what are the design methods of food posters?

First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers, which basically belong to commercial posters, so we have to understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the clients of services, and make targeted designs that meet the project in order to attract people's attention in a short time, so as to turn ordinary users into their own potential customers. What should we pay attention to when designing commercial posters? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the poster you designed. Only by winning the eyes of users will you have the opportunity to turn ordinary users into their potential customers. Otherwise, all the publicity is a success. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster layout design-simplified fonts. At present, the trend of layout design is popular for headlines, small articles, big pictures, well-defined (block structure) masculine and straightforward beauty, with few turns in writing, less changes in fonts, and thick and black lines. 2. Poster layout design-The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear levels, and they can't see the key points and find the goals. 3. Poster layout design-"Shelf display" displays poster information in different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Share the general steps of my personal poster design: define the requirements. No matter what we do, we must understand one thing before we start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, we will generally not deviate from the theme when we do things in this direction, and we will not revise the manuscript again and again. For example, if Party A asks you to design a poster, the poster is for a new product water cup promotion, and you can enjoy the discount for a certain period of time, we must understand what the poster is for.

First, we must understand that it is a new product. It's definitely to promote new products

Second, if you know that there are discounts, you must enlarge them to attract users

Third, you must understand that the purpose is to promote new products and attract users' desire to buy

Clarify the theme style. Now that we know what to do and the purpose, we must clarify the direction of the theme style of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't usurp the host's role. The characteristics of new products should be enlarged, and preferential activities can not weaken the role of attracting users. We should find suitable materials after designing a clear style, and we can't randomly find a product picture to deal with it. The product picture must show the characteristics of new products, at least it can't be blurred, so the selection of materials is also very particular. After determining the materials, we should start designing and making posters, which is nothing more than typesetting, how to look good and how to arrange them, but we must also pay attention to the clear theme and strong breathing. Case Analysis If we want to do a good job in design and have certain design thinking and typesetting skills, we must appreciate a lot of excellent cases on weekdays, so we must not miss the resources we can see, whether at home or abroad. When we appreciate works, we can't just look at them. Let's take a look at how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as illustrated chopsticks, cups and spoons are added around. The taste copy is handwritten, which reflects the handcrafted feeling of food, and the color is combined with yellow and red, which reflects the visual impact of appetite. The poster above is mainly for promoting food, with the layout in the lower right corner of the main picture, theme copy and important copy in the top visual area. The chalk font is used to reflect the sense of handcraft, while the simple illustration is used as the decoration of the picture atmosphere, which can enrich the picture and also reflect the sense of handcraft. The poster above is mainly for promoting food, and the theme copy is written in the lower right corner of the main picture to reflect the sense of handcraft of food. The picture mainly highlights food and theme copy, and is satisfied with excessive element decoration, highlighting the main vision. Case Practice Through the above case analysis, we will use case practice to help you better understand this skill and apply it to your own practical work. Let's do it! 1. Copywriting First of all, let's take a look at the copywriting and the product drawing, with a short copywriting and an appetizing food. Here we also design this poster in a way that reflects the sense of handwork. 2. Main picture typesetting We design this food poster in a diagonal typesetting way here. First, we typeset the food main picture in the right position in the lower right corner of the screen, and the visual effect of the main picture is slightly larger, because it mainly promotes food here. Therefore, to highlight the appetite of food, we choose vibrant orange as the background color. 3. Theme typesetting dislocates the theme copy up and down, which makes the picture more dynamic, and adds some decorative elements around the main title. 4. Other copywriting portrays the top of other copywriting in the upper right corner, while maintaining a vertical style with the theme and maintaining the consistency of reading. We use retro styles to describe the three labels of food as design performance. The price tag is also an important copy information, so we use the style of small bubble tag to highlight it. Here our main picture and copy are typeset into the picture, and then we can decorate the whole picture. 5. Picture decoration We choose the main picture frame with the style of color blocks, and the color blocks are as random as possible, which makes the picture more friendly. In this way, the user's vision can also be attracted by specific color blocks, and finally the picture will be enriched again. In the theme copy, we add an illustration-style main picture to make the theme more design-oriented, and under the main picture, we add a pair of illustration-style chopsticks to set off the atmosphere and add some hand-drawn lines to make the whole picture more handmade, and the illustration of the main picture is also added to the background for decoration, and the paper texture effect is added. Make the handcraft of the whole picture more vivid. 6. Prototype packaging △ Another typesetting method summarizes the layout design is the most basic knowledge in our design. When designing, we need to analyze the temperament and tonality of the project and always remember the four principles of layout design: alignment, contrast, repeatability and intimacy. At the same time, when appreciating excellent works, we need to analyze and summarize them, so as to truly understand their Excellence. And in their own projects, they can be used reasonably. Today, they mainly share the skills of designing food with a sense of handcraft, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture more visual with a sense of handcraft. How to design a food festival poster

1. Find a design company first, and then ask them to make it for you. You think it's ok, print it and give money

2. Write your own copy, make a poster with ps or ai, and then print it

3. There are many food festivals online, so you can refer to how to design pop posters.

layout design of p>POP posters

layout design is composition, which means to convey commodity information to people clearly and quickly in a short time, so as to achieve the purpose of profit. The content shown in the poster needs to be treated through reality, proportion and tone to achieve the publicity effect. The most important part of a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made in a certain specification and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes.

Layout design is to properly arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, so that posters have a sense of direction and order, and guide consumers to see what first, what later and what the key points are. Pay attention to the blank space in the poster, and the general ratio is 3: 7 or 4: 6. Composition is also a kind of division to achieve the ideal layout effect. The segmentation of the picture mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and changes of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.

When people are watching a certain visual point, their eyes will soon focus on this point and remain motionless. The layout of posters should be scientifically designed by using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm. The content of the poster mainly includes: title, text, illustrations, borders and so on. Its production steps are usually: typesetting-drawing-coloring three steps.

the captions in a POP work are very important visual communication, so the most important captions in a work must be outlined. Usually, poster POP fonts include living characters, regular characters, soft characters, chubby characters, hollow characters, etc. In order to highlight the theme, some artistic designs can be made on the fonts, such as adding borders, color contrast, deformation, etc. When highlighting the preferential price of a product, the original price and the current price can be strongly compared in size and color, thus attracting consumers.