In order to ensure the solid development of things or work, it is usually required to make a plan in advance, which is the detailed process of solving a problem or a project or a topic. Do you know what kind of scheme can really help us? The following are 5 event planning schemes that I have collected. Welcome to read and collect them. Event planning scheme 1
1. Purpose of the event
Through the publicity before and on the day of Father's Day on June 21th, we will give warm reminders and gifts to customers who have dined, and provide them with a series of behaviors of other value-added services, so as to move customers and increase their emotional attention to our spicy style Furong Club, and constantly focus on spicy style, thereby improving our turnover, customers' turn-around rate and loyalty to our spicy style Furong Club brand.
Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.
second, the activity time:
21xx-16-21
third, the activity place:
fourth, the activity content
1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. Time limit is 15 minutes.
2. Customers who come to our store for dinner on Father's Day will have the opportunity to take a photo for free and send it to my father for free.
3. If a guest invites his father to our restaurant for dinner on Father's Day, he can enjoy the following benefits:
(1), a free photo.
(2), a photo frame.
(3) Send 1 3 special dishes to commemorate Father's Day.
(4) Give a gift (tie, etc.).
4. If you invite your father to dinner, you can enjoy the above discount and the whole meal. 21% discount.
5. For fathers who celebrate their birthdays on Father's Day, our store provides a free Father's Day family package table for less than 11 people. Planning scheme for Father's Day activities in restaurants-planning book-planning scheme for Father's Day activities in restaurants. (The father's birthday must be based on the date on the second-generation ID card, he has reached the legal age of marriage for more than one year, and he has taken photos with his children)
V. Publicity and atmosphere creation
(1) Foreign advertising
1. Two print media advertisements.
2. The second issue of TV advertisement.
3. Online advertising.
4. Advertisements for high-grade buildings
(2). Mass sending of short messages.
SMS content: Father's Day is coming on June 5, and all staff of Spicy Wind wish your father or you health and happiness as a father! The father whose birthday is on June 5th can enjoy a free family package! There are more surprises! Telephone number for ordering food:
(3) Through the arrangement of various advertisements (pictures and words) in different locations inside and outside the store, we will carry out all-round and three-dimensional publicity to create a strong Father's Day cultural atmosphere in the store. The specific work arrangement is as follows:
1. Water sign outside the store, reminding customers for the first time.
2. In-store advertising and atmosphere creation:
(1), 3 X display stands.
(2) 31 spray-painted pictures.
(3) Special Father's Day menu.
(4) Free Father's Day family package.
(5) Soft writing on the table (from Children's Day on June 1st to Father's Day on June 5th).
(6) Background music: Chen Hong's "Come home often", and Cui Jinghao and Liu Hegang's two versions of "Father" are played circularly.
(7), employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of their father in their hometown or the hardships and difficulties of being a father, which is not easy to pave the way for the later touching!
3. On-the-spot interaction:
(1). Send a father-son (female) heart-to-heart dish. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!
(2) Take photos on the spot. Voice over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We'll send it or send it to you then.
(3) propose a toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father far away from home a happy holiday and good health!
(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the fathers and guests at the scene, and wish you and your Father's Day happiness and good health again! (Push the atmosphere to a climax)
VI. Precautions
1. Propagandizing manuscripts, words and expressions should be appropriate, accurate and in place. If they are too much, they will be false. If they are not enough, they will not be able to have feelings with customers, and it will be difficult to touch customers.
2. All staff should be trained on the contents of Father's Day activities to get familiar with them.
3. Father's Day promotions cannot be enjoyed at the same time as other promotions.
fathers who come to our store on Father's Day on April and June 5 must make an appointment in advance.
5. When the father who celebrated his birthday in our store or invited his father to dinner in our store, he should organize the management to say a word of blessing for his father.
