[Classic review]

What are modest goals? Moderate goals are realistic objectives set by a company and its departments based on a careful analysis of the resources involved. The table of contents should emphasize "moderation". The goal can not be too high, too high not only can not be realized, but also will let the executive have a sense of frustration, affecting his enthusiasm; also can not be too low, too low is not challenging, so that the executive does not have a sense of achievement, but also lead to the idle and waste of resources. Determine a moderate goal, leading to the appropriate measures to achieve the goal. If the goal is deviated, it will lead to failure in behavior. Having the right goals makes the measures to achieve them more effective, and the measures and behaviors are constantly adjusted in the process of achieving them. Enterprise growth depends on all employees *** with efforts, if employees feel that the work without goals, the results of the work is not recognized, the ability can not be played, the efficiency of the work will be greatly reduced. Therefore, the enterprise's goal must be "jumping up to pick the peach", guiding, inspiring, is feasible, give people a sense of reality.

Modest goals can be divided into the following two kinds:

1. quantitative goals, such as a company in a certain year's sales than the previous year's incremental increase of 20%;

2. qualitative goals, for example, a company's a public relations goal is to "ensure that the community relations are harmonious".

For those goals that cannot be quantified or are difficult to quantify, qualitative goals are generally used. Nowadays, many enterprises only emphasize the quantitative and hierarchical objectives when setting goals, but ignore the participation of employees, which brings a lot of problems. For example, the implementation of a target cost management company, its cost targets rely entirely on the old master of a person to develop, a person to decompose, and finally form a document issued by the departments to implement. As a result, some departments have a large amount of costs, money can not be spent, and even lead to the department's blind spending; some departments have a small amount of costs, but the use of the elasticity of the department in charge of the extreme dissatisfaction, resulting in the company's target cost management greatly reduced the usefulness. As the target management, in emphasizing the sense of human participation, mobilize the enthusiasm of people, the implementation of self-control plays an important role. If properly utilized, it will produce good results. In the mid-nineties, the whole country is learning from Handan Steel, which adopted the goal management. There are a few words shouted loudly, called "a thousand kilograms of burden, everyone has a target on the shoulders", especially in the development of goals, so that people feel that a jump can be reached. This goal is moderate, as long as the efforts can be achieved, naturally inspire the enthusiasm of employees.　In terms of business operations, managers will generally combine the target management and compensation system. Some enterprises use "introverted" pay system, you complete the target, the pay standard can be realized, not complete the achievement of proportional deduction, or even not issued; some enterprises use the "outward-looking" pay system, the target is not complete to send a certain amount of cost of living! Some enterprises adopt the "outreach" remuneration system, whereby a certain amount of cost of living is paid if the target is not accomplished, or called "basic salary", and bonuses or cash remuneration are paid when the target is accomplished, and rewards are given according to a certain method if the target is overfulfilled. Some enterprises can be said to increase their targets year after year, but the salary of the employees remains unchanged, which makes the employees to be rebellious and greatly frustrates the enthusiasm of the employees. From this point of view, the objectives set by the enterprise is also inappropriate. So the target management to a certain extent as a means to implement incentives for employees, not only in the spirit of incentives, but also in the material incentives. In general is not to be biased. [Case study]

Mr. Li, general manager of a restaurant management company in Guangzhou. At the beginning of the new year every year, catering enterprises "spring" season. He will develop a quarterly business plan for the company, so that colleagues are clear between the restaurant in the new year's work plan, goals and revenue, in common parlance, that is, corporate benefits and personal interests of the target, so that the performance of the operation of further quantitative management. In the plan, whether quantitative goals, or qualitative goals, all emphasize "moderation". He always remembered a few phrases in other industries, called "a thousand pounds of burden, everyone has a target on the shoulder", in the development of the target, recognizing that people feel that a jump can be reached. This goal is moderate, as long as the efforts can be achieved, naturally stimulate the enthusiasm of employees.

As a goal management, in emphasizing the sense of participation, mobilizing people's enthusiasm, the implementation of self-control plays an important role. If used properly will produce good results.

[Handy point gold]

How do companies set out modest goals? To pay attention to the following points:

1. Targets to change the "top-down" for the "bottom-up"

Traditional target management are generally used after the first total in the form of points, it is easy to cause the phenomenon of mandatory goals, ignoring the feelings of the subordinate departments and employees. The subordinate departments and the feelings of employees. If the bottom-up form, first let the subordinate departments according to the actual situation of the target, and then reported to the layers, and ultimately developed a total goal, which not only improves the staff's sense of participation, but also make the company's total goal has a support base. But this approach also has its shortcomings, such as some employees because of the lack of certainty about the realization of the goal, it is intended to reduce the target. This phenomenon as its higher level of management to correct and make a serious analysis, so that the goal tends to be reasonable.　2. Moderate goals to be found from past experience

Enterprises set the goal of how to be moderate? It has two reference standards, one is the enterprise's growth rate in recent years, one is the growth rate of the industry. With reference to these two standards, and then combined with the internal and external realities of the enterprise to be considered comprehensively, the formulation of modest goals is not too difficult. 1. To make a serious assessment of resources

Any goal is to make a serious analysis of resources on the basis of the formulation. For example, a product market, the old market and the new market is different, different regional markets are also different, then in the development of the target can not use the same standard. Otherwise, the goal is not moderate.4. To pay attention to the coordination of the goal

Enterprise goals are often a set of goals, these goals must be complementary, coordinated. For example, an enterprise in the development of goals both to increase sales, but also to reduce costs and increase profits, which is more difficult. Because in order to increase sales, will inevitably lead to public relations, advertising, personnel promotions and other related costs increase, profits will be reduced accordingly. Therefore, moderate goals must be coordinated goals, otherwise it will lead to departmental conflicts and contradictions, which will ultimately affect the motivation of employees.　In conclusion, modest goals can be an effective means of motivating employees. As a manager, in the goal-setting, if not only consider the target task itself, but also from the implementation of spiritual and material incentives for employees to give more consideration, perhaps you are half successful.