One is the "inverted pyramid" style originated from the American press. This format is widely imitated because it caters to the audience's acceptance psychology. Now many domestic metropolis newspapers use this format.
The basic format (except the title) is: write the most newsworthy part of a news event in the introduction (newsworthy is the most prominent, latest and attractive part of the news). For example, after a ball game, what the audience/readers/listeners want most is the result or the performance of a player, so write it from here first.
Secondly, in the body of the report, according to the importance of each element of the incident, it is written down in descending order, and the last is the least important. At the same time, note that only one event element can be written in a paragraph, but not all.
Because this format does not conform to the basic time sequence of event development, we should try our best to conceive from the perspective of the audience and arrange the event elements according to the audience's understanding of the importance of the event. Therefore, we need long-term practical experience and a macro understanding of the audience.
The other is the combination of Chinese and foreign-Xinhua style. China's news reports generally follow the chronological order, but this "storytelling" writing style is no longer suitable for the reading habits of the audience (most people don't have time to listen to your long speeches), so the "Xinhua Style" was born under the condition of absorbing the advantages of Chinese and foreign news reports.
The basic format (except the title) is: 1. The most important part of the event is concisely reflected in the introduction.
Secondly, in the second paragraph, this important part of the introduction is further elaborated to form a support so that the audience will not form a psychological gap when accepting it. So the second paragraph is actually a transition.
Third, tell stories in chronological order.
The above are common news reporting formats.
Headlines are very important for news reports, and even a headline is a report. Therefore, the title should refine the "essence" of news events, reflect the most attractive places, and be concise at the same time. If necessary, you can add a quotation before the main title and then a subtitle. If you want to write a long investigative report and in-depth report, you should pay attention to adding some subtitles to the text according to the need of clear narrative of the event, so as to summarize part of the content and make it easy for the audience to read (for print media).
In addition, a format called "Wall Street Journal" (DEE) is very popular recently. The main feature of this format is a "shot" in the news event at the beginning of the article, which is generally based on a person's words and deeds, thus leading to the whole news report, such as the news that the central bank is going to raise the mortgage interest rate. News reports can be written from the housing loan behavior of an ordinary citizen, which is closer to reality, the masses and life.
In addition to the above, we should also pay attention to some details, such as the text should be connected first, like "this newspaper"; In this paper, direct quotations are used as much as possible, and journalists' views are expressed as little as possible; Writing should be smooth, not difficult or something.
Finally, news reporting is actually a very personalized and organized behavior. Individuals can have their own characteristics, and a newspaper can have its own principles. But one thing can't be abandoned, that is, any format should be written in the fastest, simplest and most satisfactory format for the audience. This is the "truth" of news reports.
News can be divided into news and communication.
The general composition of a message is: title, message, header, introduction, text and background ending.
2. How to write soft articles, but not all soft articles can play a good role? The answer is not necessarily. Seo tutorial thinks that a successful soft article promotion should start with the title. An attractive title will bring enough hits to your website. Below, seo tutorial to talk about several common promotion title writing skills.
I. Title writing
1, news headline writing
Everyone watches the news every day. I always think that the main skill of news headlines is to hit the nail on the head and summarize the main points of the content in one sentence. Because of this, news can also be said to be the most authoritative. Then when we write and promote soft articles, we can also make our soft articles more authoritative. You can learn from the style of news. General news mainly consists of four parts: title, introduction, theme and ending, among which the meaning of title is the most important. After all, news can't be nonsense. Therefore, when writing soft titles, it is necessary to combine certain realities. Don't try to write attractive headlines by bluffing. If the article is irrelevant, the negative effect will be even greater. It is not advisable to covet the click-through rate for a while, and the soft text needs long-term, so the title must be realistic.
2. The hanging title.
This kind of title is often the easiest to attract users to click and browse. By adding attractive words to make the title more attractive, users will feel a kind of "is that right?" Psychology, then users often click to read the facts in disbelief, so as to fully attract users' attention. Of course, the content needs matching attraction to deepen the user's impression of soft text.
For example, an interesting thing happened around me, but I didn't expect it to happen again. No wonder it didn't work. It turned out to be like this, and so on. Do you also have an impulse to click and browse when you see such a title? Therefore, if you want to improve your popularity quickly, writing soft articles with titles is one of the most effective methods.
3. Question-based headline writing
The beginning of a question about the use of headlines often hits the user's heart best. After all, every user has a dream that he can answer questions that others don't know to satisfy his vanity. If you see such a title, will you click enter? I can optimize the home page ranking in one day. Do you believe it? And so on similar question titles, at most, can get a large number of click-through rates, which is naturally of great significance to their own soft text promotion.
4. Narrative title writing
Narrative soft title refers to the soft title that can directly write the most important and vivid facts in the soft text and attract readers without any description. Narrative titles can make readers interested in reading soft texts before reading the main text. Moreover, this kind of headline writing requires the author to have certain writing ability. After all, without such writing skills, it is difficult to write the title quite well, and the title is not attractive enough, which often leads to the article not having too many click-through rates. But if you can write a wonderful title, even if you don't modify the text, you can get a lot of soft text clicks, which is the role of narrative title.
