shows strong regional characteristics. Xinjiang Uygur Autonomous Region, referred to as "Xin" for short, with Urumqi as its capital, is located in the northwest of China and is one of the five minority autonomous regions in China. According to the inquiry data, the significance of Xinjiang tourism logo is to show strong regional characteristics. Logo is the foreign language abbreviation of logo or trademark, and it is the abbreviation of logotype, which plays the role of identification and promotion.