6. Make sure that the raw materials of special dishes for Father's Day are sufficient. Activity planning scheme 2
1. Guiding ideology
In order to inherit the traditional culture of our country, let students feel strong nostalgia and harmonious family ties, enhance their affinity with the history and culture of the Chinese nation, and enhance their patriotic feelings. In the search, thinking and practice of the Dragon Boat Festival culture, we should cultivate students' good humanistic and scientific literacy and feel the charm of the Dragon Boat Festival culture. And further cultivate students' innovative spirit, cooperative consciousness, exercise their basic abilities such as reading comprehension, expression and communication, and the ability to collect and process information by using modern technology.
second, activity time
second class on the afternoon of June 6th
third, participants: students from grade one to grade six
fourth, activity content
By looking, talking, drawing, writing, learning and sewing, you can enter the Dragon Boat Festival and feel the Dragon Boat Festival culture.
1。 "Xiu Xiu, my small hand": sewing sachets and making five silk in grade one or two;
2。 "How much do you know about the Dragon Boat Festival": The third-grade students make handwritten newspapers with the theme of "approaching the Dragon Boat Festival", focusing on reflecting the customs of the Dragon Boat Festival, their own voices and life experiences.
3。 Entering Qu Yuan's Poems: Fourth-grade students understand the Dragon Boat Festival culture by reciting poems.
4。 "I learn a skill from the teacher": Students in Grade 5 and 6 focus on the method of wrapping rice dumplings with famous varieties. During the learning process, they try to wrap rice dumplings with various beans as seasoning and taste rice dumplings with different places, styles and characteristics.
after the activity, the comprehensive practical activity teacher will send the electronic draft of the activity plan to the email address of the academic affairs office before June 8th (the class teacher of Grade One and Grade Two), with font number four. During the activity, the first, second, fourth and fifth grades will take photos, and each class will choose two best photos, which will be collected by the brigade counselors and copied to the computer of the academic affairs office. Hand in five handwritten newspapers in each class in grade three. Activity planning scheme Chapter 3
Singles Day is an entertaining festival spread among young people, and it is proud to celebrate that they are still single ("single" means "single"). Singles' Day was born on campus and spread through the Internet and other media, gradually forming a culture of Singles' Day. October 1 is Little Singles' Day, October 11 and October 1 are Middle Singles' Day, and October 11 is called Big Singles' Day because it has four zeros. The general Singles' Day refers to the Great Singles' Day on October 11. According to a sample survey conducted by the National Bureau of Statistics, the ratio of male to female at birth is nearly 121:111, which is the highest in the world. It is estimated that by 21xx, there will be 31 million to 41 million more men of marriageable age than women in China. Therefore, at this time, Tmall Taobao launched a double eleven activity planning scheme to provide online shopping carnival for the vast number of otaku otaku girls.
as a Taobao shop owner, if you want to come up with a planning scheme, it is very simple and can be done immediately. For example, an activity planning scheme, a plan for the explosion of the product itself, etc., can all be used as a planning case. According to the current information and available promotion resources for Singles Day, the activity planning scheme is put forward.
Taking the "National Day and Mid-Autumn Festival" as an opportunity, through planning a series of activities, we will further publicize the brand image of XXXX jewelry and improve the brand awareness and reputation of XXXX.
first, the theme and concept of the event
bachelor, there is no reason for 51% discount on fashion shopping.
the concept of communication, taking the fashion bachelor (the copywriting and pictures used in promotion, including page making, all revolve around this concept) as the communication entry point, and using various channels to spread the activity page.
II. Overview of the execution process of the planning case
Valentine's Day on Qixi is the most romantic festival among the traditional festivals in China. For savvy businessmen, it is natural not to miss such a good opportunity for promotion, so a series of Qixi Valentine's Day promotion activities are staged brilliantly, adding a fiery atmosphere to this mysterious and beautiful Valentine's Day. Then, how should online shop owners try their best to grab traffic and sales and wait for opportunities to make huge profits?
1, 11 -16 October
In short, if it is a planning case, it must be noted that the process should be complete and the planning case must be implemented at the executive level. You have to enter the situation, because you planned it, what kind of resources you need to cooperate with you, what kind of situation will happen in the activity, how to solve and avoid it, etc. You must make it clear, at least take precautions, so it is a simple planning case.
information collection and preparation required for promotion (including Weibo account number, Want Want number, copywriting and photo materials required for promotion, etc.). The words of customer service recommendation activities during the activity.
