Creative Plan for Teacher's Day Restaurant Activities (6 general articles)

In order to ensure the activities to be carried out safely and smoothly, it is often necessary to make an activity plan in advance according to the specific situation. The activity plan is a concrete, thorough and highly operable plan from the purpose, requirements, methods and progress of the activities. So have you learned about the activity plan? The following is my collection of creative plans for Teacher's Day restaurant activities (6 in total), which are welcome for your reference and hope to help you.

1

Teacher's Day and Mid-Autumn Festival are coming. Combining with the actual situation of our hotel and the traditional national customs in China, in order to better carry out the hotel sales service and achieve a double harvest of economic and social benefits, this plan is specially formulated, namely, the hotel teacher's day marketing plan.

1. Analysis of target market

The customers of this hotel are mainly residents in surrounding communities and enterprises and institutions, among which the school is the largest. At the beginning of the new semester, there will be banquets for teachers and students to celebrate together, leaders to care for, and new parents to get closer to teachers. Mid-Autumn Festival is a traditional festival in China, with family reunion and festive reunion as the main points of the festival. Most residents in the surrounding communities are commercial houses, and the number of residential rooms is limited. In addition, it is inconvenient for guests to get home, so they must choose a business affordable hotel.

2. Pricing strategy

1. Meals can basically maintain their original pricing, but the prices of some meals related to Mid-Autumn Festival should be considered. Discount (this method is recommended) or direct price reduction can be adopted to plan the Hotel Teacher's Day Marketing Plan.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. Teachers' Day special banquet (explained below) can mainly promote middle and low-grade standard table meals, guide guests to book meals, and encourage guests to make a one-stop combination of ordering, entertainment and consumption.

4. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 21-31 yuan (excluding drinks).

5. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the hotel's net profit).

Third, marketing strategy

1. ① Develop special meals specifically for Teacher's Day, such as: thank-you banquet, gratitude banquet and group celebration banquet. Group booking (the booking fee can be tentatively set at 1,511 to 2,511 yuan /5 hours) can give each person a cup of tea of 11 yuan, free stereo arrangement and self-help KTV. For more than four tables, if the meal label is 588 yuan/table, you can avoid the booking fee, and the tea fee is self-care.

② Special Thanksgiving Room for Teachers' Day will be launched. With the teacher's certificate, the room will be RMB 128/room per night (limited to about 11 rooms per day for large single and standard double rooms), and all rooms that stay as teachers will be given a Thanksgiving Fruit Bowl (mainly peaches and plums).

2. Make special packages for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion and mooncakes can be given (the price does not need to be too high).

3. If a family member's birthday is August 5th, he/she can enjoy a 7-9 discount (according to the actual decision of the hotel) when having a dinner in the hotel with a valid certificate (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package. Enjoy a free birthday room (limited to a single room with a big bed).

4. If the mobile phone number ends with 815 or 911, you can enjoy 7-9% discount for dinner in the hotel with relevant certificates (personal business card or number is currently measured), and you can enjoy a discount of 128 yuan/room/night (according to the actual decision of the hotel) and get a fruit platter.

5. Give some small gifts related to Mid-Autumn Festival when the guests leave the hotel (the name, telephone number and address of the hotel should be printed on them).

6. The activity will be held from September 8th to 8th.

4. Promotion strategy

1. Distribute leaflets in carpet form in residential areas around the hotel, schools, Jinsha Station, enterprises and institutions.

2. You can try the mobile phone short message advertisement. The focus of mass sending is the old customers of the original hotel. Pay attention to using appropriate language and mainly introduce the latest activities of the hotel.

V. Environmental layout

Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

VI. Effect prediction

If the promotion and related services are in place, the income will be at least 1.5 times of the usual income. Creative plan for Teacher's Day restaurant activities 2

1. Activity theme: one day as a teacher

lifelong as a father-I wish the teachers good health and happy life

2. Activity purpose:

Actively participate in community activities to improve the affinity of the hotel

3. Activity arrangement

1. Gifts

Targeted at all major, middle and small students.

specific content-on September 11, you can get a gift at the front desk with your teacher's card, and each teacher's card is limited to one (but I hope you don't get it directly at the front desk, so many people will be confused and customers will be disgusted);

implementation mode-each teacher can receive a gift after registering with the gift section of the front desk department with the teacher's ID card;

2. The essay contest

is aimed at students in primary and secondary schools and kindergartens;

specific content-take an incident between yourself and your teacher as the line, reflect the true story and true feelings, and the subject matter and the number of words are not limited;

execution mode-from now until September 9th, the composition will be submitted to the front desk;

on September 11, the selection will be conducted; 1 first prizes were awarded;

3 second prizes; 5 third prizes;

11 encouragement prizes; Participation award.

