Sendian cake shop is a chain store. According to the relevant data, Sendian Princess Cake is a chain brand of catering with novel, exquisite, fresh and fashionable cakes as the main ingredients. Headquartered in Beijing, it has a profound baking industry in Beijing. According to the changes of modern market, the original cake shape, ingredients, taste, face value, business form and store environment were innovatively improved, and many popular elements in the market were integrated to create a variety of trendy cakes, which improved brand awareness.