February, 17 -31, 11
All promotion channels began to promote Weibo, and Weibo started to operate simultaneously.
March, 1 -5, 11
Weibo started a new prize forwarding, and participating stores began to put up activity preview maps to jump traffic to Weibo.
Go to the preview page to share courtesy activities, and share this page to get a 5 yuan coupon.
reduce the price. This is the most practical and attractive promotion scheme for buyers. Of course, price reduction is also skillful. First of all, we find a very popular product among our best-selling products. Of course, it would be better if it is suitable for couples. We can develop the pricing skills in this way.
April, October 6 -11
After 17 days of forum promotion feedback data, select high-quality forums for direct promotion of soft texts.
As the users of "Taotao Family" are mainly young people, planning a series of activities of "Taoyou" according to their psychology of online games and forums, combined with various attractive and interesting forms such as prize-winning quiz, free travel and celebrity contact, can effectively attract users who pursue fashion, innovation and entertainment to join "Taotao Family". Event planning scheme 4
1. Planning background
The development of an enterprise needs talents. With talents, an enterprise wins the vitality of development and attracts talents. It is very important to motivate talents that the environment for enterprise development, a good external environment, can make employees feel full development space; And a warm internal environment can make employees feel the warmth of family.
holding employee activities regularly is an indispensable part of humanized management in modern enterprises, which is suitable for enterprises to seize the opportunity of talent development, create employee welfare and wealth, and create a perfect "dream team"
Second, planning purpose
With the monthly employee activity meeting, it will bring a relaxed environment to employees, so that employees can be happy and relaxed, full of morale and high spirits after working for one month.
Third, planning ideas
Based on the principle of bold ideas and careful verification, combined with divergent thinking, employee activities can be roughly divided into four categories:
knowledge-based, warm, entertaining and trendy.
Based on this, we can divide all kinds of team activities, so as to enhance mutual understanding among employees, cultivate the sense of ownership of enterprises, and have a pleasant and relaxing mood.
IV. Planning Contents
(1) Knowledge-based
Science is the primary productive force, the times are developing, science and technology are advancing, and information is rapidly updated. The knowledge-based activities initiated can stimulate employees' enthusiasm for learning to charge.
1. Lectures
Invite successful people in the industry or professional trainers to hold targeted lectures on topics such as "Life and Career Planning", "You don't care about your finances" and "Modern Business Etiquette", so as to give employees a whole charge with the help of the external brain.
financial expenses: inviting lecturers, arranging meeting places, making tea, interactive small gifts, etc. If the familiar lecturers can be invited through business circles or contacts, the cost can be greatly reduced.
2. Debate Competition
There are 1111 Hamlets in the eyes of 1111 people, and everyone has their own views on things. A theme debate competition can be held in view of recent social hotspots to explore employees' eloquence communication ability.
topics such as "Which is better, stock trading or deposit", "All-rounder or expert" and "Should enterprises be regarded as home".
financial expenses: arrangement of venues, tea, honorary certificates and prizes, etc.
3. knowledge quiz
professional industry knowledge and profound understanding of enterprise spirit are what excellent employees should have. enterprise knowledge quiz can make employees further understand enterprise culture and professional knowledge in a relaxed and intense atmosphere.
Financial expenditure: same as above
There are tea parties, theme salons and so on.
(2) Warm cooking contest
1. Cooking contest
If there is a staff canteen in this activity, some more formal dishes can be competed; if not, some simpler items can be competed, such as "cold food in summer" and "fruit series", and some small games, such as "fruit guessing" and "memory challenge", can be interspersed among employees.
financial expenses: utensils, fruits, ingredients and small gifts.
2. Make a pot of dumplings together
Yuanyang Dumplings, Yuanbao Dumplings, Lantern Dumplings, Northern Dumplings, and Southern Steamed Dumplings ... Employees from all corners of the country have different feelings in jiaozi. They gathered together to make a pot of dumplings and have a meal together, which enhanced mutual understanding and tacit understanding in cooperation, so that employees could laugh at ".