One, the name of the business in real life, with a high degree of generalization and strong attraction of the store signboard (store name), the visual stimulation of consumers and psychological impact is very important. Store name is good or bad, whether it can arouse the curiosity of consumers and whether the store brand can play the key. Some of the old store, more elegant, simple, sophisticated name, such as deer spring, Tong Ren Tang, Tianhe Tang, Rongbaozhai, Quanjude and so on. These store name, became a gold signboard to attract business.
Store name should be considered from the following aspects :
1, the name of the store must be compatible with the business goods store name method, usually reflecting the characteristics of the operator's business, or to reflect the excellent quality of the main store, making it easy for consumers to identify the scope of the store business, and produce the desire to buy. For example, Tong Ren Tang, De Ren Tang, as a long-established Chinese medicine store has been a household name, as a Chinese medicine store has become a conventional identification mark, so people only look at the Tong Ren Tang signboards or any other hall signboards, know that it is selling Chinese medicine. Another example is Kung Tak Lam store name, reflecting the operator is good at cooking vegetarian dishes.
2, the store name must be new, not commonplace, can quickly capture the consumer's vision store name must be new, can arouse the interest of consumers to attract them to patronize the store, such as a mouthful of fresh, big three yuan, dog with the name of such stores, all make the consumer interest and curiosity.
3, the store name should be simple and good, easy to read and remember the name of the store can not be too complex, otherwise it will cause negative effects. For example, some stores like to use the complicated and difficult word for the name of the store, so that customers not only can not recognize, and also read out the sound to avoid this situation, generally not into the name of such difficult to recognize the store door. And like ten thousand customers to, half of the profits, such as the name of the store, it is clear and concise, easy to disseminate.
4, the store name should give a person a sense of beauty and artistic cultivation of good store name, cultural heritage, so that consumers feel at ease and comfortable. Such as building outside the building, Tao Taoju and other types of names.
Store name, the main methods are as follows:
(1) and the nature of the business products related to the name of the method, such as the bright optical store, Yishen tea should be, Leisure Pharmacy and so on.
(2) and folklore or historical celebrities related to naming methods, such as Dongpo Restaurant, Qianlong Imperial Cuisine, Een E clothes, Xiang Fei beauty and so on.
(3) and business services related to the spirit of the name, such as day and night stores, 100 help services, honest department stores, Maoyuan daily necessities.
Two, shaping the image of the name to shape the image of each enterprise is very important, it can be said that their survival. The first step in shaping the image is to get a good business name. In modern society, the market is highly competitive, business wars, in order to ensure their market share, broaden the market, stabilize and attract a large number of consumers, it is necessary to have a good brand of goods and called the name of the enterprise.
1, good meaning such as China Changhong Joint Stock Company, the name of the Changhong, is the meaning of the rain, there are magnificent and spectacular symbolism, the sun's reddest, Changhong updated. Similarly, to the production of color television sets, the famous Konka, its name is from the Kang Le life, the meaning of good products. Shenzhen Sanjiu Pharmaceutical Group Company, the name of its Sanjiu, in the ancient Chinese language, there are more than can not be remembered meaning, implying the meaning of relentless pursuit. Jiannanchun winery, its name Jiannanchun, implying that the spring is full of meaning, the meaning of unlimited spring opportunities.
2, concise and clear, easy to remember a good business name, it will not be a weird name. More will not be difficult to read and remember the name, to facilitate the masses to remember, the general business name is mostly 2 words, a few use 3 words, individual use 4 words. Such a name, not only in line with the Chinese character word formation practice, but also in line with the Chinese people's habit of naming. This kind of name, semantics is more straightforward and shallow wet, such as Xunda Elevator Company, light motorcycle industrial company, the company's electrical appliances, fast postal companies and so on.
