The typical characteristics of new media are:

1. Real-time:

The new media is real-time, and information can be published, disseminated and obtained in real time. Through the Internet and mobile devices, users can get the latest information anytime and anywhere. Compared with traditional media, new media can respond and deliver news events more quickly.

2. interactivity:

new media supports two-way interaction between users and information. Users can participate in information dissemination through comments, likes and sharing, forming a social interaction mode of user-generated content (UGC). This interaction enriches the user experience and increases the credibility and participation of information.

3. Multimedia:

New media is not limited to words, but also includes pictures, audio, video and other forms of media content. This multimedia enriches the way of information presentation and provides a more intuitive, vivid and emotional information transmission effect.

4. Low credibility:

The information on new media is easy to be tampered with, spread inaccurately, and is flooded with false information. Therefore, compared with traditional media, the credibility of information on new media is low, and users need to have the ability to distinguish the authenticity of information.

5. Fragmentation:

The information presented in the new media era is characterized by fragmentation, that is, the information is divided into small pieces, and the paths for users to obtain information are diversified. Users can obtain information through Weibo, WeChat, news client and other channels, and the channels of information dissemination have become very diverse.

6. Personalization:

New media can provide personalized information recommendation for users according to their interests, needs, historical behaviors and other data. By analyzing users' behaviors through algorithms, new media can more accurately push the content that meets users' interests and improve the accuracy of information transmission.

7. Globalization:

New media has broken the restrictions of regions and national boundaries, and information can spread to the global scope quickly. Users can easily obtain information from all over the world, and promote the exchange and integration between different cultures.

8. Cross-platform:

New media spans different communication platforms, including social media, video websites and news clients. Information is no longer limited by a single media form. Through the synergy of different platforms, information spreads more widely.