1, graphic design
Children's food packaging graphic design style should be based on the needs of the consumer object, but also infectious and visually stimulating to attract children's attention and recognition. At present, the graphic design of children's food packaging mainly has two main features: one is easy to recognize and remember; the second is the design is vivid, make a deep impression.
Children's food packaging for children as a special group, graphic design, regardless of what kind of expression, the ultimate goal is to be able to convey the content and image of the product, to promote product sales. Therefore, children's food packaging in the graphic design process should focus on the following aspects.
2, color design
According to relevant studies, children in the first contact with the product within 20 seconds, the color sense accounts for 80%, the shape of the sense of 20%; within 20 seconds to 3 minutes, the color sense accounts for 60%, the shape of the sense of 40%. Therefore, food packaging should first do "color" to capture people in order to capture the hearts of children, so in the children's food packaging design, color in addition to food packaging looks more gorgeous, but also has a promotional, taste hints, set up the role of brand image.
3, safety design
Children's food packaging caused by safety issues, more than 50% is due to defects in food packaging materials, structures and containers. In the children's food packaging safety design, need to focus on the safety of packaging materials, . Packaging containers and structure of the safety of these two aspects.
4, humanized design
The so-called humanized design, refers to the design process, according to human behavior, physiological structure, psychological situation, way of thinking, etc., in the original design of the basic functions and performance based on the optimization of the product, so that the consumer application of the convenience and comfort. Humanized packaging design is the respect and satisfaction of consumers' psychological and physiological needs and spiritual pursuit, rich in beauty, full of interest and vitality.