3, the name has a good affinity for enterprise name, can not give a person too serious feeling, more can not give a person a sense of rejection outside the feeling, but to have a kind of affinity, that is, people can be close to the feeling of trustworthiness, at least to give a person a sense of being able to be approachable. For example, Shanxi Xinghuacun Fenjiu Distillery. The name Xinghuacun comes from the Tang Dynasty poet Du Mu's "Qingming". In this poem, a shepherd boy points to the Apricot Blossom Village. The name has a rural feel and gives a sense of intimacy to the travelers on the road. Another example is Sichuan Tiange Group Company, the name Tiange comes from a Tang poem Goose, goose, goose, curved neck to the sky, interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Company, Xinyi a, seems to make a commitment to customers, easy for customers to psychologically accept. Another example is Sugi Joint Stock Company, easy to make people feel intimate and friendly. Beijing's Dabao Cosmetics Company, Dabao seems to be a child's name from the ordinary people, giving a person a friendly and easy feeling, easy for customers to recognize.
Three, several types of corporate naming
1, with the name of the enterprise name, such as the Yangtze River Enterprises Corporation, the Yellow River Group of Companies, Taishan Group of Companies, Jialing Motorcycle Company, Pearl River Group of Companies, Zhangjiajie Tourism Company, Ehuo Mineral Springs Drinking Company, etc. This kind of name, in China, in China, the company's mineral resources, and so on. This kind of name, more common in China's enterprises.
2, to auspicious and social favorite things for the enterprise name such as Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Flying Horse MSG Company, Red Plum Camera Factory, Golden Deer Group Company, Seahorse Furniture Mall and so on.
3, the choice of rich and noble class of words for the enterprise name of such enterprises can be divided into two categories of implicit and straightforward name. Comparison of straightforward enterprise name try to show their own extraordinary style, such as gold, silver Lai Lai company, rich Shen company, Fugui bird shoes company, small king computer company, the Royal Resort, the emperor hotel and so on. Implicitly, there are red movie company, the new era of Canton House, Tianlong Sofa Factory, Giant Tree Clothing Company, Goya Silk Fabrics Co.
4, choose the name of the traditional commercial flavor is very strong as the name of the enterprise such names were most prevalent in old China. Such as the source of abundant ticket, Daqingyuan ticket, Fukang money, Shunkang money, HSBC, Ruikang Sheng pigment number and so on. This type of business name, mostly with auspicious, auspicious combination of Chinese characters, from its business production of auspicious meaning.
5, choose the name of the modern meaning of the name for the enterprise name of some companies in order to meet the trend of the times, to meet the aesthetic interests of modern consumers, pay attention to the choice of the modern meaning of the name, this kind of name is generally given a sense of the foreign atmosphere, giving a taste of the goods, a feeling of interest. Such as Beijing Lufthansa Commercial Building, Saige Mall, Parkson Group, Concord Group, Maggie's Hair, Haiyun Health and Beauty Center, Oris Cosmetics, Beauty Plus Cosmetics Limited and so on. It should be seen, drawing on foreign translations, the pursuit of foreign names more and more enterprises, many names only pay attention to the surface of the word of the gorgeous meaning, by a few modern meaning of the combination of words, as for the meaning of the name, it is no longer to pay attention to. This kind of enterprise name, will eventually gradually lose the cultural connotation, and become a symbol.
Four, the name of the tourism industry in China's tourist attractions, generally divided into three types, one is a purely natural landscape, a purely humanistic landscape, a natural landscape and humanistic landscape both.
The natural landscape of the tourist attractions, the original name because of the lack of humanistic connotations, it is appropriate to take the literary color of the vocabulary. For example, the famous jiuzhaigou, huanglong tourist area, used directly to describe the landscape of the words. For example, Jiuzhaigou Changhai, Pu Cui Lake, Wu Cai Lake, Pearl Waterfall and so on. Huangguoshu waterfalls, Xinjiang Tianchi, Zhangjiajie Ten Mile Gallery and other famous landscapes, are directly using the adjective. Humanities landscape because of historical connotations, their names are directly related to historical events, people, places and hopes. For example, the village of Huangliangmeng in Guo County, north of the river, also known as Luweng Shrine, is associated with the Chinese idiom of "dreaming in the shadow of a man". The Guan Di Temple in Xiezhou, whose name is related to the fact that it is the original home of Guan Yu, has become the ancestor of martial arts temples. The names of the three gorges, such as the Soldier's Book and Sword Gorge and the Goddess Peak, are based on historical and fairy tale legends.