Second, the title skills
1, the title is easy to understand. This possibility may not attract some tourists, but it is certainly useful for some celebrities. Everything is available online, with different tastes. Some people like novelty, and some people like to express the title of the theme directly in order not to waste time.
2. Be creative enough. There is a lot of stress in today's society, that is, combining reality with creativity, and its effect is very objective. After all, many people like surprises, similar to the cz method in the entertainment circle. It has knowledge and fun, so why not?
3, titele is short, and the concise title is used by many people. For large portals, their article titles are limited in words. Let visitors know what it is at a glance, and read it according to their own needs without guessing. However, short titles have some disadvantages. Sometimes words can't express meaning. After reading the title, I don't understand what the author wants to express, which makes people confused.
Whether more users can click to browse the soft content naturally depends on the title. After all, even the titles of soft articles are very common, so it is difficult for users to improve their interest in reading, and users are too lazy to click and browse, which will lead to low promotion effect of soft articles.
3. Ask the radio copywriter to write 800 words and 800 words. I'm only in the fifth grade, that's all.
Teaching outline of broadcasting copywriting
Course number: 04492
Applicable majors: broadcasting and hosting
Total class hours: 16 class hours; Theoretical class hours: 16 class hours; Experimental class: 0 class.
Total credits: 1 credit
Selection of teaching materials:
Essentials of Radio Copywriting and Model Essays, Yue, China Yanshi Publishing House, 2009.
Bibliography:
Kong Deming's TV Stylistic Writing, Beijing Broadcasting Institute Press, 2002.
I. Course description
"Broadcast Copywriting" is a professional basic course for broadcasting and hosting art majors. Its purpose is to let students know the concept, characteristics and writing methods of broadcast copy, and lay a solid foundation for studying related courses in the future. Because this course is a professional basic course, it will involve knowledge of planning, broadcasting, writing and so on. So learning this course well requires a lot of professional knowledge as the foundation. Students need to read a lot of professional books, watch more kinds of radio and television programs, and then analyze the language of the radio and television programs they have seen. Through these practices, students' practical ability can be enhanced, and students can actively write and shoot news, which is very beneficial to their future work.
Second, the allocation of class hours
Chapter-by-chapter explanation of theoretical hours and experimental hours
Chapter 1 Overview of Radio Copywriting 4
The second chapter broadcast feature story writing 4
Chapter III Writing of Radio News Commentary 4
The fourth chapter radio advertising writing 4
Third, the basic requirements of teaching content and teaching
The first chapter is an overview of broadcast copywriting.
Teaching purpose: Through the study of this chapter, let students know the characteristics, brief development process and main types of broadcast copy.
Basic teaching requirements:
The main contents (knowledge points) should be prepared for teaching.
Special requirements of cognitive level on teaching level
1. 1 Introduction to the concept of broadcast copywriting.
1.2 Understanding and Introduction of the Features of Broadcast Copywriting
1.3 Introduction to the Classification of Broadcast Copywriting
Chapter II Writing of Radio News Features
Teaching purpose: Through the study of this chapter, students should understand the concept, classification and characteristics of broadcast news articles. Through the analysis of classic cases, students can master the main writing methods of different types of broadcast news writing.
Basic teaching requirements:
The main contents (knowledge points) should be prepared for teaching.
Special requirements of cognitive level for teaching level
2- 1 Broadcast The definition and classification of news topic's articles are generally taught.
2-2 Characteristics and Writing Requirements of General Teaching of Broadcasting Comprehension
2.3 The characteristics and writing requirements of radio topics require an understanding of general teaching.
2.4 Understand the characteristics and writing requirements of radio interviews.
2.5 classic case analysis to master key lectures
Chapter III Writing of Radio News Review
Teaching purpose: Through the study of this chapter, students should understand the concept, classification and characteristics of broadcast news commentary. Through the analysis of classic cases, let students master the main writing methods of different types of broadcast news comments.
Basic teaching requirements:
The main contents (knowledge points) should be prepared for teaching.
Special requirements of cognitive level on teaching level
3- 1 Characteristics and writing requirements of broadcast news commentary: master's key lectures.
3.2 broadcast news commentary writing general teaching elements of understanding
3.3 classic case analysis to understand general teaching
Chapter IV Radio Advertisement Writing
Teaching purpose: Through the study of this chapter, students should understand the concept, classification and characteristics of radio advertisements. Through the analysis of classic cases, students can master the main writing methods of different types of radio advertisements.
Basic teaching requirements:
The main contents (knowledge points) should be prepared for teaching.
Special requirements of cognitive level for teaching level
4- 1 general teaching of understanding the structure of radio advertising copy
4.2 Radio advertising copy writing requires mastering key lectures.
4.3 General teaching of understanding the style and form of radio advertising copywriting
4.4 Classic case analysis to understand general teaching