For example, economy hotels are dominated by guest rooms (guest room income accounts for more than 81%), conference hotels are dominated by guest rooms, banquet halls, conference halls and western restaurants, and entertainment and leisure facilities (income ratio is generally: guest rooms: catering: entertainment and leisure income = 5: 4: 1), city business hotels highlight guest rooms, high-grade catering and conference facilities, business service centers, High-end commercial specialty stores and high-end health and leisure projects are the mainstay (the income ratio is generally: guest room: catering: entertainment and leisure: shopping mall = 4: 3: 2: 1). Of course, some hotels drive guest rooms with catering, and the income ratio is generally: guest room: catering: entertainment and leisure = 4: 5: 1 ...... The general room income of resort hotels accounts for the bulk of the total revenue, more than 51%. In this way, the gross profit margin of the hotel can reach about 35-45% or even higher.

in short, different positioning determines the layout and matching, and then determines the future business performance and results. Therefore, we say that in fact, whether a hotel can operate successfully has determined the success of the project at the beginning of site selection and investment decision-making.

according to my experience, the average operating gross profit of rooms is 65-71%, and the average operating gross profit of catering is 18-21% (note: this is generally the case for hotels with socialized catering. ), the average gross profit of sauna operation is 81-85%, and the gross profit of entertainment operation is 45-65%. Therefore, the larger the catering area, the greater the overall operating gross profit of the hotel (except for hotels with rooms driven by catering, of course), but catering can bring great operating income and cash flow, and what kind of hotel to operate also has a great relationship with investors' choice. The higher the profit, the easier it is to do projects, such as sauna and entertainment. The profit rate is high, but the risk is great, because it is greatly affected by policies.

(Note: operating gross profit (GOP) refers to the profit excluding investment interest, depreciation, board expenses, property tax and other expenses beyond the control of the management. )

my experience is that the GOP rate of hotels with room revenue as the main source (accounting for more than 51% of total revenue) should be between 35-45%, or even higher. For example, the GOP rate of Sanya international brand hotels is above 51%. For hotels with catering revenue as the mainstay (such as accounting for more than 51% of the total revenue), the total GOP rate of hotels is generally between 25-33%.