1, according to the brand tone, corporate culture value and other aspects of content positioning, to ensure that the content you do belong to your business is related to the enterprise, can give the enterprise to bring the value of the output and publicity. "There is a sequence of hearing, specialization", please in your business specializes in the field of content positioning.
2, user positioning; need to be clear about your brand's user groups who? Who is your content made for? Who will pay attention to and be attracted to? For example, to carry out a simple crowd profiling (age, gender, income, region), these seemingly tedious steps will allow companies to attract a more accurate user group.
3, video labeling; create a label for each of your videos, whether it's a persona label, action label, scene label, etc., to make your videos more recognizable.
4, differentiation; may peers have been a lot in doing, but it does not mean that you do not have the opportunity to do up, the key is still in the content of the new and different above, you do something that can make a difference, through a different way of expression appeared, beyond the user's expectations, then your video is a differentiation, will allow users to like you.
5, online operations; do a good job of user operations of the interaction, and daily review of the optimization work, through the comments of the user to make some of the user to meet the user's comments on the video, so that the user is more sticky you.
Adding one point, if the enterprise feels that a new team will cost a certain amount of money to invest, want to lighten the load. You can choose some of the more professional short video operating agency for the whole operation, will also ensure the following KPI effect, more professional people do things are more professional.