Rice noodle shop business plan 1
I. Investment background
Accompanied by the city, near the factory, it has unique location advantages and resource advantages, and has always been an economically active area. Especially since the beginning of this year, the district committees and governments have reformed and implemented commercial enterprises? Two substitutions? It is listed as one of the fifteen practical things that must be done this year, and a large number of outstanding assets are transferred to public auction. The enthusiasm of investors has set off a wave of selling assets investment. What are the larger construction projects around? Wait a minute. With the development and broadening of the surrounding areas, the permanent population will increase substantially, the facade will continue to increase in value, and the catering business will become more and more popular.
According to the investigation of the surrounding 10 breakfast shops, the overall situation is good, and the breakfast shops stand out, with an average daily customer of more than 300 people and a daily turnover of about 1000 yuan. The other 9 breakfast shops, breakfast shops, breakfast shops, breakfast shops and breakfast shops are also good, with more than 60 customers every day and an average daily turnover of around 200 yuan. Due to the cancellation of breakfast and breakfast, the breakfast market is obviously in short supply. Because the business of the breakfast shop is so good, a considerable number of diners are lost every day because of the large number of people, and the taste and service quality of the breakfast shop are gradually declining. This also creates an excellent opportunity for the implantation of new breakfast shops. As you can imagine, in the bustling area of Yunzhong Road, the transportation is convenient, and establishing a breakfast shop with the characteristics of Guilin rice noodles breakfast can achieve good economic benefits.
Second, the planning structure.
The competition in the breakfast industry is fierce and the entry threshold is low. After that, even patents can't form a high enough threshold to restrict competition with unified standardized services, so brand building is going on from beginning to end. Only by forming a brand with its own unique personality can we form our own threshold from non-material factors such as culture and psychology! Our image is tentatively defined as: people-friendly, healthy, hygienic and convenient. The proposed Guilin rice noodle breakfast shop will be based on the principle of high grade, good hygiene, excellent varieties and excellent service.
1, high grade.
Guilin rice noodle breakfast shop is decorated in the form of joining, and the overall brand of Guilin rice noodles takes neatness and liveliness as the guiding ideology. The front door is made of all-glass structure, clean and lively, the ground is non-slip, and the surrounding walls are smooth and white, creating a good dining environment. The whole breakfast shop is divided into three parts: business area, supply area and processing area, which is convenient for diners to eat to the greatest extent. Guilin Rice Noodle Breakfast Shop has changed the current pattern that other breakfast shops are mainly open-air, and the business premises are basically indoor, which can provide food conditions for 40 diners at the same time and reach the high standard of breakfast.
2. Good hygiene habits.
Guilin rice noodle breakfast shop strictly does it from three aspects:
(1) The environment of the breakfast shop should be comfortable and generous.
(2) The supply of early varieties should be clean and hygienic.
(3) Cleaning management should be fast and tidy.
3. The variety is complete.
This is one of the biggest features of Guilin rice noodle breakfast shop. Except for Guilin rice noodle breakfast, breakfast-related varieties are all shaped in the store, which is convenient for diners to choose to the greatest extent. The main supply varieties are:
(1) Guilin rice noodle series: (joining has been discussed)
There are beef, ribs, fried meat, brisket, beef offal rice noodles and soup powder.
(2) Pancake and Pie Series: (Agency in progress)
Melaleuca cake, meat pie, flying cake, cut cake, etc.
(3) Goubuli Steamed Bun Series: (The agent has negotiated)
Meat bag, vegetable bag, bean paste bag, corn steamed bread, etc.
(4) Covering jiaozi series: (basically solved by self-construction)
Yunxi's Time-honored Brand, Worth Covering Noodles, jiaozi, Wang Yu.
(5) porridge series: (to be determined)
Millet porridge, black rice porridge, preserved egg porridge, meat sauce porridge, etc.
4. Excellent service.
Standardized operating procedures strictly control the quality of the whole production process from purchasing, rough machining and finishing to finished products; Regular training; Ensure food hygiene and let customers eat with peace of mind. At the same time, personal management strictly requires the quality of service personnel, formulates strict management system and division of responsibilities, and establishes a good service image.
Third, the store location
Guilin Rice Noodle Breakfast Restaurant, which is about to be built, is located at the back door of a prosperous area, with convenient transportation and many shops and merchants. It is a commercial golden wharf with a very advantageous geographical position. Adjacent to Winter Melon Breakfast Restaurant and Guang Yun Breakfast Restaurant, we can not only borrow two ready-made business environments, but also form a breakfast street with them to promote each other. At the same time, the store rent is cheap, which also reserves a broad space for the future development of Guilin rice noodle breakfast shop. And distribute small gifts of keys during the opening period to expand the advertising effect.
