Mall opening activity summary (selected 5)

The activity has been successfully concluded, I believe you will have a lot of harvest it, why not come to a good summary. Many people are very headache how to write a wonderful summary of the event, the following is my collection of shopping malls to summarize the opening of the event (selected 5), for reference only, we take a look at it.

Mall opening activity summary 1

Alcoa Huada Technology Co. Overall, the activities of the company's opening ceremony is very significant, to the outside world to pass on the information of the official opening of my company, showing the image of my company, style, to obtain further recognition and support from the outside world and the industry, and to promote the development of the enterprise. At the same time the overall effect of the celebration is also good, although in the process of activities and activities in the details of the existence of some minor problems, but these problems feedback from the valuable experience for the future in the organization of large-scale activities is to give an important basis for reference.

First, the leadership is a prerequisite for attention, well-organized is a guarantee, unity and cooperation is the key

The company's leadership attaches great importance to the opening ceremony, Luo Longfu, general manager of the personal command of the preparatory group for the celebration of the opening of the group, Liu Qiping, deputy general manager of the vice president as deputy group leader. Planning for the celebration program, venue layout, dining place arrangements, etc. Mr. Luo and Mr. Liu are personally present at the front line to give us guidance on the work of the meeting, which fully reflects the importance of the company's leadership to the celebration.

According to the instructions of the leadership, we have completed a careful and meticulous, scientific and rigorous celebration program, including the celebration time, location, implementation of the list of participants, celebration schedule, celebration documents and materials to prepare, and other related matters (check-in, lodging, pick-up, vehicle scheduling, venue layout, meeting staff composition, etc.). And these details on the content of the arrangement to the appointment, responsible to the person. And the entire schedule of celebration activities in writing to inform each preparatory staff, so that everyone understands what they should do. In the process of the celebration, the celebration site staff to play the subjective initiative, starting from a small place, careful observation, good grasp of the details, grasp the service needs with the conference staff. After the end of the celebration, the General Manager's Office timely arrangements to organize the celebration information, this move is conducive to the absorption of the essence of the celebration, but also to facilitate the future to find and look through.

The reception of the celebration is a complex and complicated work, which requires everyone to cooperate to put the team's goals into practice step by step. Everyone to obey the command as their own code of conduct, as one of the main preparatory group Zeng Jinhui put the preparatory work in the first place, continuous work until midnight; responsible for the vehicle arrangements of Qin Xiang's work ethic also touched the preparatory group of everyone, late at night is still concerned about the implementation of the vehicle; preparatory group of everyone is working hard to put every job into practice, to obey the organizational arrangements to deal with the The members of the preparatory group have reached a consensus among themselves. The members of the preparatory group reached a tacit understanding between the members, showing the team spirit and pragmatic, united corporate culture, to the leaders of the meeting, the invited experts left a deep impression.

Second, on the significance of the opening ceremony, we summarize the following points:

1, this activity is the first time that our company so comprehensive and in-depth with the industry associations, chambers of commerce and other organizations to exchange large-scale commercial activities, the most important significance of this activity is held in the market to effectively undertake the investment in the results obtained

2, for my company in the preparation, organization, hosting large-scale commercial activities to provide very valuable experience.

3. In terms of the overall effect of the opening of the market, we summarize the following points:

1. In terms of the influence of the event, through in-depth exchanges with the electrolytic aluminum and manganese industry associations and the low-carbon field, a series of forums, seminars, industry meetings, and conference activities were uninterruptedly organized during the opening period to achieve a green and energy-saving DC power station project in the industry

Within the rapid enhancement of visibility, expanding the influence of the purpose, giving the market later operation a good start.

2, on the activities of the company's internal mobilization of personnel and organization and coordination of the results achieved, clear the responsibilities of the various departments of personnel, mobilizing the enthusiasm of all employees, and give full play to the staff in the organization of activities to participate in the preparation of the subjective initiative in this point is the company's practice and a breakthrough.

Summary of the opening activities of the mall 2

Jiangsu xx Wine Co., Ltd. on March 21, 20xx, in Kunshan City, xx Road xx xx flagship store in Kunshan held an opening ceremony.

The event, themed "xxxx Wine Classics", enhanced the market's recognition of the "xxxx" brand, strengthened the centripetal force of the enterprise's employees, enhanced the multi-sectoral collaboration between the head office and the branch offices, and highlighted the good start of the xx wine industry, which is directly facing the market. The company's first step is to make a good start in facing the market directly.