Humanistic landscape and natural landscape both the attractions, the name of the humanistic landscape and natural landscape features, such as Ehoushan, Sichuan, there will be the Wannian Temple, Xianfeng Temple, the Temple of the State, the Pure Yang Temple, the Fuhu Temple, the God's Water Pavilion, washed the Elephant Pond, the Qingyin Pavilion, the Thunder Temple, the Golden Item, such as humanistic landscape name, and a line in the sky, the Dragon Cave, Hongchun Xiaoyu, such as the name of natural landscapes. Tourist places with the name, to attract tourists, show the elegance of the tourist places, so their names have a strong literary color. If it is a kind of garden architecture sightseeing, its name is more elegant, very tasteful. Such as Shanxi Taiyuan Jin Temple, within the water mirror platform, fish swamp fly beam, to be phoenix Xuan, Jingyi Garden, lock the rainbow bridge, Liubi grille, really interesting Pavilion, not tied to the boat, difficult to the old spring, wins full of building and other attractions, the landscape name has a strong literati interest. Rich literary meaning of the name is the biggest feature of the tourist attractions with the name. Tourist attractions with the name of another feature is to pay attention to the name of the cultural connotation, try to combine with historical legends, folklore, myths and legends, literary imagination, observation. For example, Ehoshan giant reclining Buddha, Kunming Dianchi Sleeping Beauty are based on the shape of the mountain carefully observed, and endowed with literary imagination and the name of the landscape.
Fifth, the name of the real estate industry today, the real estate industry is increasingly competitive, the construction of residential areas in the name of the more and more attention. Cultural connotations into the new residential areas, has become the community and the real estate industry people's general **** knowledge. A good residential district name, a good developer enterprise name, will have a positive effect on consumers. Real estate residential district name, injected with cultural connotations, will give people a refreshing feeling, will bring people a kind of pleasure, so that people enjoy. For example, is located in chengdu liuhuaxi near the real estate residential area, its name should be associated with dufu cao tang, this neighborhood is dufu poem common scenery, from dufu poem to move the word composition of the use of the name, will undoubtedly add a lot of charm to the district. If we give the following names to the buildings in the neighborhood: Chengjiang, Yuechong, Xiuzhu, Qianrun, Yuanjiang, Shechun, or Yingstepibi, Lifangzhou, Zhujingjia, Qingwu Neighborhood, Jintingdong, Zhaohuiguo, it will give people a sense of cultural taste and a feeling of elegance. But if the buildings are named as follows: Victory, Kaige, Joy, Red Flag, Pioneer, Hongbo, Zhuanghuai, or Blue Shore, Red Sail, Xetao, Xiafei and other names, it will give people a sense of incongruity or incongruity, and there is no cultural tastes, and can not create a warm and pleasant cultural atmosphere. Modern real estate industry name, pay attention to its humanistic connotation in order to get a head start in the same competitive conditions, to seize the high ground. The name is too vulgar, will make people feel that the taste is not high, lack of class; the name should be elegant, according to the type of city, location, for what kind of consumers and the use of different names. This can cater to the consumer psychology, attracting the king into the carrier.
Six enterprises, product naming specific steps and methods of enterprises, product naming methods according to industry characteristics, product performance, into the principle of Chinese characters (phonetics, character meaning, character shape, etc.), CI principles, Taiji principles, aesthetic principles, geography, humanities, regional culture, age structure and pay attention to the internationalization of the naming and creativity, and finally the appropriate positioning, a comprehensive analysis, contains a unique, easy to identify, easy to disseminate, conducive to the enterprise Recognition, easy to spread, conducive to the development of enterprises with a good name, cultural heritage, create a world famous brand. Of course, the spirit of mathematics and mathematics for all things with names and titles have their induced flying implied power. Therefore, enterprises or products in the name should also refer to 81 mathematical luck or misfortune is more secure. Especially for the company name, the company name word-of-mouth name (business name) should be auspicious in numerology. The general name of the enterprise should also be auspicious in numerology and the meaning of the word should be good. The numerology of the five elements and the person in charge (legal representative) of the name of the personality of the five elements, avoid the company name of the five elements and the person in charge of the personality of the five elements are mutually exclusive. Enterprise product naming considerations: you need to provide the nature of the industry, registered capital, geographic location, scope of business, business philosophy, the name of the operator and the year of birth, month, day, time (lunar calendar).