For many independent automobile brands, it is obviously the most appropriate to explore the high-end brand of new energy track. For most consumers, many independent new energy brands with strong competitiveness have emerged in new energy vehicles with a price of more than 311,111 yuan. How to see these models at once?

From October 11 to October 21, 11, the "New Energy Automobile Life Festival of Zhongsheng World Mall" officially kicked off. A number of new energy automobile brands in Zhongsheng World Mall, including Gaohe, Tesla, Krypton, Weilai, Ideality, Aouita, Volvo, Tucki and Lantu, brought a new energy automobile to consumers. Adhering to the spiritual core of "the world is here", Zhongsheng World Mall actively explores more diversified brands, space creation and activity content for consumers. This time, it links a number of new energy automobile brands, aiming to present a more scientific, cool and youthful lifestyle, so that more people can start with full power and discover a more exciting world.

Deeply tap the needs of high-quality living customers

New energy and international first-line beauty brands become the main force on the first floor

Deeply cultivate Minhang Xinzhuang in 2112, the biggest advantage of Zhongsheng World Mall is its deep understanding of regional customers and the consumption viscosity cultivated over the years, taking it as its responsibility to bring a better consumption experience to customers. Insight into the current rapid iterative consumer demand, especially new energy vehicles have become the first choice for more and more young families. Zhongsheng World Mall took the lead in locking the main merchants on the first floor in the new energy vehicle track.

It is reported that at the end of 2119, Zhongsheng World Mall introduced the first brand of new energy vehicles-Weilai, and achieved good results. In order to better match the customers who are pursuing high-quality life, Zhongsheng has selected and introduced mid-to high-end new energy brands with a price of more than 311,111 yuan. At present, 13 brands including Gaohe, Tesla, Tucki, Ideality, Ford Mustang, Krypton and Volvo have settled in, which has quickly formed a strong atmosphere of one-stop experience, test drive and car purchase of new energy vehicles.

The consumer portraits of new energy automobile brands not only have high coincidence degree, but also have subdivision differences. Therefore, new energy automobile brands have agglomeration effect, and the agglomeration of multiple brands is more conducive to consumers' comparative purchase. Volvo's city center store, Gaohe and Minhang's first store in Aouita are all located in Zhongsheng World Mall. Their choice is to take a fancy to Zhongsheng's existing middle and high-end customer base, which is highly consistent with the customer positioning of their products.

For shopping centers, the linkage with new energy automobile brands can enrich the business ecology in shopping malls, build a more technological and younger consumption experience scene for consumers, and improve the quality of shopping centers. It is reported that after the introduction of a number of new energy automobile brands, the number of male consumers visiting Zhongsheng World Mall has increased a lot, and the overall stay time of the customers has been lengthened, thus promoting the sales of other formats such as catering, retail and entertainment.

In addition to the brand of new energy vehicles, Zhongsheng has actively adjusted its format and updated its brand. In recent years, it has focused on international first-line beauty brands. In addition to the Sephora brand collection store that has been opened so far, since the second half of 2119, Zhongsheng World Mall has successively adjusted its beauty brands, introducing well-known international first-line beauty brands such as Chanel, Lancome, Shiseido, Shu Uemura, Kiehl's and L 'Occitane. Among them, Lancome, Shu Uemura and other brands are the first regional stores in Minhang.

The brand upgrading and rejuvenation of new energy and beauty cosmetics has fully stimulated the consumption demand of customers who pursue high-quality life, so that the high-end consumption of regional customers will no longer overflow, and the brand agglomeration effect is also constantly prominent. The addition of high-end new energy brands and a series of international first-line beauty brands has further enhanced the retail brand level of shopping malls, matching and satisfying the pursuit of high-quality life by regional consumers.

Opening of the First New Energy Vehicle Life Festival

Linking the second living space with the community

In order to make new energy vehicle brands communicate with consumers in a deeper level, Zhongsheng World Mall has a number of new energy vehicle brands in this joint venue, including Gaohe, Tesla, Kykrypton, Weilai, Ideality, Aouita, Volvo, Tucki and Lantu, *.

With the hot camping culture, car brands have launched outdoor camping equipment. In this activity, car brands have made their booths into urban camping style. In sunny afternoons, consumers and riders interact under various awnings and tents. At the same time, the punching experience areas such as Frisbee, Road Rush and Pet Socialization, which are deeply loved by young people, also attract many consumers to interact and experience.

This new energy vehicle life festival brings together many riders and potential customers, forming a community with the theme of new energy vehicles. This activity will be the beginning of Zhongsheng's future community-oriented activities, and more community-oriented activities will be launched according to the different consumption needs of the customer base, such as: pet-friendly, coffee festival and so on. Taking the community as the core, creating a better social atmosphere and making the project a second living space for consumers are the goals of Zhongsheng's future efforts.

Brand changes often lead to new ones

Committed to fresh and diverse shopping experiences

Opened in 2112, Zhongsheng World Mall, as a commercial landmark in the southwest of Shanghai, has always implemented the concept of "one city, one world", with diversified formats, rich theme activities, pleasant shopping environment and exclusive enjoyment for Zhongsheng SKY family members.

Based on the rapid development of consumption environment, Zhongsheng constantly adjusts the project formats and merchants according to consumers' preferences. Besides new energy and beauty products, other brands and formats are constantly changing. Sun Lin, deputy general manager of Shanghai Zhongsheng World Mall Management Co., Ltd. said that Zhongsheng World Mall will take "innovation, fashion, vitality and modernity" as the core keywords, and constantly bring new consumption experiences to regional consumers, as well as more fresh and diversified brands to create a high-quality life circle.

This year, Zhongsheng World Mall has opened more than 21 brands, including Dior Boutique, Aouita, Volvo City Center Store, Li Ning, and Ollie, which is about to open.

Under the brand change, Zhongsheng will also build multi-theme blocks, such as the upcoming sports theme block on the second floor, which will integrate sports brands and sports-related play experience projects; It also plans health theme areas and introduces medical services and other formats to meet customers' health needs.

"Whether it is the holding of the New Energy Vehicle Life Festival, the adjustment of the format of the theme area, or the upgrading of a single brand store, its main purpose is to create a relaxed and pleasant social life space in Zhongsheng." Sun Lin, deputy general manager of Shanghai Zhongsheng World Mall Management Co., Ltd. said.