Before I mentioned live broadcast, the first thing that came to mind was some wonderful events, even those that attracted attention with vulgar content. I have to say that the live broadcast has won a lot of traffic and satisfied people's curiosity to a certain extent, but the content is also various. With the introduction of relevant national policies, various departments have started large-scale supervision. No lower limit? The bad content has gradually withdrawn from the stage. On the contrary, more civilized and standardized live broadcast content has emerged. Live broadcast has entered people's lives, and more and more people have joined the live broadcast industry. Taobao online live broadcast has opened a new marketing model.

According to the survey trend report, the number of new recruits in 2118 increased by 1.81% compared with 2117. The simple and interesting form of live broadcast and short video is changing the way people get and exchange information, and at the same time, the complexity of choosing the whole network browsing has also been solved. Through the product introduction of anchors and even stars, as well as intuitive experience, the public can buy really practical and economical things, and at the same time gain some skills.

The biggest advantage of live broadcast in shops is that you don't need to choose goods through various shops, and you can directly publicize and recommend your own products, so that more customers can know clearly. In addition, if we can fully obtain additional and stable supply chain, the marketing of the store will be better and the opportunities for customers to choose will be increased. Second, you can get public domain traffic and promotion channels that other anchors can't get. The store handles media traffic (the existing channels can be drained from the store to broadcast), and making broadcast labels directly is a little more than the live broadcast method! The advantage of enterprise's own broadcasting is that it can be flexibly arranged according to its own activities. The above content is the difference between enterprise live broadcast and talent live broadcast.

but there are some disadvantages. Shops in shopping malls are basically branded and IP-oriented. Now a few businesses have excellent people, and most of them are partially branded. The representative of IP-oriented is also three squirrels, and its IP is three squirrels. If the mall broadcasts itself, it is difficult to find things and the update is unstable, but there are also businesses that can let more than one account broadcast live, and there are businesses that can switch 24 hours a day. Because there is no personalization, you can find 3-4 people to broadcast an account together.