The catering business is like a cruel war, with losers and winners. Throughout the world catering, there are winners and losers, losers and winners, where to win and where to lose, different schools have different views. The first point-integrity. Some people say that the hotel is well run, first of all, the food is better; The teahouse is well run. First of all, tea is better. That's right. But as the first point, everything else can be relied on, and honesty should be put first. Killing gangsters, killing new customers, playing tricks, playing tricks, playing tricks, and fooling customers are all other things. No matter how good the business is, it will eventually shoot itself in the foot. Doing business is like being a man, keeping promises in the city and having friends all over the world; Doing business is being a man. Without honesty, new and old customers are alienated from each other.
If catering wants to win, honesty comes first. The second point-fame. The store is not famous, so it is impossible to talk about it. New customers from other places, who don't know which restaurant is good, seek fame; Old local customers invite wine, know how to support face with fame, and point out famous shops. Fame is too important. If you want to win without fame, forget it. Fame can be divided into three categories. 1, old fame. This store or shopkeeper is famous for its long history of cooking dishes and providing drinks, such as Beijing Roast Duck, Tianjin Goubuli Steamed Bun, Changsha Fire Palace, Shaoxing Xianheng Hotel, ... (Other old shops were added by netizens) and so on. Girls are afraid of getting old, but shops are afraid of not getting old. The older the store, the more famous it is. The greater the fame, the more visitors. Typical virtuous circle. Old shops should take good care of their reputation and don't lose it casually; If the new store insists on fighting and becomes a century-old store, it will naturally become famous (don't throw it away casually). The new reputation store will open in March. "Zhongshan Road has opened a new restaurant with some features. Let's go there for dinner! " It's like all the people in a certain department are piled up by men. When they heard that a new girl was coming, they all wanted to have a look. A new hotel, a new environment, and a new taste, this is the reputation of "newness". The new store opened and the business was booming, which was attributed to the new fame. However, you know, new fame is a youth meal. As soon as adolescence is over, people will be old, yellow and the door will be empty. Puberty is generally not long, about three months. If it is well maintained, it can last for six months to one year. Whether it is a hotel, a teahouse, a fast food restaurant or a coffee bar, we must pay attention to the instantaneous resources of new fame. During this period, we should straighten out internal management, stabilize the quality of food and service, persist in timely innovation, successfully pass the short period of new fame and gradually become over-famous (discussed in the next section). We must not relax management just because we have just started business and our business is too busy, so that quality problems keep appearing and innovation almost stops. If so, it matters. With the rapid loss of new fame energy, after a few months, the business of the store will gradually be light, leaving only good memories wandering in the restaurant. 3. Brand awareness is the advanced level of awareness. The store has a brand, so it's good luck. If you visit various restaurants, you will find that brand stores are more popular and non-brand stores are worse. McDonald's and KFC don't need examples. Pay attention to those teahouses, cafes, bakeries, brand stores and restaurants. The reasons for this are: first, you can rest assured that the quality here is guaranteed, and you don't have to worry about hygiene. The behavior of slaughtering customers will not happen, so everyone chooses brand stores; Second, spending in brand stores has face. Ask the leader to give the leader face, and ask the girlfriend to give the girlfriend face. Everyone has face, so people choose brand stores. Some people think that what brand is the business of big shops, and there is no need for small shops to make brands-spend that money! Wrong. Big stores need brands, and small stores should also pay attention to brands. If the brand is conducive to becoming bigger and stronger, why give it up? If you haven't established a brand, take action quickly, carry out brand-building activities, establish your own strong brand with vitality and stand firm in the catering industry. Enterprises that have established a brand should cherish and maintain the third point of the brand-the better combination of Qian Shang and businessmen. A glib tongue can bring the dead back to life, but opening a shop does not necessarily make money. A person is good at directing and can do things well, but he is not necessarily talented in marketing. One can think of various ways to make money, but when it comes to doing things, there is either a problem here or a mess there, and finally nothing is earned. Therefore, to make money in the end, it must be a combination of several favorable factors. The so-called Qian Shang means that he has the talent to make money, including inspiration, ideas, concepts and ideas, has a strong interest in making money, has a strong will, and is constantly pondering how to make money. The so-called business quotient refers to the ability to deal with all kinds of complex affairs, including the sensitivity to find problems, the ability to organize complex things, the coordination ability to deal with problems in practice, and the firm will to seek peace in chaos. If an enterprise or a store wants to make a profit in its operation, these two businesses cannot be less.