The issue of the US delegation deducting fees from merchants has always been the focus of discussion. Meituan's business model is based on transaction sharing, that is, a certain percentage is extracted from each transaction as commission. Specifically, businesses in the catering industry charge about 20% to 25%, which means that for every 65,438+000 yuan of goods or services sold, Meituan will charge 20 yuan to 25 yuan.

In addition to sharing, merchants also need to pay promotion fees to increase exposure and listing fees to enter the popular list. Although these expenses are not purely divided, they are also part of the operating costs. However, this high cost has aroused the dissatisfaction of many businesses, who think it may reduce the profit margin and increase the operating pressure.

Nevertheless, Meituan stressed that the purpose of charging fees is to provide better services and promotional activities to attract consumers. Although it is difficult for businesses to completely avoid these costs, they can reduce operating costs through precise operation and optimized management. For example, through fine positioning to attract a stable customer base, improve the value of a single order, and reduce the additional costs such as return and exchange.

Generally speaking, the deduction problem of Meituan reflects the real challenge of e-commerce platforms and businesses seeking a balance of interests. In the tide of e-commerce, it is necessary for all parties to cooperate and innovate constantly to achieve win-win business. Both merchants and consumers should understand and adapt to this new economic and ecological trend.