3. Prize-winning Q&A

Targeted at the customers on September 11

Specific content-Combining the prize-winning activities in Activity 2, the activities of awarding prizes and prize-winning Q&A were conducted on the spot (or sending the questionnaire for prize-winning Q&A when confirming the consumption), so that the customers on the spot actively participated in the publicity activities of "respecting teachers and attaching importance to teaching" and the teachers on the spot felt the gratitude of the hotel. Creative plan for Teacher's Day restaurant activities 3

I. General introduction of the organization

xx Western Restaurant is a mid-range western restaurant with luxurious decoration, rich dishes and moderate price. It is located in the central square of awat and is a high-end leader in the restaurant industry in awat. Xx Planning was established in March of 21xx, specializing in enterprise management consulting and planning services. The company is located on the sixth floor of xx Community, xx Road, xx City. It is a standardized and professional pure intelligence output company, providing one-stop management consulting and planning services for enterprises.

ii. background and reasons of the event

in order to further improve the popularity and reputation of western restaurants, show excellent image and good demeanor, attract potential customers, establish and expand the brand influence and market share of xx Western Restaurant, and better, faster and more directly promote xx Western Restaurant and "Willemar Brand", besides the usual publicity methods, we should make a comprehensive, accurate and in-depth publicity of large-scale activities. After analyzing the prospective customers in the current market, the main target is the family customers aged 31-45 in customer orientation. Children in this customer group are generally between 3 and 15 years old. Therefore, we put the breakthrough on children, and attract social attention and parents' attention by recruiting children to participate in the competition, which will surely achieve the goal of extensive participation and in-depth understanding. Secondly, the traditional idea of "respecting teachers and stressing morality" can attract people's attention on Teacher's Day. On the one hand, children's learning and achievements need to be tested, on the other hand, parents are eager to make their children feel grateful, respect teachers, honor their parents and grow up healthily. This is one of our most important starting points and key points.

III. Activity objectives

1. Create a grand and festive atmosphere in the store through the Teacher's Day activities;

2. Establish the brand image and popularity of xx Western Restaurant;

3. Through a series of sales promotion methods, festive atmosphere and novel program performances, attract consumers' attention to Willemay Western Restaurant and establish a good customer base;

4. The store is located in the center of Awati County, which can be widely publicized to the people of the county; Harmonious relationship with the masses; Win more opportunities for the store's next development and build a good image foundation;

5. Through this activity, the enthusiasm and creativity of the staff of xx Western Restaurant will be mobilized; Accelerate the tacit understanding between employees in this department. And in the work practice, I found my strengths and weaknesses. Doing a good job summary afterwards has added valuable experience for future commercial actual combat;

6. Promote the interaction between all employees of the company and catering and leisure projects, increase the cohesion and centripetal force of employees, enhance the overall cultural connotation of the enterprise, and highlight the strength of the enterprise.

IV. Theme of the event

"Feel the kindness of teachers, let Wilhelm grow with you"

V. Time of the event

11: 31 am on September 11, 21xx (tentative)

VI. Venue of the event

Central Square of XX County

VII. Object of the event < Event Organizer and Co-organizer

Organizer: xx Western Restaurant Co-organizer: xx Co., Ltd.

IX. Event Planning

(I) Event Content and Highlights

1. Carefully create the event site of the Teacher's Day celebration, and render the atmosphere of the celebration; At the same time, the fashionable and active program performances have also formed a strong visual sense for past consumers, attracting more customers to participate in this celebration, during which promotional advertisements were planted;

2. Strengthen the thoroughness of activities, improve communication efficiency and increase customers' consumption desire;

3. Promotional information on the day of the celebration is publicized through single page, X-frame and image poster; And according to the school's policy, do some slogan propaganda around.

