One, where customers see, there must be at least one store is very hot

If you open a store, no one very hot, how to create a brand? So there has to be a store very hot. It's live advertising.

Two, create a visual element that customers can remember

Any restaurant brand has at least one visual element that customers can remember. As long as customers see this, they will think of the brand. For example, the Starbucks logo is very easy for customers to remember.

Three, with a certain degree of network exposure and discussion

For example: Ruixin Coffee has been explored recently, why? Because all the media are hyping that it can beat Starbucks.

Can it beat Starbucks? Not necessarily. But yet because of that it got noticed and quickly built a brand.

Binding the hype to the current star company is one of the main strategies of most hype brands nowadays.

Four, the dining environment experience is very good

Any restaurant brand has a dining environment experience that meets the needs of their customers.

Fifth, the taste of the product is still good

This is the motivation for customers to continue to consume, otherwise the brand do it quickly, die quickly.