Let me talk about the market sales of red wine first.
1. In the Pearl River Delta region, beer sales basically occupy the market, and red wine sales are similar to foreign wine.
2. In southwest China, beer sales basically occupy the market, foreign wine is average, and the red wine market is difficult.
In the central region, beer sales basically occupy the market, and red wine sales are similar to foreign wine.
4. In the eastern coastal areas, beer sales basically occupy the market, red wine is general, and the foreign wine market is difficult.
The sales of red wine are basically concentrated in the three major brands. When marketing new red wine, we should consider whether there are differences (for the three major brands). It is best to avoid the places occupied by the three major brands. If you find that the market space is very small after avoiding it, you should be prepared to fight hard. I don't know if you will consider promoting sales (generally speaking, it will be more difficult to promote sales if your price belongs to the middle and high grade), but if you are willing to spend the cost, the success rate of promotion will increase.
If you do a good brand marketing, you can win some market share.
But KTV, restaurants and hotels alone are not enough to support your business, and the settlement methods in those places can easily put you under great financial pressure. My suggestion is: do it, but control the supply and talk about a better settlement method. Therefore, they alone can't meet your expectations of the market.
In addition to distributing goods in supermarkets, we should also find second-and third-class agents to maintain a high degree of cooperation and monitoring with manufacturers. There were also businesses that made liquor before, all of which lost money because of the problems of the manufacturers.
There are risks and benefits in alcohol business, so it is better to keep a cautious and optimistic attitude at all times.