In fact, the scope of this regional protection is not a clear determination, generally each brand will be different. Generally this range will be based on many factors to determine, such as according to the economic development of the region, or the characteristics of the brand's products, or the direction of the brand's development or the density of the population of the region to determine. If you join the kind of food and beverage of these popular types of brands, if it is located in some densely populated places, then there will be a lot of consumers to come to the franchise. And this kind of customer source a lot of franchise brands in this kind of area will not set a very wide area protection. If the area is too wide, then it is easy to miss some of the consumers, resulting in a waste of market resources. For restaurant franchise, area protection policy will be about one to three kilometers radius. This calculation, we can figure out that the area of the region has a 3 to 30 square kilometers or so. These franchises are not all centered in high-traffic areas, so if they are in a sparsely populated part of the city, then the area will be larger.

If some of the luxury goods, training and other consumer groups are not a lot of franchise brands, then their consumer groups will naturally be a lot less, so these franchisees will be a wider range of regional protection, not likely to be as dense as the restaurant franchise, may be a city only a handful of a few will be enough to divide the market share of the city.