The more direct explanation is four words: easy to make money.

Hot pot is a business with high gross profit and net profit in the catering industry, and it is very inclusive to open a hot pot restaurant. Many ingredients can be used as hot pot, such as beef and mutton, and chicken coconut.

in such an era when everything can be hot pot, it is easy to open up a situation in the local area by doing hot pot business plus star effect.

Besides, you don't need any skilled chefs to make hot pot. The store management only needs to do a good job in the supply chain, and strict implementation of standardized operation can ensure the benign operation of the store. Capital blessing

There is another interesting thing about the situation that stars get together to open hot pot restaurants, that is, the capital behind many stores opened by stars comes from the same enterprise.

stars don't have to worry too much about technology and management when they open this store. The operation, publicity and technology are all run by the special department of the capital, and the stars only need to export their personal IP value.

The mode of making money by opening a star shop is actually different from that of ordinary entrepreneurs. The daily income is only a part, and more of the profit actually falls on the franchise fee. With the blessing of the influence of stars and the fan economy, there are actually many people who open this star hot pot franchise store.

In some places with high traffic in first-tier cities and second-tier cities after the opening of the store, this kind of star hot pot restaurant does operate quite well. However, due to the lack of traffic and other factors, many of them are bleak after the opening of the store.

But anyway, some people have to pay the franchise fee to open a shop. For this piece, the stars can earn a lot of money. For a more representative example, you can refer to the example of Xian X Zhuang:

From the bleak profit in 2119 to the reversal of the headwind, Xian X Zhuang opened more than 511 franchise stores in one year, with a profit of nearly 211 million.

So, how can a star not like to open a hot pot restaurant in such a business that is easy to make money and easy to operate?