The introductory art design major of Jinhua Vocational and Technical College aims to cultivate high-tech applied professionals who support the Party's basic line, have good ideological and psychological quality, develop morally, intellectually, physically and aesthetically, have innovative consciousness and dedication, can meet the needs of future development, have good professional knowledge and professional quality, and can master advertising design skills skillfully. Main courses: design sketch, design color, design foundation, graphic design, Corel Draw, Photoshop, logo design, CIS design, packaging foundation, layout design, graphic advertising design, photography, advertising, web art and special effects, graphic binding design, online advertising design and production, DM, POP and newspaper design, sample and album design, etc. Skills certificate: senior advertising designer, graphic image processor. After graduation, students are mainly engaged in the design and production of professional advertising companies, the design of packaging design companies, the commercial propaganda design of enterprises and institutions, the advertising design of news media (advertising department), the professional design and typesetting of publishing and printing units, and also engaged in the design work of relevant departments.