Opening a shop is a very popular investment and financial management method at present. Indeed, if you open your own shop as a boss, if your business situation is ideal, you can not only effectively preserve and increase your property, but also gain a sense of accomplishment psychologically. Therefore, more and more people pay attention to and participate in opening stores. If you want to open a store, you have to consider the problem of choosing a store. Anyone who has done business and been a boss knows how important the location is to the successful operation of the store. Experts have pointed out that finding an ideal storefront means that your business is half done. It is no exaggeration to say that opening a shop is different from running a factory and a company. The retail-oriented business model determines that the choice of its stores is very important, which often directly determines the success or failure of the business. However, it is not easy to determine whether a place is suitable for starting your own business. In some places, on the surface, there are large traffic and many people, but there are not many effective customers among these people. This is an important reason why many shops in downtown areas closed down soon. Therefore, opening a shop to find a berth is the most basic principle. There are also many tips for opening a shop. So how can we choose the ideal store? Those who plan to open a shop may wish to refer to the following practices. First, location analysis must first grasp the principle that passenger flow is capital flow. Opening a shop in a busy area with many people often has a much higher chance of success than in ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods you sell or services you provide can meet the needs of consumers, you will certainly have good performance. In some cities' commercial ports, the real estate price can be described as an inch of land, but there are still many people flocking to it, because as we all know, a good port is half the battle. For example, the restaurant in the passenger station of the railway station is a good example. Although the hygiene is poor and the price is expensive, the business is booming. A street about 25 meters wide is the easiest to form a port. Because this kind of street is only divided into lanes and sidewalks, vehicles shuttle through them, and the field of vision is easy to scan the road conditions on both sides, so pedestrians feel more comfortable and friendly when walking in them. So which ports are good ports? Judging from the surrounding environment, the following are all good choices for opening a good store. (1) Surrounding environment 1, areas with high commercial activities, such as downtown areas, have extremely frequent commercial activities, and the turnover of shops located in such areas is bound to be high. Such a store site is the so-called golden land. On the contrary, if you open a shop in some cold streets in a non-downtown area, it is difficult to increase your turnover. 2. Areas with high population density are residential areas, and places with concentrated population are suitable places to open stores. Where the population is concentrated, the consumer demand is strong. As long as we can try our best to read people's minds and meet customers' needs, there will be endless business. Moreover, the customer demand of these lots is relatively stable, and the sales volume will not suddenly rise and fall, which can guarantee stable income. 3. The street shops with the largest passenger flow are located on the streets with the largest passenger flow, which are most affected by the passenger flow and traffic speed, so that most people can buy the goods they need nearby. 4. In areas with convenient transportation, the most passengers get on and off at the station, which can be located near several major stations. You can open a shop on the street 20 minutes away from customers. 5. Close to places where people gather, such as cinemas, parks, squares and other entertainment places, or near the offices of large factories, the generally densely populated place is the shop street. 6. A large number of facts have proved that for those durable goods, if they can concentrate on lots and blocks, they will attract customers more. Because of the diversity of business, customers can have more opportunities to compare and choose here. (2) The above location selection mainly comes from &; Ampldquo surroundings &; Amprdquo From a new perspective, which parts of a city are good ports? Generally speaking, the following sections of a city are good ports, which can be used as references and standards. 1. Near the railway station, subway station and long-distance bus station, it is a place where passenger flow is concentrated in the past and is suitable for shops to open. The characteristic of this lot is that these customers are mainly former passengers, which is very different from office workers and students. Although he bought a wide variety of goods, most of them were products that took no time and were easy to carry. Due to the large flow of people, this area has high commercial value, and is especially suitable for developing catering, food and daily necessities (such as snack bars, grocery stores, specialty stores, hotels, telephone booths, and goods storage places). 2. Business circle is an ideal place for residents to shop, chat, go shopping and relax, and it is also the best place for shops to open. Due to the high cost and strong venue, it is not an ideal place for all shops to open. In addition to large-scale comprehensive stores, it is more suitable for developing franchise stores with distinctive personality characteristics. The characteristics of this aspect are: good commercial benefits, relatively large investment costs, and targeted services to customers. This area is the focus of women's shopping, and women account for the majority of shopping and shopping people. Don't close the door when there are many customers on holidays. You can hire students to work flexibly. 