As offline entertainment consumption is affected by the epidemic, consumers reduce the frequency of offline consumption. It is estimated that in 2022, the market size of the chamber of secrets will be 7.97 billion yuan. In recent years, the chamber of secrets has been constantly updated and iterated, and the intense immersive experience has attracted more and more new consumers. It is estimated that the market scale will reach 654.38+07.59 billion yuan in 2026.
More than 80% consumers like the theme of horror secret room, and nearly 60% consumers prefer immersive secret room.
According to the survey data, the theme of horror secret rooms is the most popular among domestic consumers, accounting for 83.9%, followed by martial arts and gongdou, accounting for 60.6% and 58.8% respectively. Among the types of secret rooms, immersion is the most popular among domestic consumers, accounting for 59.4%, followed by semi-immersion secret rooms, accounting for 57.8%.
3. The chamber of secrets escape industry will develop in the direction of standardization and diversification.
The practitioners of the secret room escape game are mixed, and more and more normative and regulatory policy documents have landed. Non-standard design and unreasonable system will be gradually eliminated, and the industry will gradually develop in the direction of standardization.
The curiosity of consumers is increasing day by day. In the future, the secret room escape game store will gradually be combined with tourism, parties, camping and even catering services to form a more distinctive entertainment store.