First, the activities of self-assessment

Overall, we have this opening ceremony activities, the various stages are more successful, the success of the reasons we summarized as follows:

1, the preparation of more adequate

We jointly coordinate the relevant work of a number of departments plan and staffing, in order to have a comprehensive plan and adequate preparation, which became the first step in the development of the company's business, the company's business, the company's business, the company's business, the company's business, the company's business, the company's business. and fully prepared, which became the premise of the success of this activity.

2, close cooperation

The active assistance and efforts of many departments is a guarantee of the successful completion of the event. All the staff involved in the event and the functional departments with the event are extremely active with the work, so that the event easier to carry out.

II. Behind the success, we thought about our shortcomings.

1, xxxx the lack of existing information. Due to the fact that XX Wine Industry has very little information about XXXX, the material preparation for the event was not at its best. The collection of "xxxx" information will be the focus of XX Liquor's later work.

2. The lack of foresight. In the process of preparing for the event, we failed to make adequate preparations for the special conditions that may arise in each section, resulting in a slight haste in the process of the event.

3, xx and xx planning docking work. Although in the extreme cooperation, but due to the essential difference between the product and the new company staff to the lack of understanding of the product, resulting in pre-preparation for the scarcity of information on the lack of adequate psychological preparation.

4, time control. In the pre-preparation work, part of the time corresponding to the work of the matter is not reached as scheduled.

Third, the significance and results of the activities

1, a small investment in big results, although the event's venue and the amount of money invested in the limited, but the presence of many honored guests will be the activities to a higher level, fully reflecting the strength of the Group's strength and resources.

2. This activity can be regarded as a good start for XX Liquor to enter the liquor market, covering the neighboring cities from Kunshan as a starting point, and letting the audience understand XX Liquor and recognize XXXX from point to point.

3. The whole process of this activity has been analyzed and rehearsed many times beforehand, so that all the parts of the activity can be carried out smoothly, and it has been a complete success, and the expected purpose has been achieved.

3.

4. This activity also fully practiced the cooperation ability of all the colleagues of XX Wine Industry, as well as the mutual cooperation with various departments of the Group.

We have accomplished the important opening ceremony with low cost and high quality.

Summary of shopping mall opening activities 3

Jiyang branch opened more than two months ago, which more than two months since the development of the Jiyang branch of the eye **** witnessed in everyone's **** with the efforts of a good result:

1. Jiyang smooth opening, by the leaders at all levels and the community unanimously.

2. After more than two months of business, in the absence of public business, in the absence of any excessive publicity conditions, deposits have reached more than ten million, the number of accounts is increasing, according to this growth rate, a year later, the light personal savings deposits to reach seventy to eighty million is not a problem, and so on New Year's Day, after the opening of the public business, the year's all the deposits to reach two hundred million is not a problem.

3. Our excellent service has won the people of Jiyang a unanimous praise, but also to other banks to bring a lot of pressure, other banks poor service in Jiyang are famous, ICBC returned to Jiyang to bring the standing service and other services to make the people of Jiyang is very satisfied, I think there are a lot of customers are attracted by our good service.

4. All of us, as a new team, working in a new environment, internal control to pay close attention to the internal control, internal control did not have too many problems, the work to achieve a smooth start.

In the work of course, there are such and such problems:

1. work is not careful enough. Normal work to do business when we are very careful, is at the end of business hours near the end of the time we relax, there is a blind spot, it is careless, like yesterday's meeting said, the end of the day when not closing the door such a problem.

2. Product publicity and marketing efforts are not in place. For example, financial management, in Jinan, the feeling of financial management is a very good seller, may be Jiyang people contact financial management late, not enough to recognize, and now not enough people to buy. There are so many people do not know what we have financial products and fund products, do not know that we have a flexible financial products such as Link Express.

Measures for the next step:

1. Continue to maintain good momentum, do a good job of customer service, and win the trust and support of customers with a high level of business and good service. Jiyang people are easy to satisfy, as long as the three voices of service to do a good job, plus a little smile, you will be able to capture the hearts of the people of Jiyang.

2. Continue to increase the internal control efforts, and constantly improve their own business level, to prevent the small and small, to prevent the problem before it occurs. Just back to the comrades to learn more with the old comrades, skilled business processes, and strive to be a double-zero teller.