Four. Investment estimate (* * * 53,600 yuan)
1, cash reserve (investment part)
(1) The decoration cost is 5000 yuan.
(2) 3,000 yuan for background construction.
(3) Buy a desk and chair for 2000 yuan.
(4) Tableware is purchased from 500 yuan.
(5) Sanitary ware 200 yuan.
(6) License 500 yuan.
(7) The tax is 2400 yuan/year.
(8) The first batch of raw materials 1000 yuan.
2. Other cash reserves (non-investment part)
(9) The rent for the facade is 4,000 yuan/year.
(10) The salary of personnel is 20,000 yuan/year.
(1 1) initial fee 10000 yuan.
(12) Other unknown expenses are 5,000 yuan.
Benefit analysis of verb (abbreviation of verb)
(Benefit analysis is not available because it cannot be pasted. )
The budget is estimated according to general operating conditions. Because shops and business districts are different, the degree of care of operators is different, and the operating conditions and cost control are also different. At present, the payback period of investment is between 6 months and 12 months.
The second chapter of the rice noodle shop business plan
I. General situation of the enterprise
Main business scope:
Rice noodles and pasta
Enterprise type:
□ manufacturing □? Retail, wholesale, service, agriculture, emerging industries, traditional industries and others.
Second, the personal situation of the author of the business plan
Previous relevant experience (including time) Working as a waiter in a restaurant during the summer vacation.
Education background, related courses (including time) are currently in undergraduate course.
Third, the market evaluation
Target customer description:
All teachers and students in Jianshe Road Campus of Hebei United University
Market capacity or expected market share of the enterprise.
At present, there are more than 10000 teachers and students in the school, and there are only 1 home in the school, so the number of tourists is roughly the same. After the opening of this enterprise, the market share is expected to reach about 50%. Changing trend of market capacity:
The number of students enrolled each year is roughly the same, and the number of teachers and students in the school is basically stable.
Dining options are available.
Main advantages of competitors: 1, early start experience.
2. Long operation time and many old customers. It occupies a good geographical position. Main disadvantages of competitors: 1, few varieties, and no new appearance. 2. The price is expensive and the service attitude is poor. 3. The storefront pattern is not good. 4. There is no rest area.
The main advantages of this enterprise over its competitors are: 1. Shop decoration can satisfy young people's consumption psychology. 2, employees uniform clothing. 3. The environment is clean and comfortable. 4, regularly carry out some promotional activities. There is a leisure area where we can chat. Main disadvantages compared with competitors:
1. A start-up enterprise is unfamiliar to both teachers and students. 2. No similar business experience; 3. There are no regular customers.
Fourth, the marketing plan
1, product:
2. Price
Step 3: Location
(1) site selection details
(2) The main reason for choosing this address:
Consumer groups are concentrated and the flow of people is large. (3) Sales method (select one and type? ):
Sales of products or services will be provided to:
□? Final consumer □ retail commodity grain □ wholesaler
(4) Reasons for choosing this sales method:
Do it now, sell it now. A) promotion
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as:
□? Individual industrial and commercial households limited liability company □ sole proprietorship enterprise □ partnership enterprise □ Name of other proposed companies: Guilin rice noodle shop
Enterprise employees (please attach enterprise organization chart and employee job description):
Working monthly salary
Owner/manager: I am 2500 yuan; Employee: Chef (2 persons) 2500 yuan/person.
Attendant (2 persons) 1500 yuan/part-time waiter (5 persons) 500 yuan/handyman (1 person) 800 yuan/person.
The business license, license and franchise that the enterprise should obtain:
Forecast cost type
Self-employed business license 20 yuan
Health and epidemic prevention license legal liability 80 yuan enterprises (insurance, employees; Type-I Forecast Expense Social Security (Five Risks) 500 yuan Salary11300; Agreement between partners (partners) and partnership enterprises (partners): 6. Fixed assets; A) tools and equipment; According to the forecast sales volume, it is assumed that the production capacity reaches 100%. B) office furniture and equipment; c)； Summary of fixed assets and depreciation; 7. Liquidity (month); 8. Sales forecast (1February);
The legal responsibilities of health and epidemic prevention license enterprises are in 80 yuan (insurance, employee salaries, tax payment);
Type Forecast Expense Social Security (Five Risks) 500 yuan Salary 1 1300
Agreement between partners (partners) and partnership enterprises (partners):
Intransitive verb fixed assets
A) tools and equipment
According to the forecast sales volume, assuming the production capacity reaches 100%, the enterprise needs to purchase the following equipment:
B) office furniture and equipment
C) summary of fixed assets and depreciation
Seven, liquidity (month)
VIII. Sales Forecast (1Feb)