Discount promotion is common and effective in catering marketing, and the key lies in how you plan it. If it is still a rude direct discount, it will often lose money and earn money. Playing too much will degrade yourself.

If you want not to stick to the old methods, you might as well look at some games played by young people on the Internet, such as "Eating a Challenge". You can also hold such activities, which can make your products more intuitive to consumers.

Second, the catering opening marketing plan: expression pack

Young people in this era, as indigenous people on the Internet, haven't collected hundreds of Yan characters on WeChat, relying on it to chat and make friends, adjust the atmosphere and express themselves. Some catering brands have seized this opportunity and made use of Yan characters for marketing, which has received good feedback.

Therefore, merchants can make their own facial characters and publish them on the Internet. If your face and words are well done, someone will take the initiative to forward them, and more and more people will know about your existence. The role of Yan characters is indirect. Only let consumers remember you and like you.

Third, the catering opening marketing planning: contact information

Usually, when doing marketing, we will spend a lot of energy outside the restaurant to improve brand awareness and attract customers to shop. But in fact, those customers who have already entered the store should also be the key marketing targets.

When customers don't see your products in the store, they will be skeptical of everything you say. Only when customers see it can you sell well. Therefore, we should not only focus on the promotion outside the restaurant, but also try our best to guide customers into the store and then carry out effective promotion.

Fourth, the catering opening marketing plan: taking pictures.

All products that can't let customers take photos and send friends are semi-finished products. By investigating customers' evaluation of restaurants, it is found that restaurants that customers are satisfied with are the first to recognize products, and only when customers trust the products of restaurants will they be willing to eat.

Now many young people will share their lives. In fact, they are willing to share the things in the restaurant, which shows that your product has won her approval, and her release is also a kind of publicity, so you must never forbid customers to take pictures. If customers are not allowed to take photos in the restaurant, not only will existing customers be lost, but there will be no new customers.

Five, catering opening marketing planning: emotion

The common "free gift" is one of the common ways of emotional investment in restaurants. Free dishes are generally side dishes. Although they are cheap, they can mobilize customers' feelings for restaurants to the greatest extent and increase the frequency of "repeat customers" again.

You can prepare some small gifts and put them in the store, and send them when customers order. If you have a take-away sales method, you can also give it away, or even write this warm sentence on a post-it note and stick it in a take-away box, so that customers will have a better impression on you.