3. Increase product promotion and marketing efforts, make full use of all resources to do business with customers in a timely manner to promote our products, inculcate the concept of our services, subtle retention of the customer's heart. The company's business is to provide the best possible service to its customers, and the company's business is to provide the best possible service to its customers.

Prospects for the future development of Jiyang Branch:

1. Continue to maintain the momentum of good growth, deposits as soon as possible to break through the 100 million, the number of open cards as soon as possible to break through the 10,000.

2. Strive to be able to return to the business level before the ripping off of the bank 10 years ago within three years, and strive for a few large units to pay wages on behalf of the bank.

3. Next year, the public business will be carried out smoothly, and half of the enterprises in the development zone.

4. as soon as possible to win the love and trust of the people of Jiyang, so that the people of Jiyang are willing to come to our bank to start business.

Summary of shopping mall opening activities 4

In everyone's concerted efforts, slightly hasty preparations, xxx new store finally opened successfully on x month x day. Although there are some minor problems in the opening process, but these problems feedback from the `valuable experience for the future in the opening of new stores, large-scale activities are organized to give an important basis for reference. On the opening stage of the overall effect, I summarize the following points:

1, the advantages

(1) during the opening period of the scene of the atmosphere is good, the store's decoration will give people a feeling of high class, the band to join is the icing on the cake, attracting a lot of customers, thereby increasing the rate of entry;

(2) the SKUs of goods regardless of whether it is the first time in the world, and the most important thing is to improve the quality of the goods, so as to improve the quality of life. (2) The SKU of the goods, whether it is the depth or thickness, are more adequate, to improve the selectivity of the customer, the display is also more eye-catching;

(3) The opening of the activities are also relatively large, for the solicitation of VIP customers to lay the foundation. In addition to the later opening of the new store for key VIP customers, you can additionally prepare some more meaningful gifts, such as brand-specific cups or other souvenir gifts, while in order to enhance the rate of trying on to promote the turnover rate, for the store that is sent to the gift, in addition to flowers, it can also be 1-3 yuan keychains, note pads, trinkets, etc., which is very beneficial to the performance of the promotion and achievement, of course, these It's best to be reflected in the POP as well.

2, shortcomings

(1) a slight lack of publicity in the early part of the city in xx in fact, most customers do not know xx brand to do what by the mall on the second floor of the only two shoe stores can be known as the Dandong and Aokang, part of the customer still tends to be in the middle and low-end brand, and in the distribution of flyers, more than 80% of people will ask what this is to sell. will ask what this is selling? Where is it? So much so that to give customers a flyer to tell customers that this is a shoe store, on the second floor! So it is recommended that at least the address should be printed on the DM sheet in the future, or for some customers who have not been in contact with the xx brand, the flyer will not play a good role. In addition, the publicity can not only rely on the opening days, to be able to do before the opening so that many people know a few months and a few days there is a xx brand shoe store to open, and there are multiple gifts, so the effect may be much better.

(2) may be due to the goods on the more hasty, part of the shoes out of the sample inside the paper are not taken out, especially the deep mouth shoes. In addition, because we have food on the scene, some shoes are dirty by children have not been found by the clerk, these are seen by customers will give customers a very bad impression. In this regard, the shopkeeper needs to be more careful and improve the sense of responsibility.

(3) the price of training is not perfect, the same category of shoes, different people say different prices, the impact is very bad, this later need to have a systematic training of the staff.

(4) The recruitment and training of personnel lagged a little behind, although the site has old employees to help, but due to the unfamiliarity of the newcomers to the product as well as the degree of awareness of the brand, more or less will affect a little turnover rate.

Background:

Based on the previous two months of marketing and maintenance, accumulated a certain amount of customers, the company held an opening ceremony activities, so that more customers to understand the product and familiar with the store, more with the help of the activities to drive more potential customers to buy cars.

1. The activities of the pre-arrangement, first of all, in the pre-arrangement of a little temporary, because after the announcement of the opening ceremony has not yet been a mature opening ceremony draft, resulting in the layout of the work before the time of the temporary nature of the work is too strong, which we need to be corrected in the future, there are first program, and then go to the implementation.

