based: through the identity of the circle of people. For example, hometown associations, alumni groups, class groups, fan groups, etc. Members of such groups have the same identity, and attach more importance to emotions as a connection than content and activities.4. Based on products: for example, cell phones, cars. Formed by products as a connection, do not pay much attention to offline activities, with the function of the standard to become a connection point, spontaneous organization of online exchanges. The positioning of the community is not set in stone, some a community contains several of them, but based on the relationship overall is the above four categories. When the enterprise has welfare groups, hobby exchange groups and other multiple group chats for customers to choose from, you can take advantage of the tab diversion function of Sesame Microbus, the official service provider of Enterprise Micro. The QR code of all group chats will be integrated into one QR code, and customers can choose the group chat they are interested in joining after scanning the code. How to set up multi-group diversion? In the background of Sesame Microcustomer, choose Attracting Customers - Tab Live Code - New Live Code to add the actual live code that has already been created, on the basis of multi-group attraction, Sesame Microcustomer also supports to add enterprise micro live code. When customers scan the code, they can choose to enter the group directly or add the welfare officer's enterprise micro. In the advanced settings, it supports customized tagging of code-sweeping customers, when customers meet the specified number of code-sweeping times, they will be tagged with the set tags. If the customer has already added employees or entered a group chat through the tab live code, they will not add new employees or enter a new group chat when sweeping the live code again, which can effectively prevent competitors from advertising in the group.