Not to mention the recent, far away from the Master Kong in 1992 to do the "10,000 people free tasting activities", in accordance with the standard event marketing techniques, when a large number of media coverage of the scene, the formation of 10,000 people in the noodles, 30,000 people in the spectators, 50,000 people in the discussion, 100,000 people in the dissemination of the situation.

So you think this idea is outdated?

Remember the "How to Eat Pizza Hut" that was so popular a few years ago?

Remember the "Haidilao Shakeology Eating Method" that was so popular earlier in the year?

Basically, it's just a change in the medium of communication.

So, you can also from other people's "event marketing", intercept "creative", in a different form to play again.

The 56 event marketing ideas announced by the Hard Dish Gang, aggregated into this article, you and collect it, when you need to open it to see, there is always inspiration.

Ben Hawkey, who plays the fat little "Hot Pie" on "Game of Thrones," opened a bakery when it returned for its seventh season, specializing in the Icewolf Bread that he gave to Erma in the show. He named the bakery "You Know Nothing John Dough" (three words: Snow, John Doe, and dough). The Ice Wolves bread is a bit nicer than the show's and sells for a pound each.

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such as bakery, restaurant pastry department can launch a similar modeling bread / pastry, improve product value at the same time, but also appear to be your home brand high, after all, watch the "Game of Thrones" consumers are still relatively high end, as for the copyright, the sky is high and the emperor is far away, foreigners will not put you how.

Recently, Pizza Hut and Scent Library collaborated to launch a durian flavored perfume. It's now online at the Tmall flagship store, limited to 2,000 bottles globally, and the purchase of the perfume will also give you 5 free pulp increment coupons for Durian Duo Pizza.