3. This area near theaters, parks and scenic spots is an entertainment and tourist area. The consumer demand of customers is mainly for eating, drinking and enjoying the eyes, which is suitable for the development of catering, food, entertainment and daily necessities. However, this area often has the characteristics of strong timeliness, with many people in peak hours and few doors in low hours. Of course, if it is close to residential areas and commercial areas, it is another matter. 4. The area where factories, institutions and enterprises are concentrated is the place where office workers are concentrated. The purpose of visiting the store is nothing more than eating, purchasing daily necessities and office supplies, talking about business and chatting. The characteristic of this area is that lunch and dinner are the peak hours of business, and business is light on weekends and holidays. 5. Near the student gathering place, this area is near the school. The main motivation for students to go to the store is to buy school supplies, books and daily necessities. They will have a party to talk about this day. Appropriate services and arrangements should be provided according to the needs of students. In the cold and summer months, business needs to be flexible. Suitable for bookstores, stationery stores, flower gift shops, laundries, photo studios and other development. 6. Residential area The customers in this area are residents in and near the house, mainly housewives, and other family members are included in holidays and off-duty hours. The characteristics of this lot are: the consumption of goods related to family life is strong, especially the consumption of daily necessities is the largest. All the shops that can provide unique services for family life can develop well (such as rice shops, grocery stores, hair salons, newsstands, tailor shops, nurseries, water supply stations, fruit shops and so on). Suburb used to be considered as an unsatisfactory place to open a shop, but now, due to the rapid development of the city and the large increase of vehicles, the commercial value of the suburbs is rising. The main feature of this lot is to provide life, rest, entertainment and vehicle maintenance services for drivers of various vehicles. 8. There are many similarities between the commercial retail industry and the service industry, and their service targets are all individual groups with the purpose of use. The prerequisite for such industries to choose business premises is to enter densely populated areas, and it is required to have a facade facing the street. The bigger the facade, the richer the goods displayed, and the easier it is to attract the attention of passers-by. The higher the turnover. (3) Not suitable as a port. So, which places are not suitable for ports? Everyone has a different opinion. Because different shops have different requirements for the surrounding environment. The following are public areas that are not suitable as ports. With the development of urban construction, there are more and more expressway. Due to the requirement of fast traffic, expressway generally has isolation facilities, and the two sides cannot cross, and there are few parking facilities beside the highway. Therefore, although expressway has a fixed and mobile customer base, it is not suitable for new store location. Usually you don't park illegally next to expressway for consumption. 2. Areas where residents are growing and commercial outlets are basically equipped. This area is not suitable as a place to open a store, because in the absence of floating population, the limited fixed consumption will not increase because of the opening of a new store. 3. In places with high floors in the same area, it is not appropriate to open stores in such places, such as shops on the second floor or even higher. This is not only because it is inconvenient for customers to buy shops with higher floors, but also because the advertising effect of shops with higher floors is generally poor, which is not convenient for replenishment and loans. 4. Opening a store on a slope In general, the terrain of the store should be basically on the same level as the road surface, which is more conducive to customers entering the store. In addition, there are two most common forms, one is a shop located on a slope, and the other is the disparity between the road surface and the shop floor. When you have to choose such a store location for some irresistible reasons, you must pay attention to the following two points: 5. The storefront is on the road and the storefront is on the slope. This is generally considered undesirable. However, there are always some shops that will encounter this situation. For example, shops in mountain cities. Therefore, if the store must be located on a slope, it is necessary to consider that the entrance of the store is located in a suitable position between the store and the road to facilitate customers' access. In addition, the location of the window, the layout of the passage, and the display of goods should also be properly designed. When the road plane is far from the ground, it is not considered as an ideal geographical location for shops. However, in a city where land is as rich as gold, it is common to open a shop on a floor above the ground floor or in a house with several steps. In this case, we should pay special attention to the design arrangement of the facade, entrance, ceiling and signboard of the store, which should not only help attract customers into the store, but also facilitate access, especially the width of stairs and doors should be carefully scrutinized.