2. The scale of the opening ceremony, the initial booking in the 30-40 people, of which the old customers booked in the 10-15 people, potential customers invited in the 10-15 people, the official booking in the 5 people. The actual presence of old customers signed in 18 people, potential customers signed in 15 people, the official 3.

Existing problems and recommendations:

1. Phone invitations are not in place, in the phone before the invitation, there is no standardized invitation to speak, we only know the simple situation of the opening ceremony has begun to invite, which may result in the customer feel that we are not professional, and for the activities may not be emphasized thoroughly.

2. Did not invite the relevant media, such as radio, newspapers and other easy to publicize the media, and did not have a wide range of publicity, but only localized in a small range of customer groups.

3. The preparation of materials, banners, venue supplies, this took a certain amount of time, but on the whole did not delay the activities on time.

4. The division of labor and activities on-site implementation: the day of the event, all personnel in their respective positions on the division of labor to carry out a very good job, the groups are strictly in accordance with the meeting process layout implementation, the entire activity carried out smoothly, there were no major errors, the event was successfully completed, the process and time is basically accurate.

5. The lack of communication between business people and customers at the venue, the first time to organize such a celebration, there is a lack of experience.

6. The most important point: the real intention of customers to the scene, we can not deny that there are some customers just for the sake of small interests, to participate in the celebration, and did not hold the understanding of the product and the intention to buy this idea. We can not use from the charm, service, etc. so that customers genuinely into the store? How to invite us to organize similar activities next time? I think the first thing to change from the mentality, not to complete the task to complete the scene, but like making friends, we sit together to discuss how to do the way of life.

Finally, the publicity of this activity is far-reaching, customers to one to ten, for the promotion of the new store plays a huge role, there are more people in the same industry to know as well as familiar with the situation of the new store and products.

Mall opening activity summary 5

According to the pre-market mapping, to the opening activities set the direction and goals. First of all, this opening activity focuses on two points:

First, to establish the influence, in the new Jin customers, the same industry, the industry implanted in the Sofia brand;

Second, the achievement of sales volume, sales is the assessment of the core standard of the store's operational capacity.

1, Xinjin renovation rate is relatively high in the building Valencia, Europe County, Water Elegance, Olive County, Emerald Bay. We got the customer list of these five neighborhoods, in the heterogeneous partners nature, AIA, federal, Opie, Marco Polo, Mona Lisa got the customer information, two text message publicity, 2-3 times the telephone invitation and outdoor advertising also did Valencia and Waterfront Court. To potential customers have been implanted in the Sofia this brand into the purpose of Xinjin.

*** printed 20,000 copies of DM leaflets, through the neighborhoods, main streets, kindergartens, street stores, through the Huaxi Metropolis Newspaper, Business Newspaper *** clip 7,000 copies; in the center of the city's large screen LED advertising 60 times a day, LED buses in the city streets, forming a wide publicity for most consumers in the city. Store atmosphere creation, we through the door above the 8-meter-high vertical banners, red carpet, gas arches, 4 hydrogen balloons floating, flowers to welcome the road, drums, outdoor audio, flower baskets, ground stickers, hanging flags, atmosphere of the bar and other arrangements. The scale and momentum is among the top in the local area. The team's cohesion is strong, and the opening of Xinjin was strongly supported by the other 10 stores, giving the Xinjin team injected more confidence.

2, during the opening period **** signed 7 single, the number of customers to the store on the day is not ideal, land to the store in about 70 people. According to the opening of the opening activities summarized in three points as follows:

First, in-depth visits to the neighborhood strangers do not do enough, mainly thought of peripheral publicity, telemarketing, control will be much weaker, team building should be strengthened. Increase the strength of unfamiliar visits to the community, while establishing incentives to visit the policy.

Second, it is recommended that the future opening of suburban counties, with 1-2 months for the trial operation, mainly to build the team, to do the promotion of the main. According to the customer's water storage situation depending on the opening time, must be a high degree of certainty of the intention of the customer shall prevail. Subsequent opening activities depending on the customer water reserves in more than 100 people, the scene needs to do ribbon-cutting, lucky draws, stage performances, etc.; to meet the popularity of the store need to do explosive activities after the atmosphere, to create an impulse to spend the environment.

Third, proud of the entire Sophia's team, the team has many influential, infectious sales masters, they need to continue to carry forward the spirit of dedication, encountered this new store opening, large-scale promotional activities, actively participate in helping to support.

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