4. Promotion activities of the day:

a. Anyone who spends all of 51 yuan in our store on that day can give xx copies of special dishes or xx yuan as vouchers (to be determined).

b, over 111, you can send xx copies of special dishes and 1 copies of fruit plates or xx yuan of vouchers (to be determined).

c, if the consumption reaches 211 yuan (excluding drinks), you can give back xx "a gift, a dish (snack) and a membership card of xx Western Restaurant as a reward.

d, if the mantissa number on the cash register is 8, you can get xx vouchers with the amount of xx yuan (to be determined).

e, the package combination is more favorable (menu of kitchen-made package).

f, teachers can definitely enjoy a 51% discount if they hold a teacher's card or valid certificate (to be determined).

(2) Environmental layout

1. Facing the entrance of xx Western Restaurant, there will be 1 large-scale golden gas supply doors (slogan: "Feel the teacher's kindness, let Willem grow with you") and 2 pairs of golden lion gas columns, which show the extraordinary atmosphere and grandeur;

2. A big red carpet will be laid at the entrance to the xx Western Restaurant to give the guests a sunrise jubilation (the specific size is subject to the on-site verification);

3. Set up a sign-in desk at the guest entrance; Prepare 41 guest corsages for attending the event ceremony; And arrange for 4-6 female employees with good temperament and good image to wear corsage for the guests (according to the number of invited guests, determine whether to decorate);

4. At the event site, the VIP wing of the western restaurant will be set as a VIP lounge, and six etiquette ladies with excellent images will be arranged on both sides of the entrance of the club to increase the attention of consumers;

5. Set up an X-display stand at the entrance of xx Western Restaurant, which contains the promotional information and congratulatory slogan of the store on that day;

6. Hang a banner at the entrance of Baixx Western Restaurant;

7. A T-shaped stage will be set up at the activity site (the central square of the county town) for the celebration of Teachers' Day (the installation size will be subject to the on-site assessment), with gold cloth all around the stage, and 21 cold fireworks will be placed in the front section of the stage to create a grand atmosphere for the celebration;

8. An upright microphone is placed in the center of the stage, which is used by the leader's speech and the host's announcement.

9. There are two sets of stereos on both sides of the stage, and the music for welcoming guests, leaders coming on stage and starting is selected;

11. Two cyclone rainbow machines will be set up on both sides, which will erupt after the official start of the celebration ceremony, bringing the activity atmosphere to a climax;

there are 21 guest armchairs on both sides of the 11 and T-shaped stage, which makes it easy for guests to watch a series of wonderful performances such as fashion catwalks and band performances.

(3) Invitation of guests

1. Senior management of xx Western Restaurant and all employees of the enterprise were present;

2. Invite college leaders, outstanding teachers, representatives of enterprises and institutions, VIP customers and relevant people from all walks of life.

(4) campaign promotion

1. Surrounding communities, high-rise residential buildings and media are put into publicity to reach accurate consumer groups. Such as: elevator LED video, leaflets, etc.

2. Newspapers (advertisements) or newspaper clips: they are large in space and relatively low in cost, and are included with the newspaper. Choose local newspapers with large circulation as attached advertisements with the newspaper, and the area is the county and surrounding areas. And select the subscriber, the time is one week before the activity starts.

3. leaflet placement: select areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential areas, high-end facades, writing rooms and government departments. Distribution requirements:

(1) Distribution period: 13: 11-14: 31; 19: 31-21: 31, at this time, it is mostly the commuting time of office workers, and it is mostly the commuting time of government and administrative departments.

(2) Distribution crowd: people aged 21-51 who look financially strong.

(3) Precautions: Smile for publicity. If the other party doesn't receive the leaflets, you can't force them into the other party's hands, and pay attention to picking up the leaflets scattered nearby to avoid a bad impression.

(V) Activity Flow

At 11: 31 on September 11, the celebration officially started. From 12: 45 to 14: 11 on September 11, arrange to invite guests to lunch.

(6) Specific division of labor

1. General planning team: responsible for promoting all-round activities and supervising the work cycle of all teams; Scheduling, organization and emergency response of all kinds of on-site and off-site staff (person in charge: xx)

2. Planning group: responsible for the promotion; Write the planning scheme, material design, budget expenditure, activity flow, venue layout, home docking and make the promotion table of the celebration activity cycle (person in charge: xx)

3. Publicity group: responsible for the celebration.