In the melon masses on the "Ma Yili endorsement of mine brand" fierce denunciation, Zheng Kai and his endorsement of milk tea brand "tea anchor" also surfaced, and the means and tea Zhilan similar.
The evening of May 18, a self-proclaimed artist Zheng Kai endorsement of milk tea brand "tea host" Beijing franchisee Mr. Xie broke the news online, "tea host" suspected of false investment, cheating huge amounts of money to join.
Promise to open the profit margin of 70%
But the actual monthly income of 500 yuan!
June 2020, intends to join another well-known tea drink brand Xu Hui online consultation, a self-proclaimed well-known brand customer service personnel contacted Xu Hui said that her area stores are saturated, can not open stores, and then recommended to Xu Hui brand "high-end upgrade brand" tea anchor, and emphasize the brand! The company's newest product, the "Tea Anchor", was launched by Mr. Zheng Kai, who is a spokesman for the company and will be a hit.
Under the guidance of customer service, Xu Hui came to the Tea Host brand Nanjing headquarters for inspection. According to Xu Hui recalls, the inspection, the company's interior is full of photos of Zheng Kai, signing wall, and franchisees and Zheng Kai photos. Always have a good feeling about Zheng Kai Xu Hui then decided to join, after signing up to pay the *** count of 125,800 yuan of single-store franchise fee.
When signing the contract, Tea Host Merchants promised Xu Hui that the profit margin could reach 70% after the store opened, and the brand will give away equipment, free training and store support.
But the terms of the franchise contract signed by Xu Hui and the brand's verbal promises are far from.
In addition to the franchise fee, Xu Hui also paid 110,000 yuan before and after the store renovation costs, 80,000 yuan of raw materials, about 60,000 yuan of equipment costs and store labor and utilities property costs, as for the equipment sent by the brand, Xu Hui said the cost is very low, "are pots and pans, is not worth money." In addition, she also in the pre-opening of the burden of the brand to open the store guidance staff room and board.
In November 2020, Xu Hui's store opened, but the business continues to fall short. According to her, the store monthly rent alone is 5,000 yuan, but a month of revenue of only 500 yuan, May Day Golden Week, the store daily revenue of only 10-60 yuan.
After realizing that something was wrong and taking the initiative to complain, Xu Hui was kicked out of the Tea Host's customer service communication group, and now there is no way to communicate. Currently, Xu Hui is suing the tea host party in court for not fulfilling the contract.
The aforementioned news broke Mr. Xie revealed that he was a **** to pay more than 500,000 yuan to join the fee, the late rent of nearly 200,000 yuan, 100,000 yuan of equipment, 100,000 yuan of renovation, as well as nearly 100,000 yuan of wages, total **** loss of up to a million, and ultimately can not maintain the operation can only be shut down.
Sue Tea Host to win
But not back to compensation
In fact, some franchisees have sued Tea Host's parent company and won, but still not back to compensation.
According to the official website of the tea host information, the brand is subordinate to the Nanjing Yongmao Catering Management Company Limited (hereinafter referred to as "Yongmao Catering"). (hereinafter referred to as "Yongmao Catering".) According to the information on Tianyecha, Yongmao Catering owns the trademark named "Tea Host".
In China's referee documents network search keywords "Nanjing Yongmao Catering Management Co. Execution of the ruling of the applicant for the implementation of the franchisee, they are in the appeal Yongmao catering and get back a certain amount of franchise fee after the results of the ruling, to the court to apply for compulsory implementation of the content of the ruling.
At present, more than twenty franchisees have sued Yongmao Catering and won the case and applied to the court for enforcement.
However, according to a number of franchisees, they have not yet received the compensation they applied for enforcement.
According to the aforementioned Beijing franchisee Mr. Xie broke the news online, "Tea Host" is suspected of false investment, cheating huge amounts of money to join. According to Mr. Xie's investigation, a **** more than 700 franchisees were cheated, direct economic losses of hundreds of millions. Although many victims successfully sued the "tea host" and won the case, but the other party has transferred property, resulting in no property available for court enforcement.
As for why a number of franchisees have not received a refund after applying for enforcement, the person in charge explained that the company is negotiating with the court on the details of the implementation, "not as much as the franchisee said that refused to implement."
However, the prospects for enforcement may not be clear.
According to the transfer records provided by a number of Tea Host franchisees, the franchisees may still have room to fight. The records show that a large number of franchise fees were transferred to the personal account of party Yaming, the legal person of Yongmao Catering.
Star endorsement "overturned" is not uncommon
Ma Yilian: Tea Zhilan Recently, the Shanghai police, with the strong assistance of the public security organs of Hebei, Guangdong and other places, have successfully detected the first case of a fake brand of milk tea in Shanghai. The police arrested Jin Mou, Wang Mou and other more than 90 suspects, smashed a number of false investment website, seized a large number of false authorization documents, contract documents, list of words, labeled milk tea and other items involved in the case, the amount of money involved in the case of more than 700 million yuan. Du Haitao: net profit treasure In 2018, host Du Haitao had shot several video ads for the network investment platform "net profit treasure", after the "net profit treasure" explosion, Du Haitao. The company is also being sued by Mr. Mu, an investor from Shandong Province, who asked for compensation for the losses incurred. On February 4, 2021, a court in Dongying, Shandong Province, opened a case to hear the case. However, on May 13, Mr. Mu told Red Star Capital Bureau, "Originally, the trial was held on March 3 this year, but Du Haitao did not appear in court and refused to receive the summons, and so far the case has not been opened." Is the star endorser of the burst brand responsible? In recent years, celebrity endorsement of products "overturned" has become commonplace. Some people think that the star in the endorsement of the high endorsement fee, should be responsible for the quality of the product or service. There are also some people for the spokesman "cry foul", that the star is just "backer". Is the star endorser responsible for the brand explosion? Beijing Yingke (Shenzhen) Law Firm Zheng Bo En said, whether it is Ma Yili or Zheng Kai, they may not be legally responsible for the loss of franchisees. According to Article 62 of the Advertising Law, the advertising spokesperson who knows or should know that the advertisement is false is still in the advertisement of goods and services as a recommendation or proof, shall be confiscated by the administrative department for industry and commerce of the illegal income and impose a fine of more than double the illegal income. "But in fact, it is difficult to prove that the star knew the brand had problems before the endorsement." Zheng Bo'en analyzed.